May 2021 – Dec 2021 · 7 mos · Gurugram, Haryana, India

• Responsible for planning and executing go-to-market strategy and demand generation campaigns across different regions & industry verticals
• Responsible for quarterly business marketing plans based on revenue targets for KocharSoft comprising of 2 BUs Knowmax, Knowledge management software & Leapmax, Employee productivity management platform
• Focusing on Knowmax’s expansion in international markets - Asia, Europe, Middle East & North America
• Develop brand’s value proposition, messaging and differentiated positioning across prospects & partners. Lead content marketing for client facing & sales enablement assets
• Drive marketing & sales campaigns to deliver quarterly MQLs, SQLs, Pipeline and Revenue target for the BUs
• Few tactics of lead generation and brand awareness campaigns include digital (inbound & outbound), email outreach, events, PR, paid & partnership campaigns etc.
• Enable sales with regular training & content like case studies, presentations, whitepapers, videos and testimonials
• Work with cross-departmental functions like Sales, Customer Success, Product & Operation teams aiming towards the common business goal
• Run co-hosted partnership programs to drive brand awareness & generate demand
• Managing & maximizing ROI of marketing budget spend

Apr 2019 – May 2021 · 2 yrs 1 mo · Gurugram, Haryana, India

• Created marketing department from grounds up. Expanded the team size from 3 to 18 members in 8 months comprising of product marketers, digital marketers, social media experts, content marketers and designers (graphic, UI & 2d animator)
• Manage a team of 18 marketers including hiring, retention, appraisals, individual development plans and more
• Work with cross-departmental functions like Product, Sales, Finance, Operations and On-boarding teams aiming towards the common business goal
• Develop go-to market strategies and integrated marketing plans defining product positioning and messaging
• Create business marketing plans and campaigns to deliver annual MQLs & SQLs to achieve revenue targets
• Plan & execute brand awareness and lead generation campaigns. Marketing mix includes events (offline and virtual), email, digital marketing, SMS marketing, social media and PR
• Enable sales with regular training, content and assets like pitch presentations, sales scripts, competitor analysis, whitepapers, blogs, product and walk through videos, brochures, fliers and more
• Built the Internal communications team and initiated engaging newsletters, team bulletin boards, product specific content for employee and product knowledge management. Currently working on designing company Intranet with the product & architecture teams
• One of the 3 core planning committee member for our participation at the Bengaluru Tech Summit 2019 and won the 1st award for the company - Best Exhibitor award for Content & Information

Oct 2016 – Sep 2019 · 2 yrs 11 mos · Greater Delhi Area

• Conceptualised, built and managed KalaChowk, a brand that supports Vocal for Local campaign, sourcing handicrafts and artefacts from the artisans across India and giving a creative and addictive shopping experience to the end users
• Sustained brand buzz and engagement through constant media engagements, brand associations, social media marketing and active participation in offline events (30+)
• Created integrated marketing and sales campaigns to create brand awareness, generate quality leads and boost sales through assets like e-commerce website, emails, blogs, brochures, offline assets and more
• Focused on building national & international resellers network to amplify sales

Jun 2016 – Oct 2016 · 4 mos · Gurgaon

• Strategised and executed campaigns along with the sales team to deliver MQLs & SQLs and achieve revenue targets
• Planned and executed both in-house & external corporate employee engagement events. Managed end to end planning and execution involving collaboration with speakers/ sponsors/ vendors & executed all visual branding assets
• Created & executed successful offline brand awareness campaigns on mediums like autos, promoters & hoardings at niche locations across NCR region
• Supported the sales team with assets like presentations, emails, blogs, web landing pages, brochures and more
• Managed public relations by identifying key media personals, organised one on one interactions with top media, informal media interactions, press conference and organisaed project shoots and site visits

Sep 2015 – May 2016 · 8 mos

• Crafted and executed PR strategies & plans for a range of hospitality, lifestyle & e-commerce clients
• Designed strategic communication plans encompassing a mix of in-house and external events, brand promotions, consumer engagement activities and cross-promotional activities
• Showcased brands exceptional offerings and sustained buzz for the brand through constant media & influencer engagement, events and road-shows
• Created strong alliances between both brands & niche media spokespersons on regular basis
• Executed two successful media launch events for NCR Taj properties

Sep 2013 – Sep 2015 · 2 yrs

Feb 2012 – Aug 2013 · 1 yr 6 mos · Delhi

• End to end planning, execution and coordination of in-house events like IWS, asiaSpa India Awards & MA India Golf Cup including venue sourcing, participants, marketing, designing, budgeting, sponsorships & associations
• Managed top bollywood celebrities for asiaSpa India magazine shoots and awards
• Created alliances with like-minded lifestyle brands to extend value addition to readers and increase brand visibility
• Created successful content assets for brand awareness, engagement, event planning & marketing like collaboration proposals, social media promotion material, event promotion material, sales pitches and many more

Nov 2010 – Jul 2011 · 8 mos · Greater Delhi Area

• During my stay in the organization, my major role was generating new leads for possible sales for advertising as well as public relation services offered by the organisation.