Dec 2022 – Apr 2025 · 2 yrs 4 mos

• Full P&L ownership with direct accountability for annual plan, revenue growth, margins & execution.
• Doubled profit for the performance marketing and ad monetization business within an year
• Drove ~$120M in annual partner revenue; made AdTech the third largest line item in CRED's P&L
• Managed strategic partnerships across BFSI, E‑commerce, Gaming, D2C, and Travel
• Launched new monetization verticals - Credit Cards (sourcing for banks) & Gift Vouchers
• Built new inventories for Top of the Funnel Ads; scaled to ~20% of total revenue in an year
• Defined the Travel × Fintech × Credit Card playbook for CRED the partner selection process.
• Launched high‑engagement IPs (Only Fridays, Coin Rush) to make CRED Coins, valuable again.
• Championed personalization and targeting, grew supply to back it and increased margin by 18%
• Earlier: Set up Supply for CRED Travel - Escapes onboarding 600+ premium, curated experiences.

Aug 2021 – Dec 2022 · 1 yr 4 mos

• Owned the strategy and execution for private brands across General Merchandize and Electronics
• Top brands: HomeGlow (Home & Kitchen) & Efferv (Audio & Power) crossed ₹ 25 Cr ARR & 20k+ retailers
• Built the biz model, value proposition, positioning, manufacturing partnerships and teams
• Inculcated a team of 20 specialists into the startup ownership culture
• Developed and monetized service, quality, sourcing, marketing, and feedback capabilities
• Gatekeeper of buyer experience - PBs were 4+ rated and added 9% to the EBITDA

Nov 2019 – Aug 2021 · 1 yr 9 mos

• Led a 30-member supply team across Brand Play and Market Place; biggest categories - Audio and IT
• Other categories included Power, Memory, Tempered Glass, Case Covers and Consumer Electronics
• Earlier - Led a 150-member team to scale IT category to ₹ 50 Cr. a month; WOD of 30k retailers
• Set up a central team for sourcing, onboarding, training and account management of 150 sellers
• Led long term projects of National Distribution partnerships and evaluated M&A opportunities
• Implemented structural tech initiatives for improving customer experience - product ID catalog construct, ABS based cart discounting, buyer profiling based selection visibility & returns; stock allocation capability; enabled pilots of seller tiering, QC @ Pick up, non-GST buyer reach, etc.

Nov 2019 – Oct 2020 · 11 mos

• Built biz.udaan.com and led a 25‑member team; scaled Office Supplies to ~₹10 Cr/month

Jan 2019 – Oct 2019 · 9 mos

• Led TIGER (Total Intelligence Gathering for Enhanced Revenue) across Nordics/ Germany/ UK/ Ind/ Japan
• Made data driven solutions to map look alike customers and improve sales pitch and conversion.
• Worked with Data Science, Engineering and Visual Design teams to bring legacy data silos into a 360-degree customer view.

Feb 2017 – Jan 2019 · 1 yr 11 mos

• Owned the $200 Mil SMB P&L catering to India, Bangladesh, Sri Lanka, Nepal & Bhutan
• Led product roadmaps for Lenovo PCs, quarterly business cases, 4P strategy & planning across GTMs
• Aced forecasting, inventory management, aging liquidation, training, marketing & NPD
• Worked with WW OEMs and alliance partners (Microsoft, Intel, AMD, etc.) to bring in synergies and $
• Instilled data orientation in the BU for trends analysis & end customer insights (when AI wasn't there)
• Took SMB Market Share from 14.4% to 19.3% while traversing the GST regime implementation (IDC data)
• Awarded the Global President’s Club Award for outstanding performance in Sales and Marketing
• Achievements included - YoY Pre Tax Income growth by 87%, ThinkPad Mix growth by 10.7%,
• Forecast Accuracy by 26% & <0.2% E&O Provisioning

Jun 2016 – Feb 2017 · 8 mos

• Handled quarterly business of $1.5 Million for East 1 as a region; covering 9 states with a team of 3 ASMs
• Portfolio comprised of Commercial Laptops, Desktops, Workstations, Servers and Tablets
• Awarded the Individual Excellence Award for driving 2000+ units consistently for 4 quarters

May 2015 – Jun 2016 · 1 yr 1 mo

• Improved territory from #47 in May’15 to being ranked at #1 for Q4 (JFM) 15-16 and Q1 (AMJ) 2016-17
• Awarded the Individual Excellence Award twice for growing quarterly business from $200k to $900k
• Increased channel capacity, confidence & linearity in business; increased market share from 3.5% to 12%
• Set up processes of sales & stock forecasting, market coverage and manpower management

Jun 2014 – May 2015 · 11 mos

• Handled the Consumer business of $400k for Managed Retail in Multi Brand & Exclusive Stores
• Territory ranked as #3 in India by Q4 FY ‘15- ‘16, an improvement of 16 places in 7 months
• Enabled the promoters through training and reporting, increasing premium mix from 21% to 32%
• Earlier: Management Trainee, Product Management Team, Jun ‘14 - Sep ‘14
• Mapped competition 4Ps launched a partner program; increased premium mix from 18% to 26%

Jul 2013 – Jun 2014 · 11 mos

• Founding charter member and an elected President of the corporate college club.

Apr 2013 – Jun 2013 · 2 mos · Johannesburg, South Africa · On-site

• Project Title: Designing and executing the go-to-market Strategy for Godrej Darling South Africa
• Designed and implemented a "Salon First" GTM Strategy which focused on making the stylists advocate the brand & increase throughput at salon level with a Loyalty program. The pilot of the Salon First Strategy was appreciated and helped in laying down a path for Darling to succeed in the multi-competitor hair extensions market of South Africa. Received the Pre Placement Interview from Godrej Consumer Products Ltd. as recognition.