Priyanka Dasgupta

Design Manager

New York, New York, United States13 yrs 10 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Expert in driving B2B marketing strategies.
  • Proven track record in sales enablement and revenue growth.
  • Strong leadership in cross-functional team collaboration.
Stackforce AI infers this person is a B2B marketing leader with expertise in SaaS and sales enablement.

Contact

Skills

Core Skills

Business StrategyB2b MarketingField MarketingAccount ManagementDemand GenerationCampaign ManagementSales EnablementB2b SalesProduct MarketingGtm Strategy

Other Skills

Generative AIDesign StrategyLeadershipStrategic LeadershipTeam BuildingCustomer-Focused SellingStrategic CommunicationsB2B Marketing StrategyAccount Based MarketingProduct StrategySales PresentationsBusiness InsightsBusiness-to-Business (B2B)Account MarketingCampaigns

About

At Kyndryl, I am leading the overall marketing strategy for US alliances, leveraging my expertise in GTM and business strategy to position Kyndryl and our partner’s joint value proposition to solve customer challenges. Prioritizing Account based marketing with our alliance partners and growing reputation and relationships with to align with client expectations. With a multidisciplinary background in technology, marketing, design strategy and leadership, I strive towards bringing diverse ideas from the team and deliver customer centric strategies with excellence. All views are my own and doesn’t represent my company’s point of view.

Experience

13 yrs 10 mos
Total Experience
--
Average Tenure
4 yrs 8 mos
Current Experience

Kyndryl

3 roles

Director, Field Marketing - US Alliances

Promoted

Jan 2025Present · 1 yr 4 mos · United States

  • Lead US Alliance Marketing Strategy
Generative AIBusiness StrategyDesign StrategyLeadershipStrategic LeadershipTeam Building+10

Field Marketing Manager - Automotive, Manufacturing and Energy Industries

Jan 2023Jan 2025 · 2 yrs · United States

Business-to-Business (B2B)Business InsightsAccount ManagementSales PresentationsField MarketingAccount Marketing

Field Marketing Manager - TMT Market

Aug 2021Dec 2022 · 1 yr 4 mos · United States

Ibm

5 roles

Performance Marketing Manager - Energy, Environment and Utilities, North America

Aug 2020Sep 2021 · 1 yr 1 mo

Business-to-Business (B2B)Demand GenerationCampaignsCampaign Management

Sales Enablement Manager –Inbound Sales, IBM Services

Jan 2019Aug 2020 · 1 yr 7 mos

  • Responsible for end to end sales enablement for Digital sellers aligned to IBM services. Help sellers meet their revenue targets. Work with Marketing diamond team leaders, Sales Leaders and Offering Leaders to design and execute enablement plans with engaging content aligned to buyer journey and sales plays. Assess and deliver enablement through multiple platforms including virtual, face to face, LMS tools and other micro- learning platforms and measure KPIs aligned to content engagement, seller adoption and pipeline progression and conversions. Leverage Seismic to host all enablement assets and ensure seller adoption of the platform to drive actionable insights. Digital seller workload results up by 110% and Validated pipeline up by 78%
Business-to-Business (B2B)Sales PresentationsSales EnablementB2B Sales

Product Marketing Manager - Watson Talent Solutions

Jan 2017Jan 2019 · 2 yrs

  • Organizations of future are talent-centric and powered by AI. Watson Talent solutions is helping companies reimangine employee experience at workplace to drive greater business growth. Responsible for articulating IBM narrative, GTM strategy and routes to market mix for IBM Watson Talent solutions in Asia Pacific geo. Handled budget of ~$1M to create marketing campaigns and content strategy targeting appropriate buyer personas using multiple channels like digital, events and partners. Collaborated with sales and product managers to drive product launches, analyst reviews and customer success stories
Business-to-Business (B2B)Product ManagementProduct StrategyProduct MarketingGTM Strategy

People & Culture Strategy Partner - GIEs

May 2015Dec 2016 · 1 yr 7 mos

  • Support senior managers and WW leadership on talent management, employee skill planning and development and organizational effectiveness through workforce mapping and succession planning. Partner with the leaders to drive organization change through pro-active skill assessment to identify and retain top talent. Executed organization-wide talent cycles like performance management, compensation planning, workforce planning, equity pay, succession planning and skill mapping
Business-to-Business (B2B)

Transformation and Simplification Consultant

May 2015Dec 2015 · 7 mos

  • Consulted on multiple automation and simplification projects to improve the various processes that exists in HR shared service delivery environment. Automated the Payroll Recovery process for IBM India. Evaluated multiple HR platforms(Tier 0) to replace standalone You&IBM HR policy pages with more transactional and bitesize content on HR processes and policies to enhance Employee Self Service experience and in-turn reduce query calls to Employee Helpdesk
Business-to-Business (B2B)

Infosys

Senior Systems Engineer

Jun 2010Jun 2013 · 3 yrs · Pune/Pimpri-Chinchwad Area

  • 24*7 support for B2B clients of Banking Industry, which includes admin tasks in BI tools like Abinitio, Microstrategy and Cognos
Business-to-Business (B2B)

Education

Indian Institute of Technology, Kharagpur

Master of Business Administration - MBA — Business

Jan 2013Jan 2015

Mody Institute Of Technology And Sciences

Bachelor of Technology (BTech) — Computer Science

Jan 2006Jan 2010

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