Richa Bahl

Co-Founder

Gurugram, Haryana, India14 yrs 8 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Co-founded Zohort to innovate B2B sales hiring.
  • Over a decade of experience in diverse marketing roles.
  • Expert in integrated marketing and demand generation.
Stackforce AI infers this person is a B2B Sales and Marketing expert with a strong focus on integrated strategies and demand generation.

Contact

Skills

Core Skills

B2b SalesSales TrainingGo-to-market StrategyDemand GenerationIntegrated MarketingTeam ManagementBrand AwarenessSales CampaignsEvent ManagementPublic RelationsStrategic CommunicationEvent PlanningMarketing Communications

Other Skills

AdvertisingB2C MarketingBrand EngagementBrand ManagementBrand MarketingBrand PositioningBusiness DevelopmentCRMCandidate AssessmentCelebrity ManagementCommunicationCompetitive AnalysisContent MarketingContent StrategyCorporate Branding

About

Building Zohort with a mission to revolutionize B2B sales hiring and careers. 🚀 We enable this by offering pre-assessed experienced candidates and extensive sales training, that makes it easy for businesses and professionals to find their ideal match. Before diving into the world of sales innovation, I spent over a decade in marketing, where I orchestrated the entire spectrum of marketing activities—from GTM, demand gen, product marketing and branding to integrated communication and event planning. Have been collaborating and working closely with sales and SDR teams to grow businesses throughout my journey. With a passion for learning and a knack for creativity, I'm committed to making a lasting impact in the tech sales industry. Let's connect and explore how can we supercharge your sales team or make your next sales superstar. For more information, visit Zohort.

Experience

14 yrs 8 mos
Total Experience
1 yr 10 mos
Average Tenure
4 yrs 4 mos
Current Experience

Zohort

Co-Founder

Dec 2021 – Present · 4 yrs 4 mos · India · Remote

  • Zohort is on a mission to revolutionize B2B sales careers by helping companies hire the most skilled sales talent with less effort and time.
  • We provide pre-assessed candidates who already excel in tech sales roles and train freshers and early career sales professionals who want to kick start their SaaS sales journey.
  • Our comprehensive sales fundamentals program offers best-in-class & structured learning and mentorship for students, ensuring they possess and build the necessary hard skills for sales success.
  • If you are someone who is either looking at growing your tech sales career or want to kickstart or want to hire the best talent in the industry, let’s connect!
  • For more information, visit www.zohort.com
Sales TrainingB2B SalesCandidate Assessment

Kochartech

Assistant General Manager, Marketing

May 2021 – Dec 2021 · 7 mos · Gurugram, Haryana, India

  • Responsible for planning and executing go-to-market strategy and demand generation campaigns across different regions & industry verticals
  • Responsible for quarterly business marketing plans based on revenue targets for KocharSoft comprising of 2 BUs Knowmax, Knowledge management software & Leapmax, Employee productivity management platform
  • Focusing on Knowmax’s expansion in international markets - Asia, Europe, Middle East & North America
  • Develop brand’s value proposition, messaging and differentiated positioning across prospects & partners. Lead content marketing for client facing & sales enablement assets
  • Drive marketing & sales campaigns to deliver quarterly MQLs, SQLs, Pipeline and Revenue target for the BUs
  • Few tactics of lead generation and brand awareness campaigns include digital (inbound & outbound), email outreach, events, PR, paid & partnership campaigns etc.
  • Enable sales with regular training & content like case studies, presentations, whitepapers, videos and testimonials
  • Work with cross-departmental functions like Sales, Customer Success, Product & Operation teams aiming towards the common business goal
  • Run co-hosted partnership programs to drive brand awareness & generate demand
  • Managing & maximizing ROI of marketing budget spend
Go-to-Market StrategyDemand GenerationBrand Positioning

