John Barrows

CEO

Boston, Massachusetts, United States23 yrs 9 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 25 years of sales experience with proven results
  • Trained top-performing teams at major tech companies
  • Created impactful sales training programs and workshops
Stackforce AI infers this person is a Sales Training Expert in the SaaS industry with a focus on ethical scaling.

Contact

Skills

Core Skills

Sales TrainingSales Process DevelopmentGo-to-market StrategySales CoachingSales ExecutionConsultative SellingEvent Marketing

Other Skills

Direct SalesSales ProspectingOutside SalesSales & Marketing LeadershipSales ProcessSalesSales ManagementProspecting SkillsNegotiationBusiness CoachingBusiness Advisory ServicesEvent PlanningStrategic NegotiationsSoftware as a Service (SaaS)Professional Services

About

I have been in sales for over 25 years. I have made 400 cold calls a week, led a startup to acquisition, and trained some of the best-performing teams at Salesforce, LinkedIn, Amazon, and Okta. Through JB Sales I teach practical sales execution rooted in real-world experience. My work focuses on performance. I deliver live workshops, on-demand training, and coaching to help reps fill pipeline, close deals, and build buyer trust. I created Filling the Funnel and Driving to Close for reps and managers who want systems that convert. I work with SaaS companies, agencies, and professional services teams that want to scale ethically and efficiently. My podcast Make It Happen Mondays has over 100,000 listeners and brings weekly strategy and tactics for sales pros looking to level up fast. I speak on stage, coach in the trenches, and push for better execution across the board. Topics I cover include outbound frameworks, sales leadership, pipeline velocity, and GTM enablement in an AI-driven environment. I also share openly about mindset, mental health, and managing pressure in this career. I live in Boston but work globally. I am here to raise the bar for sales and help professionals build careers they are proud of. If that mission speaks to you, let's connect.

Experience

Sales community

Advisory Board Member

Jan 2024Present · 2 yrs 3 mos

  • This is not another networking group full of theory and noise. Sales Community is where GTM operators, sales reps, and leaders come together to focus on what works and what to avoid. As an Advisory Board Member, I help keep the conversation grounded in execution, ethical selling, and enablement programs that actually deliver.
  • I bring my perspective as a sales trainer and sales coach to help members simplify the sales process, strengthen their sales skills, and build sales training programs that produce measurable results. We tackle hard topics including buyer trends, pipeline pressure, leadership burnout, and bloated tech stacks. I make sure the discussion always cuts through the noise and leads to actionable strategies that teams can apply immediately.
  • I contribute to events, roundtables, and panels on outbound strategy, coaching cadence, and SaaS sales leadership. My work helps members design impactful sales courses, scale sales training programs, and build coaching systems that improve team performance and confidence.
  • Serving here allows me to give back to a community of high-integrity sales professionals by helping them sharpen their sales skills, master the sales process, and lead their teams with clarity and results.
Direct SalesOutside SalesSales Process DevelopmentBusiness Advisory ServicesSales & Marketing LeadershipSales Training+1

Gtmfund

Limited Partner

Feb 2022Present · 4 yrs 2 mos

  • Most funds just write checks. I roll up my sleeves. As a Limited Partner at GTMfund, I work directly with SaaS founders to help them build go-to-market strategies that actually work. I bring years of experience running sales training programs and building repeatable revenue systems that teams can execute with confidence.
  • I coach founders on designing the right sales training for their teams, creating playbooks, and delivering sales courses that strengthen sales skills across the board. I act as a sales trainer, a sales coach, and a trusted advisor, helping them simplify the sales process, hire effectively, and build the kind of sales training programs and coaching frameworks that scale.
  • At GTMfund, we back companies that care about selling the right way from day one. No hacks. No shortcuts. Just consistent pipeline, strong buyer relationships, and internal clarity. I stay engaged through quarterly syncs, deal flow reviews, and community panels, making sure founders have the sales training courses, systems, and support they need to grow the right way.
  • This role keeps me close to the front lines of how modern SaaS companies scale and gives me a way to give back by helping the next generation of founders build the skills, processes, and programs that actually deliver results.
Sales & Marketing LeadershipDirect SalesOutside SalesBusiness CoachingSales Process DevelopmentGo-to-market Strategy+1

