Mar 2025 – Present · 1 yr · Bengaluru, Karnataka, India

• As the Chief Marketing Officer, I would be responsible to drive the growth and success of SignDesk, a leader in the RegTech space, and Melento, our cutting-edge AI native collaborative intelligence platform spanning brand positioning, digital and performance marketing, account-based marketing (ABM), thought leadership, and analyst & media relations.

Oct 2023 – Sep 2025 · 1 yr 11 mos · Bengaluru, Karnataka, India

• Helping drive the marketing charter to transform the digital presence and elevate the e-commerce game. Aligning marketing messaging to ensure consistency and clarity across all channels, amplifying digital efforts to engage the target audience, and forging strategic partnerships to expand their reach and influence. Crafting immersive customer engagement programs to drive loyalty and retention. By fusing innovative strategies with creative execution, unlocking marketing's full potential to elevate their brand impact and deepen customer connections, ultimately fueling business growth.

Apr 2022 – Sep 2023 · 1 yr 5 mos

• As the head of strategic marketing, I am laser-focused on driving growth and generating results. My role spans across brand building, digital marketing, performance marketing, account-based marketing (ABM), thought leadership, and analyst & media relations.
• Consistently deliver thousands of new and upsell leads each year, while also positioning our brand as a thought leader and innovator in the rapidly evolving digital key account management marketplace. Through strategic initiatives and a deep understanding of our customers' needs, I am able to differentiate our product offerings and drive business success.

Dec 2020 – Dec 2022 · 2 yrs · India

• As the Chief Marketing Officer of Amoeboids, a platinum Atlassian marketplace partner (leading SaaS company), was responsible for defining their go-to-market strategy. By collaborating with stakeholders across the Atlassian marketplace, customers, analysts, and thought leaders, I established their brand as the go-to expert in automation, productivity, and efficiency apps. Through my innovative and cutting-edge digital marketing strategies, I developed a vibrant pipeline of new clients for the brand. With my extensive experience in marketing and my deep understanding of the SaaS landscape, I was uniquely positioned to drive the success of Amoeboids as a thought leader.

Nov 2016 – Present · 9 yrs 4 mos · Bangalore

• We help businesses transform from sellers to influencers by helping them unearth their 'big idea' and thus brand them as experts in their field. While our approach is grounded in facts, we seek fresh perspectives to showcase our clients' USP through research, academia collaboration and strategic content marketing.

Feb 2015 – Oct 2016 · 1 yr 8 mos

• Responsible for building the brand, go to market strategy, develop innovative flagship customer engagement programs. Led the product development team to create India's first smart career guidance engine.

Jan 2013 – Feb 2015 · 2 yrs 1 mo

• Founded India’s first career enhancement platform for women professionals. We bring together coaches, mentors, therapists, consultants to help increase women representation in leadership positions.

Mar 2012 – Oct 2012 · 7 mos · Bangalore

• Responsible for supporting Accenture’s corporate campaign portfolio, the objective of which is to strengthen the image of Accenture, India as an entity that’s committed to the India growth story through its investments, efforts and thought leadership across key strategic levers for the nation – viz., technology, people, collaboration and innovation to its key audiences- clients, prospects, government, key industry bodies, key industry experts/independent thinkers, recruits, employees and the public at large.
• The portfolio includes developing marketing plans aligned to these pillars, owning and executing a share of the entire pie independently – for example, managing thought leadership initiatives, executing events – own and third party, database marketing, and overseeing select digital marketing and media relations activities which serve the overall campaign.

Oct 2007 – Mar 2012 · 4 yrs 5 mos

• Handled the Global Thought leadership Marketing, Positioning & Social media initiatives for Wipro Technologies as part of its Strategic Marketing team. Was the founding member of the Wipro Council for Industry Research, a council that was set up to address the needs of customers, specifically looking at innovative strategies that will help them gain competitive advantage in the market. The council studied potential market trends and equipped organizations with insights that could facilitate their IT and business strategy. As part of this role, collaborated with leading universities, industry bodies, analysts and research firms globally & acted as a catalyst in providing best practices and insights to Wipro’s customers across sectors. Offline, Online & Social media channels were used to promote this content extensively. Was also responsible for creating positioning documents, speeches for the leadership team.

Aug 2005 – Sep 2007 · 2 yrs 1 mo

• Was responsible for branding, positioning, media relations & thought leadership marketing