Mar 2022 – May 2024 · 2 yrs 2 mos · Remote

• I leveraged experience from my marketing, product, and technology roles to strategically position and communicate Leena AI's value as the leading AI assistant for workplace productivity and employee experience.
• I am responsible for Leena AI's product marketing, brand awareness, communications, analyst relations, community, competitive positioning, marketing ops, and revenue pipeline generation, including all digital and sales development efforts.

Feb 2020 – May 2022 · 2 yrs 3 mos · Remote

• Founded and built the product, marketing, partnerships and talent acquisition functions.
• Played a key role in helping the Leena AI Product Management team scale rapidly and realize Leena AI’s product vision to be a complete AI assistant for employees.
• Hired, led, and coached a rapidly growing team of 3+ Product Directors and 10+ Product Managers
• Ensured a cohesive, coherent, and compelling end-to-end customer experience
• Leveraged portfolio product management techniques to ensure product investments are properly allocated across the end-to-end Leena AI product
• Partnered with Engineering, Design, and Product Marketing to ensure we build, launch, and measure product experiences that customers love and value
• Served as a spokesperson for the end-to-end Leena AI product internally and externally
• Highlights:
• 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗔𝗱𝗼𝗽𝘁𝗶𝗼𝗻 𝗧𝗲𝗮𝗺 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Spearheaded the creation of a unique product adoption team, resulting in 𝘻𝘦𝘳𝘰 𝘤𝘩𝘶𝘳𝘯 𝘢𝘯𝘥 160% 𝘕𝘙𝘙.
• 𝗖𝗢𝗩𝗜𝗗-𝟭𝟵 𝗪𝗼𝗿𝗸𝗽𝗹𝗮𝗰𝗲 𝗛𝗲𝗹𝗽𝗱𝗲𝘀𝗸: Pioneered the world's first COVID-19 helpdesk for workplaces, used by over 2 𝘮𝘪𝘭𝘭𝘪𝘰𝘯 𝘦𝘮𝘱𝘭𝘰𝘺𝘦𝘦𝘴 𝘸𝘪𝘵𝘩𝘪𝘯 8 𝘮𝘰𝘯𝘵𝘩𝘴 of launch
• 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗟𝗮𝘂𝗻𝗰𝗵𝗲𝘀:
• Introduced AI-centric solutions for:
• Remote employee onboarding.
• Enhanced employee engagement.
• Efficient case management.
• Comprehensive knowledge management.

Feb 2019 – Jan 2020 · 11 mos · Remote

• I advised the Leena AI founding team during its early growth from 2019-2020 before joining them full-time.
• Initial efforts focused on defining Leena AI's value proposition through market research and customer interviews. I helped create a minimum viable product roadmap to validate the feasibility of Leena AI and its ability to resolve employee requests and queries in real time.
• Early prototypes tested with customers validated Leena AI's conversational AI capabilities and a unique potential to perform actions in multiple applications—this refined Leena AI's positioning as a virtual enterprise assistant.
• I recommended optimizing Leena AI's go-to-market for enterprise and mid-market companies and an iterative sales process framework to accelerate growth.
• Leena AI's minimum viable product and initial pilot customers demonstrated product-market fit, securing Leena's series A funding. I helped build scalable processes to support Leena's ongoing growth.
• As a critical player in Leena AI's early days, I provided strategic advice that laid the foundation for its growth. This experience taught me the value of listening to customers' feedback, refining products, and implementing well-crafted growth strategies from the outset. Startups that prioritize these factors are better positioned for long-term success.

Jun 2021 – Present · 4 yrs 9 mos · Remote

• s11s is a thriving online community of over 4,500 individuals from around the world who share a passion for software as a service (SaaS). Born from the lively discussions of "SaaS Saturdays" on Clubhouse, s11s has evolved into a space for open and honest conversations among enthusiasts, marketers, and professionals in the SaaS industry.
• Members connect and collaborate across borders, sharing knowledge and experiences on a wide range of topics. They tackle challenges together, dissect successful strategies, and offer support and guidance on career paths. The community fosters a welcoming atmosphere where both seasoned veterans and curious newcomers can learn and grow.
• Workshops, guest speakers, and knowledge-sharing initiatives keep the learning curve alive. Beyond the virtual realm, s11s hosts online and in-person gatherings that build lasting connections and a strong sense of community.
• Whether you're interested in the latest SaaS trends, seeking career advice, or simply looking to connect with like-minded individuals, s11s offers a valuable platform for engagement and growth.

