Tushar Saxena — VP of Engineering

Transforming Marketing Through Data, Automation & Strategy As Head of Martech at Barclays, I lead the design and delivery of intelligent marketing platforms that fuel business growth and customer engagement. From optimizing campaign workflows to enabling real-time data accessibility, I champion a Martech strategy that empowers teams to create personalized, data-driven campaigns at scale. We’ve delivered: A customizable automation stack that accelerates campaign delivery Value tracking frameworks to measure campaign ROI and influence business decisions Next Best Action models that enhance targeting and boost engagement My focus is on combining marketing strategy with deep data capability to drive smarter outcomes, improve performance, and support innovation across the business. 💡 Previous Highlights At Airtel X Labs, I led engineering efforts to automate critical program processes using Ab Initio-based ETL frameworks and a dynamic Data Quality Engine, improving data reliability and enabling enterprise-wide confidence in reporting and insights. 💡 What Drives Me I’m passionate about exploring the art of the possible in Martech—building scalable solutions that bridge technology with real business impact. I believe in unlocking the true power of marketing by combining robust data foundations, creative strategy, and smart automation. Always happy to connect with fellow Martech leaders, data strategists, and digital transformation partners.

Stackforce AI infers this person is a Martech expert with a strong focus on data-driven marketing strategies.

Location: New Delhi, Delhi, India

Experience: 12 yrs