Sneha Yadav

Creative Director

Mumbai, Maharashtra, India9 yrs 9 mos experience

Key Highlights

Expert in blending creativity with strategic brand solutions.
Proven track record in driving impactful brand storytelling.
Skilled in managing high-pressure projects across media.

Stackforce AI infers this person is a Media & Entertainment professional with expertise in brand partnerships and content strategy.

Contact

Skills

Core Skills

Brand PartnershipsProject ManagementContent StrategyCommunity ManagementSocial Media Marketing

Other Skills

Broadcast JournalismConcept CreationContent CreationCreative Problem SolvingCreative WritingCuratingDigital MediaIP creationInfluencer MarketingJournalismMicrosoft OfficeMicrosoft WordProductionShort form contentWeb Content

About

With 9+ years of experience in the media & entertainment space, I’ve been on an incredible journey across the ever-evolving worlds of TV and digital content. From brainstorming for brands on marquee TV shows to crafting impactful digital solutions, I’ve had the privilege of exploring every corner of the content and marketing ecosystem. Whether it’s tapping into pop culture, collaborating with creators, or designing bold brand solutions to devising innovative ad products, boosting revenue, I thrive on blending creativity with strategy to deliver stories that stick. Having worked on everything from social media buzz to prime-time programming, I have a gained understanding of what clicks (and converts) in both traditional and digital spaces - always open to LEARN & GROW. At the heart of it all, I’m passionate about creating meaningful stories that connect brands with audiences seamlessly.

Experience

Jiostar

Creative Solutions, Content GTM & Ad Product

Dec 2024 – Present · 1 yr 3 mos · Mumbai, Maharashtra, India · On-site

Co-lead the launch of GTM presentations and narrative for high performing non fiction network IPs on across TV & Digital - enabling proactive sales conversation for national and regional advertisers.
Ideate and Execute across 30+ brand categories, studying audience affinities and genre cues to propose contextual fits.
Innovating new High-Impact Ad Products to drive additional revenue and build scale
Delivered over 100+ brand solutions across the year with a high approval and conversion rate- contributing to stronger sales narrative.
Produced 20+ integrations across key shows influencing brand retention

Brand PartnershipsProject ManagementContent StrategyCreative Problem Solving

Viacom18 media private limited

Creative Solutions, Brands & IPs

Nov 2023 – Present · 2 yrs 4 mos · Mumbai, Maharashtra, India · On-site

Drove brand storytelling across 50+ advertisers, delivering clutter-breaking integrations across Colors TV’s flagship tentpoles (Bigg Boss, Khatron Ke Khiladi, Dance Deewane, and Laughter Chefs) and extended experiences on JioCinema.
Led brand integrations spanning ideation, execution, and performance measurement — ensuring contextual brand fits and premium client delivery.
Crafted cross-platform campaigns combining Colors TV and JioCinema’s strengths, enabling brands to amplify narratives across broadcast, digital, and on-ground.
Partnered with marketing teams to design content marketing campaigns and IP-led cross-promotion, extending brand narratives through social media and short-format storytelling.
Enabled innovative debut IPs like Laughter Chefs — blending comedy & culinary entertainment with natural brand storytelling that deepened audience engagement.
Acted as a collaborative bridge across sales, content, production, programming, marketing & creative, ensuring smooth delivery in high-pressure timelines.
Recognized for dependability and ownership, often steering projects independently while aligning creative solutions to measurable business outcomes.

Brand PartnershipsContent StrategySocial Media MarketingInfluencer Marketing

Collective artists network

Creator Partnerships, Social Media Marketing, & Internal Communications (BigBang.Social)

May 2022 – Sep 2023 · 1 yr 4 mos · Maharashtra, India

Lead Internal communications within the company, the content creator community and brand partners via different modes of digital communication (mailers, newsletters, social media, et al)
Lead the social media team and train the team members with proper understanding and skillset for the social media domain
Curate various Content IPs, original content and Content Production
Manage, ideate, curate and execute content for social media
Brand building and Marketing while partnering with suitable organisations and strategic partnerships
Community Engagement via different initiatives - online and offline
Influencer Outreach and Marketing

Community ManagementSocial Media MarketingInfluencer MarketingContent Creation

One digital entertainment

Content- Editorial & Social Media Marketing

Dec 2021 – Apr 2022 · 4 mos · Mumbai Metropolitan Region

Ideate, Curate, Write, and Edit articles for the website that encompass the content creator community at large. Additionally cover updates regarding social media platforms, brand influencer marketing campaigns, OTT universe, and a lot more.
Manage, curate, and monitor content on Social Media - create share-worthy posts, video creatives, and digital assets.
Indulge in Community building activities- collaborating with College Youth ambassadors and governors to facilitate talented artists and creators for insightful talk sessions and events.

Community ManagementContent StrategySocial Media Marketing