Or Maman ✅

CEO

Israel14 yrs 2 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Managed over $10M in ad spend.
Led global marketing teams for SaaS products.
Achieved 300% lead increase for B2B clients.

Stackforce AI infers this person is a SaaS marketing expert with strong capabilities in demand generation and user acquisition.

Contact

Skills

Core Skills

Digital StrategyDemand GenerationProduct DevelopmentCustomer AcquisitionPpcCampaign ManagementUser AcquisitionData AnalysisData-driven AnalysisE-commerce MarketingAffiliate Marketing

Other Skills

A/B TestingAccount MarketingApollo.ioB2B MarketingB2B Marketing StrategyBloggingBrand DevelopmentBusiness AnalysisBusiness StrategyCRM/AutomationCompetitive IntelligenceCompetitor ResearchContent MarketingConversion Rate OptimizationCopywriting

About

Head of Marketing with 10 years of experience, having managed over $10M in ad spend and led global marketing teams. Developed and executed growth strategies for SaaS B2B, B2C, and B2B2C, specializing in PPC, SEO, digital strategy, brand development, and growth marketing. Expert in data-driven optimization, content marketing, automations, and user acquisition for inbound & outbound.

Experience

Netnut.io

Head of Marketing

Jan 2023 – Present · 3 yrs 2 mos · Israel

Leadership & Team Management:
Led a global marketing team of 4 in-house marketing specialists and managed freelancers/agencies across User Acquisition (UA), Social Media Marketing (SMM), SEO, CRM/Automation, and Development.
Directed global marketing strategies for SaaS B2B, B2C, and B2B2C products.
Product Development & Launch:
Built a SaaS B2B2C Product-Led Growth (PLG) platform from scratch, covering market research, UI/UX design, development, GTM strategy, and marketing execution.
Successfully transitioned from Sales-Led Growth (SLG) to PLG, enhancing user acquisition and retention.
Demand Generation:
Developed and executed demand generation campaigns, including ABM, influ2, Google Search Ads, Bing Ads, Facebook Ads, and LinkedIn Ads, driving inbound and outbound opportunities.
Launched and managed an ABM program, optimizing qualified opportunities generation through platforms like LinkedIn Ads, Apollo.io, Instantly, and Heyreach.
Led conversion rate optimization (CRO) efforts and expanded the affiliate marketing program.
Product Marketing & Brand Building:
Designed and optimized the customer journey with automation tools, improving engagement and conversion rates.
Developed and integrated a unique selling proposition (USP) into the website and marketing materials.
Managed a website redesign to align with brand messaging, improved website speed, and published press releases and content marketing initiatives to establish brand authority.
Content & Social Media Marketing:
Produced and shared content across multiple channels, including blogs, eBooks, webinars, and infographics, to educate and engage the target audience.
Implemented organic social media strategies and managed paid influencer marketing campaigns.
Sales & CRM Alignment:
Aligned sales and marketing efforts within CRM (HubSpot) for seamless lead handoff and follow-up.
Developed and executed personalized sales email sequences, enhancing prospect outreach and communication

Inbound Lead GenerationAccount MarketingDigital StrategyB2B MarketingSocial Media MarketingSEO+6

Stepup | b2b marketing

Senior Campaign Manager - PPC

Jan 2022 – Jan 2023 · 1 yr · Israel

√ Managed B2B campaigns on LinkedIn, Facebook, and Google, including a/b testing, copywriting, ad creation, digital media strategy, and data-driven report analysis.
√ Led SEO projects for global clients in the high-tech industry, including onsite and offsite optimization, project management, and ongoing optimization and content development.
√ Significant Achievements:
▪ Successfully increased the number of leads by 300% for a B2B client in the Food & Beverage sector within a two-month period.
▪ Increased opportunities and customer base by 62% and 70%, for a client in the IoT industry through advertising on Google Ads and LinkedIn Ads from Q1 to Q2

Facebook AdsLinkedIn AdvertisingCustomer AcquisitionGoogle AdsCampaign ManagementMedia Buying+3

Connecteam

Senior User Acquisition Manager

Nov 2021 – Jan 2022 · 2 mos · Tel Aviv District, Israel

✔ Campaign Management: Manage $1M/month in Facebook Ads in the B2B space with a team of UAs.
✔ Operations: Work with different departments and functions such as product marketing, studio, CMO, content, coordinators, sales, and customer success. Additionally, I work with Monday to manage the tasks.
✔ Data Analysis: Analyzing large-scale data in various tools such as Looker BI, G-Analytics, Hotjar, Ad platform, SEMrush, and Excel.
✔ Creative: Creating and optimizing ads and landing pages with the studio.

Facebook AdsLinkedIn AdvertisingCustomer AcquisitionGoogle AdsCampaign ManagementMedia Buying+4

Mashrokit

Head of PPC

Dec 2017 – Nov 2021 · 3 yrs 11 mos · Israel

✔ Managed 2 team members.
✔ Campaign Management:
▪ Managing a $100K/month media budget for local & international customers on various ad platforms such as FB, Instagram, Google ads, and more.
▪ Testing, monitoring, analyzing performance and optimizing according to KPIs.
▪ Executing A/B tests to improve the conversion rate and performance of the campaigns.
✔ Copywriting: Writing digital ads for office clients.
✔ Digital Media Strategist: Set goals, planning & executing online marketing strategies.
✔ Data-Driven Report Analysis: Creating automated reports to gather insights and meaningful conclusions to improve campaign performance.
✔ Developing & Implementing a New Office Workflow: I've Initiated a workflow that 15 employees have followed in order to execute the ongoing tasks of the office and organize the work in a more efficient and productive way.
✔ Significant Achievements for office clients:
▪ 50% increase in ROAS with ROAS of 3 in total in online sales.
▪ 344.57% increase in leads of subscribes for newspaper, and decrease of 76.55% in CPL.
▪ 52% increase in the Pageviews metric on Google Analytics for a leading news site.

Facebook AdsLinkedIn AdvertisingCustomer AcquisitionGoogle AdsCampaign ManagementMedia Buying+3

Getrend

Campaign Manager (PPC), "Getrend", E-Com Brand.

Dec 2014 – Dec 2017 · 3 yrs

Amazon E-Commerce Activity:
Developing & marketing of an E-commerce store of a brand with private label products on Amazon USA.
✔ Research & Infrastructure: Market & target audience analysis, branding & differentiation. Setting up a sales page - copywriting, keyword research and getting customer reviews.
✔ Campaign Management: Running PPC campaigns on Amazon's platform.
✔ Significant achievements: ROAS of 4.
Affiliate Marketing Activity
✔ Campaign Management: Running FB ads of affiliate offers, CPA commissions.
✔ SEO: Promoting and setting up a professional marketing blog & a health blog.
Monetization with AdSense & affiliate programs.
✔ Community Management: Managing email marketing campaigns and a large FB group community.
✔ Significant achievements: ROAS of 5 in commissions for CPA offers, 30K/month users from SEO traffic