Feb 2025 – Present · 1 yr 1 mo · Remote

Sep 2021 – Dec 2023 · 2 yrs 3 mos · Bangalore Urban, Karnataka, India · On-site

• At BYJU'S, I wore multiple hats every day, spanning diverse time zones and driving impact at a global scale.
• As the Global Head of Brand, Marketing & Creative Strategy, I defined and executed the brand, marketing, and creative strategy that shaped the identity, tone, and reach of BYJU'S core brand and its family of brands across all global markets. My role encompassed crafting compelling narratives, ensuring impactful distribution, and attracting new consumers worldwide.
• I also led PR for all international markets, with operations anchored in the US, amplifying BYJU'S presence and storytelling across the globe.
• Beyond this, I drove key initiatives for the Founder's Office, forging high-impact strategic relationships with both public and private sector stakeholders.
• Lastly, I spearheaded global partnerships, enabling collaborations that enhanced BYJU'S offerings and extended its reach into new and exciting territories.

Apr 2020 – Aug 2021 · 1 yr 4 mos

• I joined Embassy in 2019 as the Head of Brand & Marketing for WeWork, where I was instrumental in shaping the brand’s identity and driving its growth in the Indian market.
• In 2020, I was entrusted with an expanded mandate to lead the Brand, Marketing, and Communications function for the entire Embassy Group, encompassing a diverse portfolio of marquee brands and properties, including ESPL, Embassy Residential, Stonehill, Olive, and other flagship projects. This elevated role allowed me to craft cohesive brand strategies, amplify the group's market presence, and drive impactful storytelling across a wide spectrum of industries, from coworking and hospitality to real estate and beyond.

Feb 2019 – Aug 2021 · 2 yrs 6 mos

Feb 2019 – Aug 2021 · 2 yrs 6 mos · Bengaluru Area, India

• As WeWork's first Head of Brand & Marketing in India, I played a pivotal role in defining the brand’s identity and establishing its voice in a nascent market. By shaping the brand's communication and behaviors, I set a consistent tone that resonated across all markets, rolling it out city by city as we expanded.
• In addition to driving brand familiarity in key markets like Mumbai, Bangalore, and Gurgaon, I spearheaded high-impact launches in Pune, Noida, and Hyderabad. These campaigns not only created a buzz but also successfully filled our properties, laying a strong foundation for WeWork's growth and expansion in these regions.
• My role extended beyond traditional marketing to include Public Policy, Events, Public Relations, and other strategic initiatives, ensuring WeWork’s seamless integration into the Indian market while positioning it as a leader in flexible workspaces.

Sep 2018 – Feb 2019 · 5 mos

Oct 2017 – Sep 2018 · 11 mos

• Following the remarkable success of Digitas Delhi, I was entrusted with dual responsibilities as the Head of North Business and National Head of CRM, overseeing key operations and driving growth across both domains.
• This role allowed me to drive strategic growth, foster innovation, and strengthen Digitas' market leadership across the North region and the CRM domain.

Nov 2016 – Sep 2017 · 10 mos

• I was brought in to revitalize and lead Digitas Delhi, resetting its direction and positioning it as a powerhouse in the North region’s creative and digital landscape. My role focused on steering the creative agency business while expanding Digitas' offerings in alignment with global and domestic priorities.
• Key Responsibilities:
• 1. Strategic Leadership:
• Provided strategic direction and oversight across all agency brands in the North region.
• Led major accounts, including JK Tyres, Nissan, Datsun, Orient, Moonbow, and Dabur, ensuring exceptional delivery and growth.
• 2. Cross-Functional Team Management:
• Managed and mentored a diverse, multi-departmental team spanning Account Management, Strategic Planning, CRM, Outreach, Brand Creative, Web Creative, and Technology.
• Focused on strategic guidance, strengthening client relationships, and fostering a culture of collaboration and innovation.
• 3. New Business Development:
• Actively drove national-level business development, providing strategic leadership and spearheading successful pitches for clients like Orient and Moonbow.
• Led multi-agency pitches, showcasing Digitas' expertise and winning new opportunities.
• 4. Operational Excellence:
• Contributed to P&L management with top leadership.
• Designed and executed employee engagement programs, ensuring high morale and productivity.
• Played a pivotal role in agency recruitment and contributed thought leadership through industry opinion pieces.
• Collaborated with national leadership on strategic and operational initiatives to align regional goals with the agency’s broader vision.
• Key Achievements:
• Campaign Asia AOY Finalist for New Business Development Team of the Year (2016).
• Silver Winner at the Loyalty and Engagement Awards - APAC (2017) for JK Tyres.
• This transformative role allowed me to drive growth, foster creativity, and solidify Digitas position as a key player in the market.

