Oct 2024 – Present · 1 yr 5 mos

• I lead the content-led demand generation and field marketing.
• Responsible for the function strategy and building a long-term roadmap for the global audience.

Aug 2021 – Nov 2024 · 3 yrs 3 mos

• Leading the initiative to boost the quantity and quality of leads by executing distinctive demand generation campaigns worldwide, combining both digital and field strategies.
• DIGITAL:
• Scaled our webinar program from 2 to 6 per month
• Developed a framework for producing four ebooks per quarter.
• Spearheaded the expansion of VWO's flagship event, ConvEx, inviting renowned experts as speakers. The three-day virtual event garnered over 3500 registrations and received excellent feedback.
• Provided guidance and mentorship to empower my team for effective execution.
• FIELD:
• Managed the operational aspects of field events to ensure seamless execution.
• Oversaw the timely design and delivery of all collaterals required for field events.

Oct 2018 – Nov 2020 · 2 yrs 1 mo

• Responsible for running impactful demand generation campaigns to elevate the position of VWO in its target market in accordance with the company's vision and mission. I work on building relationships with the most admired brands in the world with the objective of sharing their story with those who are looking for inspiration.
• Brain behind the first annual summit for VWO, ConvEx. Received 3500+ registrations and great feedback from the audience.
• Successfully built a brand property - Masters of Conversion, a LIVE webinar series featuring the masterminds of winning website experiences from the top brands of the world for digital marketers, product managers, UX researchers, and data analysts who are determined to grow their business.

Aug 2016 – Sep 2018 · 2 yrs 1 mo

• I work with the PushCrew team at Wingify. PushCrew is a web push notifications product that makes it easy for any digital marketer to capture instant attention and thereby increase website re-engagement using web push notifications.
• ● Responsible for planning and executing content distribution campaigns.
• ● Plan and execute webinars for the product.
• ● Handling inbound marketing automation, lead nurturing, and lead scoring to enhance the lead quality and help sales function become more efficient.
• ● Led product research using Jobs-to-be-done framework to interview customers and gather insights to help all spheres of business take better customer centric decisions.
• ● Track and report on metrics to the marketing team to help them take data supported decisions.
• ● Developed an ROI calculator for web push notifications to help prospects take data informed decisions.
• ● Performed competitive analysis to identify the market share of PushCrew and strategies leveraged by the competition to deliver value that will define competitive advantage.

Jun 2016 – Aug 2016 · 2 mos

• Prepared and pushed content for MicroInsights - A micro news push notification service for web browsers.
• Web analytics - Analyse, report and suggest measures to increase website traffic.
• Handling social media accounts for the company.
• Evaluate softwares to be used for marketing automation and landing pages.