Smruti Mishra

Business Development Executive

Mumbai, Maharashtra, India18 yrs experience

Key Highlights

  • 17+ years in enterprise SaaS and AI/ML sales
  • Expert in building predictable sales pipelines
  • Strong C-suite relationship management
Stackforce AI infers this person is a SaaS sales expert with a strong focus on enterprise solutions and GTM strategies.

Contact

Skills

Core Skills

Sales DevelopmentGtm StrategyAccount ManagementMarketing StrategyLead Generation

Other Skills

Pipeline ManagementTeam LeadershipPresentation SkillsAccount PenetrationLead QualificationCampaignsRelationship BuildingSoft SkillsStrategic PlanningCoachingSales PresentationsSoftware SalesDevelopment StrategySoftware IndustryKey Performance Indicators

About

You should never allow someone to dictate your sales process - Mike Weinberg I am an Enterprise Account Executive with 17+ years of experience in SaaS, cloud analytics, and digital engineering sales. I have built a strong foundation across the full revenue engine—from inside sales and demand generation to leading complex enterprise cycles across BFSI, Manufacturing, Retail, Travel, and technology-led organizations. My career has progressed through roles that strengthened my ability to generate qualified pipeline, engage CXOs, and drive measurable sales outcomes. I moved from building inside-sales processes and CRM discipline to leading ABM initiatives, executing targeted GTM campaigns, and driving new-business development. Over time, I expanded into full-cycle enterprise sales roles, owning quota, managing renewals and expansions, and closing multi-stakeholder digital transformation deals. Today, I combine strong enterprise selling execution with a practical GTM advisory mindset. I support select early and mid-size tech firms in building predictable pipeline engines—strengthening outbound rhythm, refining ICP and value messaging, enabling partner-led GTM motions, and positioning AI/digital solutions for industry-specific needs. My strengths include: • Enterprise prospecting, hunting, and account penetration • Solution selling for SaaS, cloud, AI, analytics, and digital engineering • Strong discovery, qualification (MEDDICC/CHAMP), and value articulation • GTM planning, ICP clarity, pipeline strategy, and deal governance • Partner-led motions with hyperscalers (AWS, Azure, GCP) and GCCs • Inside-sales structure, outbound workflows, and campaign execution • Building and nurturing long-term CXO relationships • Cross-functional collaboration with presales, delivery, marketing, and alliances I bring an execution-first, outcome-driven approach to every role and engagement. My long-term goal is to grow into Sales Leadership, leading high-performing AE teams that combine strong sales discipline with sharp GTM execution. If you’re scaling your GTM motion, building enterprise pipeline, or exploring opportunities in enterprise sales, I’d be glad to connect. 📩 Reach me at sourav.smruti@gmail.com/ph:+91 93233 70183 or connect with me here on LinkedIn. #SalesLeadership #GTMStrategy #EnterpriseSales #RevenueGrowth

Experience

Self-employed

GTM Advisor & Enterprise Sales Consultant

Jan 2025Present · 1 yr 3 mos

  • I support early-stage and mid-size technology companies in building predictable sales and pipeline engines—strengthening outbound motion, improving discovery and qualification, enabling partner-led GTM, and sharpening solution narratives for faster deal velocity.
GTM StrategySales DevelopmentPipeline Management

Infogain

Sales Manager

Jul 2023Dec 2024 · 1 yr 5 mos · Mumbai, Maharashtra, India · Hybrid

  • Drove consistent revenue growth by opening new accounts and expanding existing ones across multiple industry verticals.
  • Built and progressed high-quality opportunities for AI, analytics, cloud, and digital engineering solutions across diverse customer segments.
  • Led full-cycle enterprise sales — discovery, solution scoping, stakeholder alignment, business case creation, proposal management, and deal negotiation/closure.
  • Cultivated trusted C-suite relationships with CIOs, CTOs, and Analytics leaders, enabling long-term account expansion and deeper engagement.
  • Improved GTM and territory execution by collaborating closely with presales, delivery, and marketing teams to enhance qualification, solution positioning, and lead conversion.
  • Strengthened pipeline discipline through structured opportunity management, forecasting, and Salesforce CRM hygiene
Team LeadershipPresentation SkillsAccount PenetrationLead QualificationCampaignsRelationship Building+12

Sas

Account Executive (Analytics & Cloud Solutions)

Feb 2022Jun 2023 · 1 yr 4 mos · Mumbai, Maharashtra, India · Hybrid

  • Drove complex SaaS and cloud analytics sales in competitive enterprise environments, supporting customers’ digital transformation and data modernization initiatives.
  • Managed high-value renewals and expansion cycles across Manufacturing and BFSI accounts, ensuring strong retention, multi-year contracts, and incremental revenue growth.
  • Engaged directly with CXOs and senior stakeholders to align analytics and AI-driven solutions with business priorities, strengthening long-term strategic relationships.
  • Partnered cross-functionally with presales, delivery, and channel partners to expand solution footprint and unlock cross-sell and upsell opportunities.
Customer Relationship Management (CRM)Pipeline ManagementLeadershipTeam LeadershipSoftware as a Service (SaaS)Presentation Skills+29

Paramatrix technologies pvt ltd.

