Trina Hymes — CEO

I am a 5x VP of Sales with over a decade of experience scaling SaaS startups and growth-stage companies (PE/VC backed), from $5M to $80M+ ARR while consistently exceeding revenue targets. I specialize in building data-driven GTM strategies, designing repeatable sales systems, and coaching high-performing teams across Enterprise, Mid-market, and SMB segments. My experience spans global markets as a 𝐟𝐢𝐫𝐬𝐭 𝐚𝐧𝐝 𝐬𝐞𝐜𝐨𝐧𝐝 𝐥𝐢𝐧𝐞 𝐥𝐞𝐚𝐝𝐞𝐫 in— NAMER, EMEA, and APAC — where I have scaled distributed teams, optimized processes using AI and automation, and delivered measurable revenue impact. My hands-on approach helped lead a global team to generate $5.2M ARR in 11 months, culminating in an acquisition by Paycor. ACHIEVEMENTS: •Built multiple SaaS startups from $5M↔$80M+ ARR •Built GTM strategies, metric-aligned playbooks and sales systems across Enterprise/Mid-Market/SMB teams. •Led global sales teams generating multi-million ARR, resulting in successful acquisitions. •Expert in building high-performance teams, process optimization, and cross-functional alignment. •Leverage AI-driven tools to optimize forecasting, conversion rates, and revenue growth. CORE STRENGTHS: •Revenue Growth & Predictability •Building & Scaling Sales Teams •Data-Driven GTM Strategy •People Development & Experiential Coaching •Process Optimization with AI & Automation I lead 1𝐬𝐭- 𝐚𝐧𝐝 2𝐧𝐝-𝐥𝐢𝐧𝐞 sales teams in high-growth SaaS, driving scalable revenue growth through structure, accountability, and repeatable processes. A perpetual learner, I continuously refine my expertise in tech sales and executive leadership. 📩 Let’s connect: trina.hymes@gmail.com #𝐒𝐚𝐚𝐒, #𝐁2𝐁, #𝐆𝐓𝐌, #𝐒𝐚𝐥𝐞𝐬𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩, #𝐑𝐞𝐯𝐞𝐧𝐮𝐞𝐆𝐫𝐨𝐰𝐭𝐡

Stackforce AI infers this person is a SaaS Sales Leader with expertise in scaling startups and optimizing revenue growth.

Location: Durham, North Carolina, United States

Experience: 18 yrs

Skills

Gtm Strategy
Revenue Growth
Gtm
Sales Leadership

Career Highlights

5x VP of Sales with proven SaaS scaling success.
Generated $5.2M ARR in 11 months leading to acquisition.
Expert in data-driven GTM strategies and high-performance teams.

Work Experience

Catchafire

Vice President of Sales (2 yrs 11 mos)

The Forem

Vice President of Sales (Full time Contract) (1 yr 5 mos)

Talenya

Global Vice President of Sales (Exit: Acquired by Paycor) (10 mos)

Visible Thread

Global Vice President of Sales (2 yrs 2 mos)

Oban International

Global Vice President of Sales (4 yrs 8 mos)

Vocus

Sales Director (Acquired by Cision) (11 mos)

ChannelAdvisor

Sales Manager (5 yrs)

Education

Bachelor of Science - BS at Howard University

Trina Hymes

CEO

Durham, North Carolina, United States18 yrs experience

Most Likely To SwitchAI Enabled

Key Highlights

5x VP of Sales with proven SaaS scaling success.
Generated $5.2M ARR in 11 months leading to acquisition.
Expert in data-driven GTM strategies and high-performance teams.

Stackforce AI infers this person is a SaaS Sales Leader with expertise in scaling startups and optimizing revenue growth.

Contact

Skills

Core Skills

Gtm StrategyRevenue GrowthGtmSales Leadership

Other Skills

High Performance TeamsB2B SaaSsales motionEarly Stage StartupsSales FrameworksB2B softwareAI AgentsEthical AISaaS Sales LeadershipSales CoachingArtificial Intelligence (AI)New Business DevelopmentNew Market ExpansionMachine LearningCold Calling

About

Experience

Catchafire

Vice President of Sales

Apr 2023 – Present · 2 yrs 11 mos · Remote

Employee Engagement Software - Series B
Scaled ARR by 131% from $41M → $54M in 8 months across U.S. and EMEA and $77M in 2025 via a data-driven sales strategy and experiential coaching to build a high performing team.
Built a comprehensive outbound lead generation and training program, increasing SQLs by 67% using social selling and personalized AI-powered outreach.
Optimized onboarding and ramp processes, reducing new hire ramp time by 17 days through a structured certification program, increasing team productivity and quota attainment.
Led global, distributed teams, driving predictable revenue growth while implementing scalable GTM processes and cross-functional alignment.

