Nov 2022 – Sep 2025 · 2 yrs 10 mos · Spoleto, Umbria, Italia

• Brand management and development: planning and implementing marketing strategies to enhance brand awareness and positioning in both national and international markets.
• Trade marketing: Creation and execution of promotional activities and sales support tools (e.g., POP materials, in-store marketing initiatives, promotional events).
• Market analysis and performance monitoring: Use of data and analytical tools to evaluate sell out sales performance, monitor competitors, and identify new growth opportunities.
• Event management: Management of PR events and trade fairs to strengthen brand presence and establish key industry connections.
• SAP management: Overseeing operational processes within SAP to ensure seamless integration with marketing and sales activities.
• Artwork supervision: Coordination and approval of packaging and marketing artwork to align with brand identity and quality standards.
• Innovation projects: Involvement in the development and launch of innovative projects to drive differentiation and align with market trends.
• Collaboration management: Work in synergy with internal teams, external partners, and distributors to ensure alignment of marketing and sales goals.
• Corporate initiatives: Actively contribute to communicating corporate efforts and developing strategies that promote corporate values related to quality and environmental care.
• Coordination creative agencies: Partner with external creative agencies to design and execute multichannel campaigns, including digital marketing and influencer initiatives, tailored to specific market segments and sales objectives.

Jan 2022 – Nov 2022 · 10 mos · Perugia, Umbria, Italia

• Managed the strategic and operational execution of two innovative territorial marketing projects:
• Makin'Art Marche: Aimed at bridging tradition and innovation by enabling the customization of local artisan products using regional works of art.
• Mecenate Slow Shop: Designed to promote sustainable commerce by connecting local businesses and celebrating the region's artistic and industrial heritage.
• Developed project roadmaps, defined goals, and ensured alignment with stakeholders and community objectives.
• Oversaw the creation and execution of digital marketing strategies, including content development, social media campaigns, and SEO initiatives, to maximize reach and engagement.
• Led the design and deployment of web platforms and marketing materials, ensuring a cohesive brand experience and high-quality deliverables.
• Fostered collaboration between artists, entrepreneurs, and local organizations to enhance the cultural and economic value of the projects.
• Analyzed project performance and outcomes to refine strategies, ensuring timely and impactful delivery.

Sep 2021 – Jan 2022 · 4 mos · Perugia, Umbria, Italia

• Assisted the project manager in the development and implementation of the Makin'Art Marche territorial marketing project.
• Contributed to the creation of a strategic framework to promote local artistic and industrial heritage by integrating traditional art into customizable artisan products.
• Supported the design and execution of digital marketing strategies to enhance project visibility and engagement.
• Collaborated on web design initiatives to create a user-friendly and visually impactful online platform.

Oct 2021 – Nov 2022 · 1 yr 1 mo · Vicenza, Veneto, Italia

• By blending creativity, strategy, and passion, Wannabi supports brands in building a meaningful connection with their audience, leveraging their heritage to stand out in a dynamic digital landscape.
• Brand Identity Development: Lead projects to analyze and shape unique brand identities, drawing from a deep understanding of each client’s online and offline roots.
• Territorial Promotion: Highlight and promote the distinctive products and cultural traits of our region through compelling storytelling and innovative marketing solutions.
• Creative Production: Oversee the execution of high-quality shooting campaigns, website development, and social media content creation to elevate brand visibility and engagement.
• Comprehensive Support: Collaborate closely with clients to identify their strengths and help them become thriving digital professionals by creating, strengthening, and relaunching their brand presence.
• Strategic Planning: Direct the studio's creative and operational vision, ensuring all projects align with our mission to empower brands through authentic storytelling and impactful visuals.

