Samantha Rose — CEO

I’m a multi-time founder and investor in the consumer and commerce enablement space. I’m super passionate about design, tech, manufacturing, brands, and the people building our world. After bootstrapping and exiting my first startup (gir.co), I’ve built and supported several companies that reflect different approaches to the same core problem: how can I help other brands grow? At Endless Commerce, we’re building a commerceOS for growing brands that need to graduate from spreadsheets to a more unified team operating system. It’s built on the lessons, insights, and tech stack I built while scaling 8-figure omnichannel brands of my own. At Hologram Capital, we invest in emerging consumer tech and brands that need additional capital—both financial and human—to reach exit velocity. We excel in special situations and turnarounds, where we can use our operating experience to drive change and create value. I serve as an investor and Board Member at Rooted, a leading direct-to-consumer plant lifestyle brand, and at Mvnifest, a full-stack design agency, contract manufacturer, and logistics/3PL partner for growth-stage brands. I also host the Commerce is Chaos podcast, where I explore brand building, investing, and growth with a new guest each week. If you’re a builder, maker, or investor in the space, I’d love to talk to you.

Stackforce AI infers this person is a leader in consumer tech and commerce enablement.

Location: Los Angeles, California, United States

Experience: 21 yrs