Feb 2023 – May 2023 · 3 mos · Delhi, India · On-site

Jan 2022 – Apr 2023 · 1 yr 3 mos

• Accountable for managing the performance of team members, ensuring maximized productivity and results; while providing consistent feedback, coaching, training, and performance management, as needed.
• Drives high conversion of all products through effectively following the sales process, ultimately resulting in a positive impact on occupancy and profitability.
• Product Training, Sales Training to the team for skill enhancement.

Sep 2021 – Present · 4 yrs 6 mos

• The Marketing Soul, A Not for Profit Initiative, is a peer-to-peer learning platform and community of Passionate Sales and Marketing Leaders who are ushering in the new era of change and building the new age of India to engage with each other on a regular basis. Join the community here and it is free as of now: https://forms.gle/GpEN23RnxzVhZDBa6

Dec 2018 – Dec 2021 · 3 yrs · Gurgaon, Haryana, India

• Managing BTL Promotions, Events, Education fairs etc to create an effective pipeline for Admissions.

Jun 2014 – Feb 2018 · 3 yrs 8 mos · Gurgaon, India

• Leadership
• Provide the planning and leadership to the Marketing Department by ensuring that the appropriate structures, systems, competencies and values are developed in order to meet and exceed the goals of the Marketing plan.
• overall responsibility for developing the annual marketing plan for the organization; for strategic market planning; market research programmes; field force activities, and control of the marketing budget.
• Prepare new product marketing plans for product introductions in cooperation with senior management colleagues
• Marketing
• Managing Parents Interaction at University Admission Test conducted every fortnightly during admission cycle
• Liaison with various Consultants domestic and International to have more admission referrals. Formulating Policies and MOU to engage with them and have regular output through a screened channel
• Conducting Outstation Events for Seminar and Admission Cycle
• Developing Network of Sale Terminal to sell more Admission forms
• Executing School Connect Program to spread awareness about University and its programmes
• Conducting Road Shows/ BTL Activities in various Mall to create a BUZZ about University and have regular on ground presence
• Organize and direct marketing and strategy meetings on a regular basis whereby the strategy and promotion programmes are reviewed.
• Managing Events execution to ensure right branding exercise is carried out.
• Coordinate media interest in the Organization and ensure regular contact with target media and appropriate response to media requests.
• Coordinate the appearance of all Organization print and electronic materials such as letterhead, use of logo, brochures, etc.
• Branding
• Managing Social Media Accounts like Facebook, Linkedin, Twitter etc to engage with prospective and existing student community.
• To execute University level activities to engage existing students into admission referral environment

Feb 2018 – Dec 2018 · 10 mos · New Delhi Area, India

• Responsible for Marketing and Brand Engagement pan India. Overall responsibility for developing the annual marketing plan for the organization; for strategic market planning; market research programmes; field force activities, and control of the marketing budget.
• Prepare new product marketing plans for product introductions in cooperation with senior management colleagues
• Marketing
• Liaison with various Consultants domestic and International to have more admission referrals. Formulating Policies and MOU to engage with them and have regular output through a screened channel
• Conducting Outstation Events for Seminar and Admission Cycle
• Developing Network of Sale Terminal to sell more Admission forms
• Executing School & College Connect Program to spread awareness about University and its programmes
• Conducting Road Shows/ BTL Activities in various Mall to create a BUZZ about University and have regular on Ground presence

Oct 2010 – May 2014 · 3 yrs 7 mos · Haryana

• Territory: Managing schools in Haryana State to generate business for K-12 Vertical ( Smartclass and other products)
• Target: Responsible to generate a Fresh order book of Rs 25 CR annually
• Team Management: To set the working direction, and culture of the team by managing individual and team performance expectations and goals, monitoring real time service levels and schedule adherence, and holding the team accountable for meeting and exceeding performance targets
• Sales: Drives the entire sales process; lead and assigns team responsibilities for opportunity qualification and development through Presentations to “CXO” level, Proposal development and customer reviews, issues handling, negotiations and deal closure
• Renewal of Existing Contracts and creating new business order from them
• Cross Selling and Up selling of K-12 Vertical Products portfolio of Smart class, Language Lab, 3D Lab, Tablets, Assessment Product
• Training: Ensure Regular mentoring of Team members through Workshops/Training in Sales & Product Training for product delivery efficiency
• o Training in schools: Ensure Academic Support Group conducts regular trainings at schools, Review analysis with school on Usage, Performance of Coordinator, Scope of Improvement, Product Feedback
• Operations Mgmt: To Ensure that Contract Documentation Flagged off at HO on time and further Implementation at sign up school completes on time and handed over to Support Group
• BTL Activity: Execution of BTL Marketing plans (DTS Live, Class 2020) on the ground.
• Manage workflow, handle escalations, proactively engage resources to address issues and effectively delegate workload across the team
• Assisting Senior Management with Market Feedback

Sep 2004 – Aug 2008 · 3 yrs 11 mos · Faridabad, Haryana, India

• Perform client presentations to Decision Makers-Directors/Principals to convince them by articulating the value proposition of product, solution, and service offerings for Institutional Tie ups for IT Training Programs
• Pursued long-term account strategy that maximized profits and assisted in cultivating long-term relationships with the appropriate decision makers.
• Responsible for market research and analysis for Competition Mapping
• Coordination with Director for developing Quarterly Marketing Plan
• Negotiate with print and other media representatives to ensure efficient purchasing of advertising.