Mar 2021 – May 2021 · 2 mos · Perugia, Umbria, Italia

• The DRESS Project aimed to equip shop assistants with the necessary skills and expertise to thrive in the rapidly evolving retail industry, ensuring that VET systems across Europe remain aligned with market demands.
• Project Coordination: Assisted in the management and coordination of the European KA220-VET - Cooperation partnerships in vocational education and training project.
• Training Module Development: Collaborated with partners to design and develop joint training modules for shop assistants in the clothing sector, ensuring that the content aligned with industry needs and modern retail practices.
• Stakeholder Engagement: Worked with a diverse set of international partners, including VET providers, industry experts, and stakeholders, to ensure the training modules met the requirements of both the retail sector and vocational education institutions.
• Monitoring & Reporting: Supported the ongoing monitoring of project activities, ensuring milestones and deliverables were met within deadlines, and assisted in the preparation of reports for stakeholders and the European Commission.
• Quality Assurance: Contributed to the quality assurance process, ensuring the modules were relevant, up-to-date, and met the standards of vocational training institutions across Europe.
• Cross-Cultural Collaboration: Engaged with international teams to adapt and tailor training content for different national contexts, focusing on the specific needs of the retail sector in various European countries.

Nov 2020 – Nov 2022 · 2 yrs

• By blending digital innovation with live engagement, Codex39 serves as a bridge for fostering meaningful and sustainable relationships between communities across Europe.
• Strategic Leadership: Directed the creation and implementation of Gemellaggi 3.0, a project launched in February 2020 to foster socio-economic and cultural bridges between twin cities, starting with Perugia (IT) and Pérouges (FR).
• Digital Tools and Community Engagement: Utilized innovative digital tools to enable knowledge exchange, strengthen connections, and drive cultural and commercial collaboration between communities.
• Project Management: Coordinated multidisciplinary teams to design, plan, and execute initiatives that invigorate cultural and commercial ties between Italian and European twin cities.
• Network Building: Established strong partnerships with local organizations, municipalities, and international stakeholders to ensure the success of cross-cultural projects.
• Event Organization: Promoted live community engagement through events and interactive initiatives that strengthened connections and showcased the value of twin-city relationships.
• Cultural Promotion: Designed strategies to highlight and preserve the unique identities of each city while creating opportunities for shared growth and development.

Mar 2020 – Aug 2020 · 5 mos · Lione, Alvernia-Rodano-Alpi, Francia

• Through this traineeship, I gained valuable experience in international trade, event management, digital marketing, and promoting Italy's cultural and gastronomic heritage.
• Business Development: Assisted in identifying and developing new business opportunities in the international market, focusing on the promotion of Italian products and services in France and other international markets.
• Public Relations & Brand Promotion: Supported the promotion of the Italian Taste project, a campaign aimed at enhancing the visibility and appeal of Italian food and wine products, fostering relationships with local businesses, distributors, and stakeholders.
• Event Organization: Contributed to the organization of institutional events, food and wine exhibitions, and promotional activities that showcased Italian excellence in food, wine, and culture.
• Digital Marketing: Assisted in the creation and management of digital marketing campaigns, leveraging social media and other online platforms to promote Italian brands and products to a broader audience.
• Market Research: Conducted market research to support business development strategies, gathering insights into consumer preferences and trends to help Italian companies enter or expand in international markets.
• Networking: Facilitated networking opportunities for Italian companies by connecting them with local and international partners, distributors, and potential clients.

Mar 2019 – Jun 2019 · 3 mos · Perugia, Umbria, Italia

• Through this internship, I gained valuable experience in project management, marketing strategy, and content creation, while contributing to initiatives that promote local culture and tourism.
• Support for Marketing Projects: Assisted in the planning and execution of advertising and territorial marketing projects, including Roccability and Universo Assisi, aimed at promoting regional culture and tourism.
• Content Development: Developed editorial content for various marketing campaigns, focusing on storytelling and messaging that highlighted the unique aspects of the promoted territories.
• Project Coordination: Collaborated with cross-functional teams to ensure smooth project delivery, meeting deadlines and coordinating with external stakeholders and partners.
• Marketing Strategy: Supported the development of marketing strategies to engage target audiences and increase visibility for the Roccability and Universo Assisi initiatives.
• Research & Analysis: Conducted research on local trends, target demographics, and competitors to inform project decisions and improve marketing strategies.
• Social Media and Digital Content: Assisted in creating and managing social media campaigns to enhance online presence and audience engagement for the projects.