High Performance TeamsGTM StrategyB2B SaaSsales motionEarly Stage StartupsSales Frameworks+5

The forem

Vice President of Sales (Full time Contract)

Nov 2021 – Apr 2023 · 1 yr 5 mos · United States · Remote

Full time role, Original Contract - 1 year
Learning & Development Employee Development/Upskill Software - Series A
Drove revenue growth by 140% ($10M to $14M) by building and scaling sales team. Created sales onboarding curriculum and revamped sale processes for SaaS and services org.
Increased the sales pipeline by 38% in 45 days with persona-based multi-threading and effective lead generation techniques.
Formed sales partnership team that generated 29% of ARR in its first full year

High Performance TeamsB2B SaaSGTMsales motionEarly Stage StartupsSales Frameworks+3

Talenya

Global Vice President of Sales (Exit: Acquired by Paycor)

Jan 2021 – Nov 2021 · 10 mos · United States · Remote

HR Tech Software using AI (Exit: Acquired by Paycor) - Series B
Led global sales team NAMER, EMEA and APAC to exceed ARR from ($15M to $20.2M) in 11 months, contributing to acquisition by Paycor.
Increased demo stage conversion by 41% and SQLs by 38% using social selling tactics.
Created an affiliate program that yielded 27% of total sales.

High Performance TeamsGTM StrategyArtificial Intelligence (AI)B2B SaaSNew Business Developmentsales motion+5

Visible thread

Global Vice President of Sales

Nov 2018 – Jan 2021 · 2 yrs 2 mos · United States · Remote

Content Language Analysis Software AI and ML - Series B
Exceeded ARR ($25M to $36M) across NAMER and EMEA as 2nd line sales leader, supporting a 52-member team of RVP's, AEs, SDRs, SEs, using segmented pipeline scorecards and structured coaching plans.
Also supported Ireland CX team and instituted NPS tracking leading to a 34% increase in referrals.
Boosted monthly lead generation by 32% through strategic use of industry podcasts.

High Performance TeamsGTM StrategyArtificial Intelligence (AI)B2B SaaSMachine Learningsales motion+5

Oban international

Global Vice President of Sales

Mar 2014 – Nov 2018 · 4 yrs 8 mos · United States · Remote

Global B2B Ecommerce Software -Series C
Expanded global sales team in NAMER and EMEA to 31-members growing ARR ($25M to $40M) focusing on video email outbound engine and multi-threaded stakeholder discovery for SaaS & services organization
Provided thought leadership at industry conferences to drive an average of 33% of the quarterly sales leads.
Created a partnership division that secured five Fortune 50 clients and 2 RFP awards positioning the U.S. as TOP sales team 2018.

GTM StrategyB2B SaaSEarly Stage StartupsSales FrameworksB2B softwareNew Market Expansion+4

Vocus

Sales Director (Acquired by Cision)

Apr 2013 – Mar 2014 · 11 mos · Morrisville, North Carolina

Public Relations software - Series B
Opened N.C. office and built & (25) member sales team.
Created weekly sales training sessions that helped increase team close rate by 37%
Exceeded quarterly goals by an average of 126% within the first year.

B2B SaaSGTMNew Business DevelopmentSales FrameworksB2B softwareSales Coaching+2

Channeladvisor

Sales Manager

Mar 2008 – Mar 2013 · 5 yrs · Morrisville, North Carolina, United States · On-site

Multi-channel Ecommerce Platform - Series C
Promoted from TOP individual contributor.
Exceeded ARR by an average of 133% over 5-year tenure.
Created an inaugural prospect networking event that closed 44% of open deals within 45 days.

GTM StrategyB2B SaaSNew Business DevelopmentSales FrameworksB2B softwareSales Coaching+3