Ruchi Saini

Associate Partner

Gurugram, Haryana, India14 yrs 8 mos experience
Highly Stable

Key Highlights

  • Championed transformational change in sales enablement.
  • Achieved 60% reduction in SFDC admin workload.
  • Pioneered innovative sales methodologies for success.
Stackforce AI infers this person is a Sales Enablement Leader in the SaaS industry, driving strategic initiatives and operational efficiency.

Contact

Skills

Core Skills

Sales EnablementSales Strategy

Other Skills

Account ManagementAdobe CaptivateAdobe Captivate PrimeAdobe Premier RushAdobe PresenterAdobe SparkBusiness DevelopmentBusiness Relationship ManagementCRMChannel SalesCoachingCompetitive AnalysisCompetitive IntelligenceConsultative SellingContent delivery

About

As a Sales Enablement Leader, I champion transformational change by integrating technology, process, and people to create a proactive, metric-driven enablement strategy. By aligning with company OKRs, I ensure that every initiative delivers tangible business impact, from revenue growth to operational efficiency. I am passionate about evolving enablement to stay ahead of the curve, driving innovation in sales methodologies, and fostering a culture of continuous improvement. My leadership is defined by empowering teams to excel, streamlining processes for greater productivity, and setting a new standard for sales effectiveness in a rapidly changing landscape.

Experience

Revenue enablement society

Strategy and Communications Lead - RES India

Mar 2025Present · 1 yr

Sales enablement collective

Member

Oct 2024Present · 1 yr 5 mos

Whatfix

Manager - Revenue Enablement

Jun 2022Present · 3 yrs 9 mos

  • As a strategic leader, I am responsible for solving critical business problems and providing solutions via technology, people, and process. The goal is to ensure Metric Driven Proactive Enablement by aligning our strategy with the company OKRs and impact the direct deliverables for sellers such as NBMs, SALs & Revenue. Enablement efficacy shouldn't be measured in terms of trainings completed/executed or certifications rolled out! The world of enablement is ever evolving & we have to evolve with it.
  • Spearheaded the swift adoption of the Value Selling Methodology within New Business Sales at Whatfix within 6 months of joining.
  • Introduced a Mentor to Win program and Q1/Q2 MBO Standardization program led by enablement to ensure New Hire early success in the system.
  • Achieved a remarkable 60% reduction in SFDC admin workload by optimizing Opportunity stages and eliminating redundant fields.
  • Pioneered the implementation of a bespoke Whatfix-specific Hybrid Sales Methodology, supplanting traditional frameworks by partnering with Sales Ops.
  • Crafted an innovative Opportunity Journey template to distill insights from closed deals, enhancing strategic decision-making.
  • Standardized the Opportunity Review Process for Leaders across the Sales & Partnerships Org to ensure efficacy & impact.
  • Revamped the Onboarding Process with a metric based Measurable Outcome as a success criteria instead of a regular mock/golive.
  • Ongoing - Upskilling of Sales and Partnerships org via everboarding and performance enhancement programs.
  • On the governance board to execute operational changes in SFDC for efficiency and productivity.
  • Implement DAP on internal applications, optimizing employee experience, reducing training time and cost, and enhancing time to proficiency and ramp-up.
  • Ensure impeccable call quality through meticulous Chorus/Kaia audits and feedback.
  • Maintain proficiency with tech stack including Kaia, Outreach, SFDC, Chorus, Highspot, Mindtickle, Klue amongst others.
Sales StrategySales PlanningRoot Cause Problem SolvingProcess EfficiencyField EnablementData-driven Decision Making+2

Adobe

6 roles

Sales Excellence Lead

Feb 2021Jun 2022 · 1 yr 4 mos

  • Lead the enablement team for DALP ( Digital Advertising, Learning & Publishing) Sales division within Adobe while overseeing enablement efforts for cross functional teams in the BU.
  • Partnering with Sales Leadership to maintain consistent performance across sales
  • regions.
  • Liasoning with PMM counterparts to streamline current processes & maintain overall sales effectiveness.

Sales Enablement Specialist

May 2019Jan 2021 · 1 yr 8 mos

  • Deliver targeted, role relevant enablement to build sales effectiveness including on-boarding, skills, tools, processes and sales methodology.
  • Collaborate cross-functionally and with key stakeholders to develop and deliver strategic employee engagement plans.
  • Lead and measure initiatives aimed at Process automation, Operational refinement, Customer engagement and employee reskilling to deliver a successful sales culture within the team.
  • Have setup the orientation program more focused and geared to educate new hires and reduced the go live time from 5 weeks to 2.5 weeks
  • Currently administrating all forms of training via Adobe Captivate Prime LMS to be able to swiftly track learner progress, skill gaps and deadlines.
  • Responsible for creation and management of internal help portal to ensure access to rapidly available sales content and trainings.
  • Responsible for automation and end to end management of Sales Campaigns via Outreach.

Customer Success Account Manager

Dec 2018Apr 2019 · 4 mos

  • Partnering with strategic global accounts to help in the digital transformation of their L&D as well as technical documentation objectives.
  • Ensuring Timely renewals and growth by a committed approach of being the dedicated POC for the strategic accounts via relationship building.
  • Identifying cross sell opportunities to help spread our outreach in existing accounts.

Enterprise Sales Account Manager

Jun 2017Nov 2018 · 1 yr 5 mos

  • Hand-picked for a special focus group concentrating on enterprise level accounts for Adobe's technical communication line of products.
  • Drive awareness into the account base through regular email campaigns and drive attendance to live & online seminars.
  • Work cross-functionally with Marketing, Channel Sales and Product Evangelists in order to drive sales.
  • Partner with CSAM counterparts to increase account penetration and
  • drive growth.

Territory Account Manager

Dec 2015Jun 2017 · 1 yr 6 mos

  • Collaborating with Net New customers to understand their business model and explore how our technology can enable their objectives & business strategies.
  • Utilize relevant Prospecting techniques to build relationships and add more Logos to our customer base.
  • Focus on Social Selling and regular email campaigns to expand outreach, targeting customers in different industries.

Account Development Manager

Oct 2014Nov 2015 · 1 yr 1 mo

  • Qualify customers and schedule meetings to explore their authoring environment.
  • Partner with ESAM counterparts to close direct pipeline of business and achieve the assigned goals.
  • Align discovery discussions and expert sessions to expand outreach into strategic accounts and help the corresponding ESAM to identify new user groups.

Cvent inc.

Senior Sales Associate

Mar 2011Sep 2014 · 3 yrs 6 mos · Cvent

  • Serve as the first point of contact ( Chat) and provide product information to prospective customers introducing them to Cvent platforms.
  • Respond to RFPs and qualify the customer for further discussions.
  • Drive traffic to Cvent seminars and online demonstrations..

Education

Institute of Management Technology, Ghaziabad

PGDM — Marketing

Jan 2012Jan 2014

Amity University-Btech Biotechnology

Jan 2007Jan 2011

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