Ruturaj Bargal

CEO

Bengaluru, Karnataka, India11 yrs 7 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over 10 years of MarTech expertise.
  • Consulted for 100+ businesses globally.
  • Founder of a successful MarTech consultancy.
Stackforce AI infers this person is a MarTech expert with a strong focus on customer retention and lifecycle marketing.

Contact

Skills

Core Skills

Marketing TechnologyCustomer RetentionGrowth StrategiesStrategic PlanningGo-to-market StrategyProduct Marketing

Other Skills

Marketing AutomationCustomer Data PlatformsLifecycle MarketingChurn ManagementProduct ManagementRevenue & Profit GrowthM&A Due DiligenceStrategic PartnershipsProduct AnalyticsProduct Lifecycle ManagementCross-SellingEmail MarketingHubSpotHubSpot Marketing HubHubSpot Sales Hub

About

Are you frustrated by ineffective MarTech solutions that fail to drive meaningful customer engagement or retention? I’m Ruturaj Bargal, a MarTech expert with over 10 years of experience, having worked with leading brands like Xiaomi, Ola, and Airtel to build and optimize their marketing technology stacks. I started with a passion for leveraging technology to improve customer interactions. After extensive experience with major tech companies, I founded Propel, a bespoke MarTech consultancy to help brand drive results from Lifecycle Marketing initiatives. My aim was to provide the same level of expertise and innovation to emerging/ migrating businesses that I previously brought to industry leaders. I’ve successfully consulted for over 100+ Businesses globally. At Propel, we have achieved significant results, including: - Increase in customer retention rates. (D1 Uplift, D7 Uplift, D 30 Uplift) - Notable improvements in engagement metrics for our clients - Reduction in churn and uninstalls Here’s What We at Propel Offer: - Lifecycle Marketing Stack setup - Result oriented Lifecycle Marketing solutions - Building a single view of customer - Effective use of Customer Data Platforms (CDPs) Our services are designed to help businesses build and scale their customer experiences to match industry leaders. How We Solve Your Challenges: - Low customer retention : Our strategies help you build stronger, lasting relationships with your customers. - Engagement stagnation: We optimize your approach to keep customers actively involved and satisfied. -Ineffective data utilization: Our expertise in CDPs ensures you make the most of your customer data for meaningful results. With Propel’s tailored solutions, you can turn these challenges into growth opportunities and position yourself as a leader in your industry. Reach out via DM to explore how Propel can help you achieve your growth ambitions and elevate your customer experience to new heights.

Experience

Propel

Co-founder & CEO

Jun 2022Present · 3 yrs 9 mos · San Francisco, California, United States · Hybrid

  • Building AI Co-pilot for Marketing Managers to free them up from technical debt and ideate campaigns that win!
Marketing AutomationCustomer Data PlatformsLifecycle MarketingMarketing TechnologyCustomer Retention

Airtel digital

Senior Growth Product Manager

Mar 2021Jun 2022 · 1 yr 3 mos

  • Retention and Engagement lead for Airtel Digital's entertainment business unit. Growth stack managed:
  • Wynk Music - ~80M MAU, 13M DAU
  • Airtel Xstream - 2M+ monthly subscribers
Churn ManagementCustomer RetentionProduct ManagementRevenue & Profit GrowthGrowth Strategies

Ola (ani technologies pvt. ltd)

2 roles

Sr. Manager Strategy & Corp. Dev | Ola Electric

Promoted

Oct 2019Feb 2021 · 1 yr 4 mos

  • Worked in the office of Group Head of Strategy and Business Development.
  • > Scope of work included Strategy, Investment due diligence, and Strategic Partnerships
  • > Part of the due diligence team for Ola's acquisition of dutch scooter manufacturer Etergo BV, Netherlands.
  • > Lead program manager for post acquisition strategic partnerships and GTM Strategy
Strategic PlanningM&A Due DiligenceStrategic PartnershipsGo-to-Market Strategy

Product Marketing Manager | Ola Money

Apr 2019Dec 2019 · 8 mos

  • > Responsible for segmentation, hypothesis tests, acquisition, and growth of overall conversion funnel
  • > Defined and oversaw the implementation of product instrumentation, worked closely with data engineering and dev-ops teams
  • > Created new properties and internal tools to cross-sell, up-sell and promote new categories on Olacabs platform, maintaining ~35% increase in traffic MoM and enabling customised communication for segmented audience
  • > Set up branch.io, Clevertap, enabling marketing automation and channel-wise traffic reporting
Product MarketingProduct AnalyticsMarketing TechnologyProduct Lifecycle ManagementCross-Selling

Xiaomi technology

2 roles

Product Marketing, Smartphones

Aug 2018Apr 2019 · 8 mos

  • Category marketing manager for $300+ smartphone product lines. One of the youngest employees to be promoted to categories team.
  • Learnings:
  • Multi channel marketing, strategic partnerships, strategic & tactical campaigns, cross sell, up sell, incentive schemes, offline sales, omni channel demand push.
  • Impact:
  • Gained 22.4% market share in $300+ smartphone market in India within 2 quarters supported by new product launches

Retail Expansion & Demand Planning

Sep 2017Aug 2018 · 11 mos

  • Responsible for planning and execution of launches, campaigns, yearly properties, and end to end demand generation activities for "Mi Home" stores , Xiaomi's Global experience store business unit, in India.
  • Learnings:
  • Business Planning, Business Expansion, Offline Channel Strategy, Distribution, Market Entry Strategy, Market Research, Catchment mapping, ATL & BTL Marketing, Product launches, Market Storming
  • Impact:
  • Scaled the BU to 15 cities, 54 stores, 100k phones/month with $20M Revenue/month.
  • Highest Revenue/Rent ratio in the Indian retail space, successfully operational across top 12 smartphone markets.
  • India's first digital promotions strategy for retail stores, store launches, location tags, strategy was followed by other electronics retail giants such as Croma, R Digital, and Sony World.

Blaffer

Co Founder & Product Lead

Jun 2015Aug 2017 · 2 yrs 2 mos · Tamil Nadu, India

  • First "Taxpaying" entrepreneurial venture.
  • Learnings:
  • Customer Acquisition, Cashflows, P&L, Product Management, Business Models
  • Impact:
  • Connected 8000+ tourists from 27 countries to ~ 120 activity providers across 3 Cities

Iitm tv

Founder

Jul 2014Jul 2016 · 2 yrs · Tamil Nadu, India

  • Learnt the importance of a story, the basics of team management, and the value of institutionalisation ; 1M+ views, 25k+ Subscribers; IITM TV has evolved into India's largest student lead YouTube Channel.

Reliance capital

Summer Intern

May 2013Jul 2013 · 2 mos · Mumbai, Maharashtra, India

  • Learnt the basics of sales & strategy in humid summer heat and heavy early monsoons of Mumbai ; Sold stocks, mutual funds, and ULIPs

Education

Indian Institute of Technology, Madras

[B.Tech + M.Tech] Dual Degree — Engineering Design(Automotive Engineering)

Harvard Business School Online

CORe

NDPS Indore

High School Graduate — Primary and High school education

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