Apr 2016 – Nov 2016 · 7 mos

• At Digitas LBi, a global marketing and technology agency that drives business transformation in the digital age, my role was multifaceted and impactful. Key responsibilities included:
• 1. Strategic Leadership: Shaping business strategies to deliver innovative, data-driven solutions for clients, ensuring they stay ahead in the digital era.
• 2. New Business Development: Driving growth through identifying opportunities, crafting compelling pitches, and forging long-term client relationships.
• 3. Cross-Functional Team Management: Leading and aligning diverse teams across **Account Management, Brand Creative, CRM, and Technology*, ensuring seamless collaboration and execution.
• 4. Organizational Development: Spearheading recruitment, designing employee engagement programs, and collaborating with national leadership on strategic initiatives to foster a thriving, future-ready workplace.
• This blend of strategic and operational leadership enabled me to contribute to the agency's success while creating meaningful impact for both clients and employees.

Mar 2015 – Mar 2016 · 1 yr · Bangalore

• As the co-founder and Chief Marketing Officer of Upbeat Retail Private Limited, my role centered on defining and executing the overall strategic vision for sales, marketing, and brand growth. I was responsible for:
• 1. Strategic Leadership: Crafting the sales and marketing strategy to position Upbeat as a trendsetting platform for global style and imported goods in India.
• 2. Brand Development: Leading initiatives to establish Upbeat as a recognizable and aspirational brand, both online and offline, by creating unique brand narratives and delivering impactful campaigns.
• 3. Market Penetration: Driving an omni-channel approach to ensure maximum reach and impact, including launching Knock-around sunglasses in India for the first time.
• 4. Partnerships and Collaborations: Managing investor and partner conversations to foster trust, secure support, and bring exclusive global brands to the Indian market.
• 5. Team Leadership: Guiding a dynamic team to execute campaigns, organize events, and build a seamless customer experience across channels.
• At Upbeat, we created a platform designed to redefine how Indian consumers perceive and access global trends. The focus was on delivering style and quality at competitive prices while ensuring each brand we represented received exclusive attention through targeted marketing efforts, bespoke events, and dedicated spaces. This holistic approach empowered international brands to penetrate the Indian market effectively while offering Indian consumers a fresh, trendsetting shopping experience.

May 2014 – Mar 2015 · 10 mos · Gurgaon

• As the Manager of Omni Channel at Delhivery, my role was focused on driving the growth and success of retail brands, e-commerce players, and vendors by offering tailored services through Delhivery’s Omni Channel Program. I was responsible for acquiring new clients and guiding them through the process of building and managing their entire online presence. This included:
• 1. Client Acquisition and Onboarding: Identifying and securing new clients for Delhivery’s Omni Channel Program, helping them establish and grow their online businesses.
• 2. End-to-End Solution Offering: Assisting clients in creating and managing web stores, setting up order management systems, and streamlining catalogue management to enhance their e-commerce capabilities.
• 3. Seamless Integration and Optimization: Ensuring smooth integration with major marketplaces and managing aspects such as payments, SEO/SEM, social media selling, and fraud detection.
• 4. Comprehensive Support: Providing strategic guidance in inventory management, user verification, and overall platform optimization to maximize sales potential.
• 5. Cross-Functional Collaboration: Working closely with internal teams, including logistics, technology, and customer service, to deliver an integrated solution that addressed the full spectrum of clients’ e-commerce needs.
• At Delhivery, I played a key role in empowering businesses to thrive in the online space by leveraging innovative solutions in logistics and e-commerce technology, ultimately enabling them to create a seamless and efficient omni-channel experience for their customers.

