Jan 2019 – Jul 2021 · 2 yrs 6 mos · Mumbai Metropolitan Region

• Cybercrime is a trillion dollar plus industry and as data gets more ubiquitous so do threats, breaches and attacks. A super thrilling industry to be in, and am part of a team of innovators that are defining the next gen. firewall line of products. Personally responsible for channel and commercial marketing in India.

Aug 2016 – Jan 2019 · 2 yrs 5 mos

• Responsibilities in current role as Head of B2B Marketing at Intel include activities across IoT, Data Center [Artificial Intelligence, Cloud Computing, HPC], Education and Digital India focused corporate initiatives such as the Intel & DST – Innovate for Digital India Challenge 2.0 (“IFDI”), launched in collaboration with the Govt. of India to foster innovation among startups.
• Work closely with partners, agencies and the Government (DST, MyGov) to drive awareness & strategic thought leadership for Intel, generation and nurturing of leads resulting in brand & business gains through digital & social media, market insights, PR events and content.

Oct 2013 – Jan 2019 · 5 yrs 3 mos

• Market insights expert for Intel India - SMG (Sales & Marketing Group). Partner key stakeholders to help on strategic imperatives. Drive projects ranging from compute device Usage & Attitude studies, UX tests, in-depth Market Analysis, Product road map, Brand assessment & Campaign evaluation.
• Manage and Leverage agencies such as GFK, IMRB and syndicated report vendors

Jun 2011 – Jan 2019 · 7 yrs 7 mos

Jun 2011 – Oct 2013 · 2 yrs 4 mos

• To strategize and deliver the content strategy for Intel AppUp® in India targeting PC consumers. Achievements include successfully managing 20+ partner alliances, delivering over 40 high touch apps into the store

Jan 2010 – Jun 2011 · 1 yr 5 mos · Mumbai Metropolitan Region

• Drive business development and engagement for Hungama.com & digital content
• Secure alliances with clients such as RIM (Blackberry) & NDTV as well as VAS initiatives with leading operators
• Hungama’s strategic presence at MWC 2011 (Mobile World Congress) in Barcelona

Jan 2009 – Jan 2010 · 1 yr · Mumbai Metropolitan Region

• Grow Doy Care brand in double digits through line extensions, new variants, new communication, promos and trade initiatives. New product development for new categories – sanitizers & hand wash
• Launch of new soap brand, Bacter Shield® as an entry segment player in hygiene soaps

Jan 2005 – Jan 2009 · 4 yrs · Mumbai Metropolitan Region

• Product Manager
• Grow Garnier Ultra Doux in double digits within hair care category via variant launches, new communication, promos & trade initiatives. Develop market understanding, consumer insights, packaging reference designs and fragrance evaluation towards deodorant launch.
• Market Research Manager
• Set up the market research function in India and drive all research activities including primary & secondary research, panel data management and market estimates. De facto expert on market insights for India within L’Oreal India and the global insights team. Delivered over 60 research projects across genres ranging from product / concept tests, category usage & attitude studies, consumer dipsticks, brand image studies & communication development & measures

Jun 2001 – Dec 2004 · 3 yrs 6 mos · Mumbai Metropolitan Region

• Manage all aspects of project management handling samples ranging from 50 to 5000, multi country studies and conducted over 300 focus groups / depth interviews. Gained extensive experience across categories (FMCG, Automotive, BFSI & Social) in Usage & Attitude studies, Brand / Product Development & Positioning, Communication Testing & Psychographic research

Jan 2000 – Jan 2001 · 1 yr