Sesh Iyer

Digital Marketing Specialist

Mumbai, Maharashtra, India5 yrs 2 mos experience

Key Highlights

Achieved 18% increase in LTV at Shoppers Stop.
Drove 20% MAU growth for Tata Neu.
Improved CVR by 45 bps at Amazon.

Stackforce AI infers this person is a MarTech specialist with a strong focus on customer retention and lifecycle marketing.

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Skills

Core Skills

Customer RetentionCrm StrategyLifecycle MarketingCampaign AnalyticsCustomer Segmentation StrategySite Merchandising

Other Skills

Loyalty ProgramsLoyalty MarketingMarketing OperationsPush notificationsEmail marketing & automationWhatsApp marketingIn-app messagingSMS marketingCommunicationEmail marketingSocial media marketingRetention marketingMarketing Communications PlanningAnalytical SkillsCohort Analysis

About

I specialize in the Science of Retention, leveraging data-driven CRM and Product Marketing to scale Customer Lifetime Value (LTV). With 5+ years of experience at Amazon, Tata Neu, and Shoppers Stop, I bridge the gap between product features and long-term user habits. Scaled Shoppers Stop’s "First Citizen" program, driving a 18% increase in LTV and a 12% reduction in churn via automated lifecycle loops. Orchestrated GTM strategies for Tata Neu, delivering 20% MAU growth and a 15% lift in cross-sell conversion. Optimized Amazon storefronts, improving CVR by 45 bps through high-traffic merchandising frameworks.

Experience

Shoppers stop

Deputy Manager - Loyalty Marketing

Nov 2025 – Present · 4 mos · Mumbai, Maharashtra, India · On-site

Driving CRM planning and execution for targeted customer segments, with a focus on repeat rate and bill value for Homestop, Ecom & stores
Using customer cohorts and behavioural segments to decide offer depth, communication frequency, and campaign prioritisation
Analysing CRM metrics such as delivery, open rate, redemption, repeat behaviour, and efficiency of offers
Contributing to discussions on offer strategy and loyalty effectiveness, balancing conversion impact with cost efficiency

Loyalty ProgramsLoyalty MarketingCustomer RetentionCRM Strategy

Tata digital

Associate Manager - Marketing

Jul 2023 – Nov 2025 · 2 yrs 4 mos · Mumbai · On-site

Designed and launched multi-channel lifecycle campaigns (Push, Email, WhatsApp, In-app, sms) using MoEngage, targeting cohorts by purchase behavior, funnel drop-offs, and LTV segments.
Owned onboarding, reactivation, and sale-driven journeys which boosted CTR by 50%, reactivation by 30%, and improved DAU-to-MAU ratio across key categories.
Ran A/B tests on subject lines, creatives, and CTA formats; optimized send-time strategy to lift engagement across cohorts by 20–40%. Drove cross-functional projects to improve campaign cadence, targeting precision, and lifecycle coverage; led post-campaign analysis to inform future marketing roadmap.
Managed merchandising and operational accuracy across digital storefronts with 100% SLA adherence during sale events.

Customer Segmentation StrategyMarketing OperationsLifecycle MarketingCampaign Analytics

Amazon

Associate Site Merchandiser (Marketing & CRM)

Jan 2021 – Jul 2023 · 2 yrs 6 mos · Bengaluru, Karnataka, India

Spearheaded merchandising and CRM content for Headphones & Cameras, generating 1M+ daily homepage/category impressions and 23% MoM engagement growth.
Developed a 360° content calendar including push notifications, email, and social to support major launches (e.g., Prime Day, Music Fest), optimizing CTR from 3% to 5%.
Drove GTM execution for product and feature launches through campaign planning, targeting segmentation, and creative briefing; collaborated closely with UX and analytics teams for personalized messaging.
Conducted real-time performance analysis, optimizing channel effectiveness using insights from Adobe Analytics and customer behavior dashboards.

Customer Segmentation StrategyCommunicationSite MerchandisingCRM Strategy