Emxcel

Sr. Marketing and Communications Manager

Apr 2019 – May 2021 · 2 yrs 1 mo · Gurugram, Haryana, India

  • Created marketing department from grounds up. Expanded the team size from 3 to 18 members in 8 months comprising of product marketers, digital marketers, social media experts, content marketers and designers (graphic, UI & 2d animator)
  • Manage a team of 18 marketers including hiring, retention, appraisals, individual development plans and more
  • Work with cross-departmental functions like Product, Sales, Finance, Operations and On-boarding teams aiming towards the common business goal
  • Develop go-to market strategies and integrated marketing plans defining product positioning and messaging
  • Create business marketing plans and campaigns to deliver annual MQLs & SQLs to achieve revenue targets
  • Plan & execute brand awareness and lead generation campaigns. Marketing mix includes events (offline and virtual), email, digital marketing, SMS marketing, social media and PR
  • Enable sales with regular training, content and assets like pitch presentations, sales scripts, competitor analysis, whitepapers, blogs, product and walk through videos, brochures, fliers and more
  • Built the Internal communications team and initiated engaging newsletters, team bulletin boards, product specific content for employee and product knowledge management. Currently working on designing company Intranet with the product & architecture teams
  • One of the 3 core planning committee member for our participation at the Bengaluru Tech Summit 2019 and won the 1st award for the company - Best Exhibitor award for Content & Information
Integrated MarketingTeam ManagementLead Generation

Kalachowk

Co-Founder & Marketing Head

Oct 2016 – Sep 2019 · 2 yrs 11 mos · Greater Delhi Area

  • Conceptualised, built and managed KalaChowk, a brand that supports Vocal for Local campaign, sourcing handicrafts and artefacts from the artisans across India and giving a creative and addictive shopping experience to the end users
  • Sustained brand buzz and engagement through constant media engagements, brand associations, social media marketing and active participation in offline events (30+)
  • Created integrated marketing and sales campaigns to create brand awareness, generate quality leads and boost sales through assets like e-commerce website, emails, blogs, brochures, offline assets and more
  • Focused on building national & international resellers network to amplify sales
Brand AwarenessSales CampaignsSocial Media Marketing

Wudstay travels pvt ltd

Senior Manager Marketing

Jun 2016 – Oct 2016 · 4 mos · Gurgaon

  • Strategised and executed campaigns along with the sales team to deliver MQLs & SQLs and achieve revenue targets
  • Planned and executed both in-house & external corporate employee engagement events. Managed end to end planning and execution involving collaboration with speakers/ sponsors/ vendors & executed all visual branding assets
  • Created & executed successful offline brand awareness campaigns on mediums like autos, promoters & hoardings at niche locations across NCR region
  • Supported the sales team with assets like presentations, emails, blogs, web landing pages, brochures and more
  • Managed public relations by identifying key media personals, organised one on one interactions with top media, informal media interactions, press conference and organisaed project shoots and site visits
Event ManagementPublic RelationsBrand Awareness

Edelman

2 roles

Account Manager

Promoted

Sep 2015 – May 2016 · 8 mos

  • Crafted and executed PR strategies & plans for a range of hospitality, lifestyle & e-commerce clients
  • Designed strategic communication plans encompassing a mix of in-house and external events, brand promotions, consumer engagement activities and cross-promotional activities
  • Showcased brands exceptional offerings and sustained buzz for the brand through constant media & influencer engagement, events and road-shows
  • Created strong alliances between both brands & niche media spokespersons on regular basis
  • Executed two successful media launch events for NCR Taj properties
Public RelationsStrategic CommunicationEvent Planning

Senior Account Executive

Sep 2013 – Sep 2015 · 2 yrs

Exposure media marketing (p) ltd

Assistant Manager - PR & Marketing Communications

Feb 2012 – Aug 2013 · 1 yr 6 mos · Delhi

  • End to end planning, execution and coordination of in-house events like IWS, asiaSpa India Awards & MA India Golf Cup including venue sourcing, participants, marketing, designing, budgeting, sponsorships & associations
  • Managed top bollywood celebrities for asiaSpa India magazine shoots and awards
  • Created alliances with like-minded lifestyle brands to extend value addition to readers and increase brand visibility
  • Created successful content assets for brand awareness, engagement, event planning & marketing like collaboration proposals, social media promotion material, event promotion material, sales pitches and many more

Planman marcom

Assistant Manager, Business Development

Nov 2010 – Jul 2011 · 8 mos · Greater Delhi Area

  • During my stay in the organization, my major role was generating new leads for possible sales for advertising as well as public relation services offered by the organisation.
Event PlanningMarketing CommunicationsBrand Engagement

Education

Delhi University

Bachelor of Science - Honors — Mathematics

Jan 2005 – Jan 2008

Carmel Convent School

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