Manager Sales

Jul 2020Feb 2022 · 1 yr 7 mos · Navi Mumbai, Maharashtra, India · Hybrid

  • Drove new client acquisition and outbound business development, expanding the qualified pipeline by 20% YoY across BFSI and enterprise segments.
  • Designed and executed targeted sales campaigns that improved lead-to-opportunity conversion by 25% and accelerated early-stage pipeline movement.
  • Engaged CIOs, CTOs, and IT leadership to position cloud-based analytics, data engineering, and custom application solutions aligned with their digital priorities.
  • Managed mid-market and enterprise accounts, ensuring strong retention, expansion opportunities, and consistent account growth
Pipeline ManagementLeadershipTeam LeadershipAccount PenetrationLead QualificationCampaigns+18

Xpedeon

Sales Manager

Sep 2013May 2020 · 6 yrs 8 mos · Mumbai Area, India · On-site

  • Owned revenue targets for the EPC, Construction, and Real Estate verticals, delivering 20% YoY growth in the mid-market segment through consistent new-business acquisition.
  • Led and coached a team of Inside Sales Representatives, driving consistent 10%+ overachievement on monthly lead-generation and opportunity targets.
  • Executed multi-channel demand-generation campaigns—email, outbound, events, and partner-driven motions—resulting in a 20% improvement in lead-to-opportunity conversion and faster deal cycles.
  • Built and managed a strong, high-value pipeline, contributing to a 30% uplift in revenue through both new logos and strategic account expansion
Customer Relationship Management (CRM)Pipeline ManagementLeadershipTeam LeadershipSoftware as a Service (SaaS)Account Management+20

Clover infotech

Marketing Manager

Aug 2012Aug 2013 · 1 yr · Mumbai Area, India

  • Led account-based marketing programs to identify high-value target accounts and shape Go-To-Market strategies, contributing to a 20% uplift in strategic client engagement and solution adoption.
  • Built and executed integrated branding strategies—internal and external—strengthening market presence, credibility, and differentiation in key industry segments.
  • Designed and delivered a comprehensive marketing roadmap, integrating digital campaigns, events, content, and outbound initiatives to maximize reach and generate qualified interest.
  • Managed and optimized the marketing budget, ensuring efficient resource allocation while driving measurable outcomes across awareness, engagement, and pipeline influence.
LeadershipGo-to-market StrategyCommunicationMarketing StrategyGTM Strategy

Blue star infotech

Assistant Manager Marketing

Jan 2009Aug 2012 · 3 yrs 7 mos · Mumbai Area, India

  • Built and operationalized the Inside Sales function, recruiting, onboarding, and aligning new team members to sales objectives and overall business goals.
  • Led key components of the CRM implementation, developing end-to-end user guidelines to ensure effective adoption, data hygiene, and pipeline visibility.
  • Owned multi-channel marketing campaigns, driving messaging, content development, and brand communication to strengthen market visibility and engagement.
  • Planned and executed event-driven marketing programs, including targeted email campaigns, to support demand generation and improve event ROI.
  • Generated consistent, high-quality leads, building a strong early-stage pipeline and creating brand momentum for the sales organization to leverage.
  • Supported business development initiatives, contributing to over USD 2M in influenced revenue through coordinated inside-sales and marketing efforts.
Pipeline ManagementLeadershipTeam LeadershipAccount PenetrationCampaignsCoaching+10

Patni computer systems

Business Development Executive

Oct 2007Dec 2008 · 1 yr 2 mos

  • Inside sales executive member alligned with the Manufacturing SBU.
  • Generated quality leads which generated revenue of more that 2m USD.
  • Widely appreciated by the team members for high standard of work ethics
Pipeline ManagementAccount PenetrationCommunicationSales DevelopmentLead Generation

Education

INDUS BUSINESS ACADEMY - IBA, BANGALORE

Post Graduate Diploma in Business Management — Information Technology and Finance

Jan 2005Jan 2007

Utkal University

B.Tech — Textile Technology

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