Sep 2010 – Oct 2013 · 3 yrs 1 mo · Gurgaon, India

• As a Media and Platform Sales Specialist within the Emerging Business Group, I played a pivotal role in driving online advertising, branding, and performance initiatives for high-profile clients across various sectors in India. My responsibilities included crafting tailored digital marketing strategies and working closely with clients to optimize their media presence. Key clients I worked with include:
• Automotive: Mahindra, Hero
• FMCG: Hindustan Unilever, P&G, Pepsi, Coke, Nestle, ITC, Perfetti
• Education: NIIT, Amity, Aakash Institute, Lovely Professional University
• Technology & Telecom: Airtel, Vodafone, HP, Microsoft
• Travel & OTA’s: Lufthansa, Yatra, MakeMyTrip, Cleartrip
• In addition, I collaborated closely with key governmental bodies, including the Prime Minister’s Office (PMO) and various ministries of the Indian Government, helping them transition to the digital landscape.
• Major Projects I contributed to include:
• Tata Nano Relaunch in India
• Collaboration with the Chief Minister of Gujarat (Shri Narendra Modi) to establish his presence on Google+ and other Google platforms
• Assisting the Government of India (GOI) and the Prime Minister's Office to build their online presence
• Supporting political campaigns, including managing the Gujarat election campaigns for both the Indian National Congress and BJP
• Facilitating the Ministry of Finance’s Google+ Hangout with the Finance Minister
• Partnering with senior Congress leader Dr. C.P. Joshi to launch his digital presence on Google+ and YouTube
• Helping the Congress Party’s social media team establish a digital strategy
• Leading digital initiatives for the Railway Ministry
• Through these initiatives, I was instrumental in advancing the digital adoption of some of India’s leading businesses and political figures, enhancing their ability to connect and engage with their audiences effectively.

Dec 2007 – Aug 2010 · 2 yrs 8 mos · Gurgaon, India

• I joined the automation team as an Account Associate and, within a year, was promoted to lead a team of 25 employees across multiple geographies. Our primary project involved developing a tool to automate the accurate response to customer queries, utilizing an algorithm that identified key signals from specific keywords in emails. This innovation resulted in saving over 60 FTEs globally.
• As the team lead, I was responsible for:
• Overseeing the quality and efficiency of the algorithms developed
• Conducting in-depth problem analysis and troubleshooting issues as they arose
• Leading and driving additional global automation projects
• Ensuring continuous improvement in customer satisfaction with automated responses
• Managing performance reviews, ratings, and career development for team members
• Through these initiatives, I played a key role in enhancing operational efficiency, streamlining processes, and improving the overall customer experience while leading my team to success in a fast-paced, global environment.

Dec 2006 – Nov 2007 · 11 mos · Gurgaon, India

• In my first role at Google as an Account Associate in 2006, I was responsible for a range of key functions that laid the foundation for my career. My core responsibilities included:
• Conducting in-depth analysis to identify opportunities for optimization and improvement
• Troubleshooting and resolving complex issues to ensure seamless client experiences
• Enhancing customer satisfaction through proactive support and timely issue resolution
• Leading client calls and offering proactive customer support to drive relationship growth
• Collaborating with the Google Ad Policy Team to ensure compliance and alignment with best practices
• Serving as a team advisor, mentoring and onboarding new employees to foster their growth and integration
• In this role, I developed a strong foundation in customer relations, problem-solving, and team leadership while contributing to the success of both clients and my colleagues at Google.