Wahaj Ahmed

Co-Founder

United Arab Emirates9 yrs 8 mos experience
Highly Stable

Key Highlights

  • Scaled operations to $220M GMV in e-commerce.
  • Secured over $50M in funding for startups.
  • Grew Careem's Karachi market revenue by 150%.
Stackforce AI infers this person is a B2B and B2C growth strategist with extensive experience in e-commerce and fintech.

Contact

Skills

Core Skills

Market ExpansionBusiness DevelopmentFinancial StrategyGrowth ManagementOperational EfficiencyConsultingOperational StrategyOperations ManagementStrategic GrowthGrowth HackingMarketingMarketing ManagementE-commerceBusiness IntelligenceFinancial Analysis

Other Skills

Distribution Network DevelopmentMarket Entry StrategyPartnership ManagementFundraisingFinancial PlanningStrategic ManagementE-commerce StrategySupply Chain ManagementTeam LeadershipProject ManagementData AnalysisCost ReductionTeam DevelopmentProcess OptimizationMarketing Strategy

About

I’ve spent my career building companies that turn ideas into impact. And now, I’m building one that connects two of the fastest-growing regions in the world: Korea and the Middle East. At Sprint, I help Korea’s best consumer brands enter the Middle Eastern market. We bring in beauty products, baby care, and snacks across different models: 1. Direct distribution for established lines 2. Targeted online launches when new SKUs need validation We’ve built the full setup across the region – warehouses, distribution networks, and local entities – so partners don’t have to worry about logistics, paperwork, or legal hurdles. Before founding Sprint, I spent a decade learning how to build and scale from the ground up. • At Careem (one of MENA’s largest tech startups, now part of Uber), I became a GM at 25, leading city operations and growing business 10x in 8 months • At McKinsey, I helped CEOs move from PowerPoint to progress – turning plans into real growth across industries • At Retailo, a B2B e-commerce platform I co-founded, we raised $50M+ to digitize trade across MENAP I’ve spent my career making growth simple. By fixing systems, automating what slows teams down, and designing processes that run smoothly, I help companies grow without the firefighting. Outside of work, I’m a lifelong gamer… and I genuinely believe gaming shaped how I build companies. It taught me to see every setback as data… a mindset that builds resilience, pattern-recognition, and systems thinking. At my core, I’m driven by one idea: creating impact through opportunity. When people earn better, they live better… and entire economies rise with them. Retail, with its scale and reach, is where this change multiplies fastest – a single improved store can uplift dozens of lives. That’s the kind of impact I want to keep building, one market at a time.

Experience

9 yrs 8 mos
Total Experience
2 yrs 4 mos
Average Tenure
3 mos
Current Experience

Open (yc w24)

Founding GTM partner

Feb 2026Present · 3 mos · Remote

  • Founding GTM Partner at Open building the growth function for one of the fastest scaling AI customer support communication engines in the world.
  • Focused on scaling enterprise customers across US, Europe and the GCC

Sprint

Co-Founder & Director

Oct 2024Present · 1 yr 7 mos · Abu Dhabi Emirate, United Arab Emirates

  • Built a $3M distribution network for Korean beauty brands across key GCC markets
  • Secured GCC distribution rights for top Korean FMCG brands including Lotte (Choco Pie, Pepero) and Samyang (Buldak Noodles) - both global leaders with $10B+ in combined brand value
  • Scaled two GCC-focused online brands to $100K+ in annual sales through targeted launches and local partnerships
Distribution Network DevelopmentMarket Entry StrategyPartnership ManagementMarket ExpansionBusiness Development

Retailo technologies

2 roles

CFO

Jan 2023Jun 2024 · 1 yr 5 mos · Riyadh, Saudi Arabia · Hybrid

  • Led fundraising, securing $50M+ in equity from top Middle Eastern and global VCs
  • Closed a $14M venture debt facility to support Retailo’s working capital and operational expansion
  • Directed strategy and financial planning, managed quarterly board meetings, and oversaw $15M+ annual capital allocation toward key growth milestones
  • Led the acquisition of DxBuy (UAE) and managed its full integration with Retailo’s operations
FundraisingFinancial PlanningStrategic ManagementFinancial StrategyGrowth Management

Co-Founder, Chief Revenue Officer & Chief Human Resource Officer

Jul 2020Jan 2023 · 2 yrs 6 mos · Riyadh, Saudi Arabia · Hybrid

  • Co-founded Retailo, a B2B e-commerce platform serving grocery retailers across the MENAP region
  • Scaled operations to 220M USD GMV, onboarding 10,000+ retailers in 5 KSA cities
  • Built regional supply and logistics networks across KSA, UAE, and Pakistan, delivering 100K+ monthly orders
  • Launched a digital finance product for SMEs with an NBFI, growing a $2M+ USD loan book (NPL <0.5%)
  • Developed a machine-learning pricing engine and a vehicle routing algorithm to improve margin and efficiency
  • Designed Retailo’s organization structure from the ground up; recruited and led a team of 70+ people including engineers, product managers, and designers
  • Maintained a company-wide NPS of 50+ while managing over 1,500 employees
E-commerce StrategySupply Chain ManagementTeam LeadershipBusiness DevelopmentOperational Efficiency

