Nov 2022 – Present · 3 yrs 6 mos · Ahmedabad, Gujarat, India

• (A Carlyle Investment)
• Strategic Planning & Operations
• Scaled brand marketing by embedding agile models, governance, and data-led SOPs—boosting GTM velocity, cross-functional alignment & sustainable growth. Built a performance-driven A&P framework across ATL, BTL, Digital & CRM, linking spend to outcomes with real-time dashboards. Directed research & intelligence to segment B2C/B2B cohorts (consumers, architects, designers, contractors, influencers), converting insights into targeted propositions, channel programs & precision media. Orchestrated insight-led GTM plans elevating TOMA, brand consideration & growth KPIs.
• Brand Positioning & Communication
• Launched Varmora’s first integrated 360° campaign, positioning it as a leading home décor brand. Led the India launch of Integrated Stone Technology (Asia’s first, with SACMI Imola), driving category creation via premium positioning & robust GTM. Deployed data-driven multimedia strategy based on audience media habits & affinities.
• CRM & Channel Marketing
• Introduced CRM-led loyalty programs for influencers & partners, strengthening advocacy & growth. Designed architect/dealer meets, applicator programs & retail branding. Expanded retail footprint to 275+ EBOs & 3,000+ MBOs in 24 months.
• Digital & Tech
• Revamped digital ecosystem & social presence. Launched Varmora Hybrid App with product portfolio, gamified demos & CRM tools. Drove SFA, HRMS & process automation. Deployed digital influencer collaborations with architects & designers.
• Corporate Comms, IPO & Investor Relations
• Partnered with investors, finance & advisors on IPO readiness. Crafted corporate comms—leadership profiling, media positioning & PR to build credibility. Enhanced transparency & positioned leadership as industry voices.

Sep 2019 – Dec 2022 · 3 yrs 3 mos · Mumbai, Maharashtra, India

Apr 2017 – Nov 2022 · 5 yrs 7 mos

• Marketing & Brand Communication
• Developed and executed integrated communication strategies (ATL, BTL, Digital & PR) to strengthen brand imagery and awareness for Bajaj, Morphy Richards & Nirlep. Partnered with top management and product teams to craft annual marketing communication plans aligned with business objectives. Built strong partnerships with advertising, PR, digital & media agencies to deliver campaigns within budget and timelines, while driving accountability through KPIs & SLAs. Updated and enforced Group Brand Guidelines across SBUs in collaboration with Compliance to ensure consistent brand expression. Commissioned market research and consumer insight studies (U&A, brand health/equity, pre- and post-campaign evaluations) to inform strategies and measure impact.
• Digital & E-commerce
• Designed and implemented digital strategies to enhance brand reach via paid/organic campaigns (Google, Meta, LinkedIn), SEO, marketplaces, affiliates, and email marketing. Leveraged analytics tools to track customer journeys and experiences across touchpoints. Developed content-driven strategies—DIY tutorials, support videos, blogs, influencer collaborations & guest posts—to boost brand likability and relevance. Led design and content strategies for websites and e-commerce platforms. Built robust Online Reputation Management (ORM) practices, creating brand conversations beyond complaint resolution.
• Corporate Communication
• Strengthened corporate reputation by building relationships with senior media leaders and driving interventions aligned with brand and corporate goals. Positioned leadership through targeted profiling and speaking opportunities across top industry forums and events, enhancing corporate visibility and thought leadership.

Dec 2012 – Mar 2017 · 4 yrs 3 mos

Nov 2006 – Nov 2012 · 6 yrs · Mumbai Metropolitan Region

• Client Servicing and Key Account Management

Nov 2002 – Oct 2006 · 3 yrs 11 mos

• Client Servicing and New Business Development