Oct 2018 – Feb 2020 · 1 yr 4 mos · Remote · Remote

• Harmonize, a Matrix Partners funded startup, creates solutions for businesses to engage with and delight their employees. It is the parent company behind products such as AttendanceBot, OfficeAmp, Pep.ai and Expensetron.

Mar 2015 – Oct 2018 · 3 yrs 7 mos · India

• MyOperator is a SaaS-based Call Management System, which helps SMBs and enterprises, manage their calls without any hardware or software installation.
• Key Responsibilities:
• Led all marketing and growth initiatives at MyOperator. Worked directly with the CEO in devising tightly coupled revenue-centric sales & marketing strategies, increasing revenues by 100% YoY.
• Worked with content teams, design teams, and customer success teams to launch new product features and improved product UX.
• Sales enablement: Communicated the value proposition of the products to the sales team and developed the sales tools that support the selling process of our products. Derived valuable insights from sales Reports, reviewed sales processes, organized sales content, and automated various sales processes.
• Launched new marketing collaterals, web and social media content, trade shows and PR strategies.
• Developed new product pricing strategies and structures for new and existing products.
• Oversaw all Reseller, Partner Development: Added new sales channels and 3rd party resellers, partners, and product integrations.
• Key Results
• Increased number of demo accounts /month from 100 to 4000 in 2 years
• Increased sales growth YoY by 2.5X
• Decreased sales lifecycle from 23 days to 12 days via onboarding automation
• Most proud of:
• Shifting the focus of the organization from customer acquisition to customer retention and from customer support to customer success, resulting in incremental recurring revenues.
• Setting up the Quality Assessment department to improve the efficiency of Sales & Support teams, leading to an additional increase in customer acquisition rate by 7% and in retention rate by 10%.
• Launching the MyOperator Startup Program, building a community of over 700+ startups.
• Transforming the business funnel from account-based approach to a lead centric approach, increasing revenues growth rate by over 50%.
• Introducing customer advocacy in the customer success team.

Jul 2014 – Feb 2015 · 7 mos

• TESTfunda.com is a for-profit education website based in Mumbai, India. In 2008, four IIT and IIM alumni founded the website. The website provides help to students, ranging from career counseling to preparation. It provides assistance for MBA exam preparation for CAT, XAT, SNAP, IIFT, NMAT, CMAT for admission to IIMs and other MBA institutes.
• Testfunda was acquired by ThinkCell in 2015.
• https://articles.economictimes.indiatimes.com/2015-12-10/news/68930946_1_online-mba-entrance-gre
• Responsibilities at Testfunda included:
• Product Marketing:
• Responsible to ideate new product features and improve existing features (on web and mobile products)
• Be highly data driven and customer focussed to understand opportunities for improvement through data, surveys and customer connect.
• Analyze performance post launch and iterate quickly
• Collaborate with multiple teams (Tech/Ops) to ensure successful launch
• Lead the marketing team to drive adoption of various products features
• Handled all the marketing communications.
• Digital Marketing - Implementing social media marketing campaigns and SEM PPC marketing
• Strategy planning for branding TestFunda across different media portal and coordination with external media agencies
• Conducting online activities to increase website traffic
• Training of Customer Care and support staff
• Leading Google and Facebook advertising campaigns
• Website Management:
• SEO - Redesigned testfunda.com from a static website into an interactive website with high organic SEO rankings
• Handling and Managing Electronic Purchase-System for orders and purchases made to TestFunda.com.
• Designed all the newsletter formats

Feb 2013 – Jun 2014 · 1 yr 4 mos