Mckinsey & company

Associate

Jul 2017Jun 2020 · 2 yrs 11 mos

  • Designed the system blueprint for a national real-time payments platform handling 1B+ transactions annually
  • Managed the vendor-selection process for a central bank’s $25M tech implementation, following World Bank procurement standards
  • Raised $20M in equity for a mid-sized apparel retailer, building the investor pitchbook and data room
  • Cut $25M (25%) in costs for a fashion retailer by streamlining capital investments and procurement
  • Built a five-year growth model at a retail bank to track expansion performance
  • Improved consumer-lending sales by 25% at a retail bank through a branch-transformation program focused on sales effectiveness
  • Launched a leadership-development program for the senior team at a leading conglomerate
  • Increased EBITDA by 5% at a $300M fashion retailer through operational efficiency and cost control
  • Outlined a profit-doubling strategy for an upstream gas company via horizontal expansion planning
  • Supported the redesign of McKinsey’s KNOW portal, contributing UX inputs (card sorting, tree testing, prototype reviews)
Project ManagementData AnalysisCost ReductionConsultingOperational Strategy

Careem

2 roles

Assistant General Manager

Promoted

Sep 2016Jul 2017 · 10 mos

  • Managed overall growth for Karachi, one of Careem’s largest markets, with annual revenue exceeding $100M
  • Grew city revenues and transactions by 150% in just 5 months
  • Digitized the captain onboarding process, scaling monthly capacity from 150 to over 3,000 captains
  • Led a team of 80+, building leadership depth through structured talent development and succession planning
  • Supported strategic decisions driving Careem’s country-wide growth and expansion
Growth ManagementTeam DevelopmentProcess OptimizationOperations ManagementStrategic Growth

Growth Hacker

May 2016Aug 2016 · 3 mos

  • Scaled growth in multiple cities through continuous testing, data-backed hypotheses, and rapid operational improvements
  • Worked closely with GMs across key cities to accelerate expansion and market penetration through high-impact strategies
  • Partnered with product and marketing teams to test and refine initiatives that boosted user activation and retention
  • Optimized loyalty and virality loops, unlocking sustained user growth
  • Drove major increases in user acquisition, retention, and referrals through data-driven experimentation and smarter spending
Data AnalysisMarketing StrategyUser GrowthGrowth HackingMarketing

Rocket internet ag - daraz.pk

2 roles

Entrepreneur in Residence → Regional Channel Marketing Manager

Promoted

Sep 2015May 2016 · 8 mos · Karachi

  • Cut digital cost per conversion by 60% through revamped marketing campaigns and smarter lead-processing systems
  • Boosted one-month user retention by 40% by launching a full user-lifecycle management program
  • Optimized ad spend across GDN, SEM, and social channels, improving ROI and conversion rates across Daraz’s Asian markets
  • Automated key analytics and reporting workflows, eliminating manual bottlenecks and freeing teams for higher-impact work
  • Led marketing P&L and brand-growth initiatives across multiple countries, driving market-share gains and regional expansion
Digital MarketingAnalyticsLead ManagementMarketing ManagementE-commerce

Business Intelligence / Online Marketing Manager

Nov 2014Sep 2015 · 10 mos · Karachi

  • Delivered data-driven insights by analyzing 200K+ SKUs and 11K+ sellers weekly, guiding category and pricing decisions
  • Built dashboards and automation tools in Tableau and Excel to speed decision-making and reduce manual reporting time
  • Managed Kaymu Pakistan’s social media campaigns, coordinating with Paris HQ and local teams to improve engagement and efficiency
Data AnalysisSocial Media ManagementReportingBusiness IntelligenceMarketing

Bidnessetc.com

Financial Analyst

Sep 2014Oct 2014 · 1 mo · Karachi, Pakistan

  • Produced sell-side equity research on U.S. Consumer Discretionary and Tech companies
  • Performed detailed financial valuation using the Bloomberg Professional platform
Financial AnalysisValuationResearch

Pakistan state oil company (pso)

Supply Chain / HR Intern

Dec 2013Jan 2014 · 1 mo

  • Responsible for designing and executing a workshop on leadership
  • Assisted in designing an Excel-based tool to improve logistics planning
Workshop DesignLogistics Planning

Deloitte

Audit Intern

Jul 2013Aug 2013 · 1 mo

  • Conducted audit of Bank of Tokyo Mitsubishi (BTMU), in which I performed audit procedures, tests of controls, and variance analysis on various heads of financial statements
Audit ProceduresVariance Analysis

Education

Lahore University of Management Sciences

Bachelor of Science (BSc)

Jan 2010Jan 2014

St. Patricks High School Karachi

A-Levels

Jan 2008Jan 2010

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