Jb sales

CEO

Mar 2013Present · 13 yrs 1 mo · Greater Boston · Remote

  • I don’t waste time on sales training that never gets used. I help sales teams and individual reps improve where it counts. They develop real sales skills, follow a clear sales process, and close more business. My sales training is blunt, practical, and proven because sales is about results, not fluff.
  • I have worked in the trenches as a sales trainer with teams at companies like LinkedIn and Salesforce, helping them sharpen how they sell. I know what does not work. Scripts, gimmicks, and long-winded pitches. I teach what does. Simple, repeatable steps. Real conversations that move deals forward. Sales skills your team can use right away.
  • The sales training programs I deliver are built around your reality, your buyers, your team, and your pipeline. No gimmicks. No jargon. Just tested strategies that keep deals moving and help people buy from people.
  • If you are looking for a sales trainer who tells it like it is and a sales training program that actually improves how your team sells, let’s connect. I will show you how to build sales skills and a sales process that actually works.
Direct SalesSales ProspectingOutside SalesSales & Marketing LeadershipSales ProcessSales+5

The jack welch management institute

VP of Global Market Development (Consultant)

Jan 2011Mar 2011 · 2 mos

  • I worked directly with Jack and Suzy Welch to help launch the Jack Welch Management Institute MBA program. They brought me in to build the go-to-market plan and enrollment sales strategy from scratch. This was a blank slate. My role was to establish a sales training program, develop the sales process, and coach the admissions team to produce measurable pipeline.
  • I embedded with the internal team as a sales trainer and sales coach. I designed the first sales training courses and created a sales manual that became the backbone of their admissions playbook. We focused on strengthening sales skills, building confidence in the sales process, and testing outbound messaging that connected with ambitious working professionals.
  • I supported event strategy and enterprise partnerships to help move intent-based leads through a higher-consideration education sale. We applied narrative-based selling, buyer mindset frameworks, and credibility sequencing to keep the approach authentic and effective.
  • This project laid the foundation for JWMI’s growth model. Even in a short time, it proved how the right sales training courses, coaching, and process clarity can transform a team. To this day, I still draw on what we built here whenever I think about positioning and persuasion in high-trust verticals like education and leadership development.
Sales Process DevelopmentSales CoachingSales & Marketing LeadershipDirect SalesSales ProspectingSales Training+1

Basho technologies

Director of Sales & Training

Feb 2008Jan 2009 · 11 mos

  • As Director of Sales & Training at Basho Technologies, I delivered enterprise-level sales training programs and brought new business into the firm by helping Fortune 1000 sales teams execute with discipline and earn trust faster. My mandate was clear: scale Basho’s methodology into global organizations and prove its impact where it mattered most.
  • I worked as both a sales trainer and sales coach, embedding with sales teams across technology, pharmaceuticals, and financial services. I led sales training courses designed to strengthen sales skills, simplify the sales process, and build confidence for high-stakes boardroom conversations. We drove measurable improvements in qualification rigor, pipeline forecasting, and buyer engagement by giving teams a clear, actionable playbook.
  • Internally, I developed curriculum and refined our sales training programs based on field feedback and client results. I collaborated with leadership to test outbound strategies, improve coaching cadence, and enhance sales training courses so they reflected what actually resonated with senior buyers.
  • This role proved to me that repeatable success comes from clarity, coaching, and execution — not theory. The frameworks I helped deliver at Basho still drive results today, shaping how I design sales training programs, lead sales courses, and coach teams to outperform expectations in any market.
Direct SalesOutside SalesSales & Marketing LeadershipSales Process DevelopmentSales ProspectingSales Training+1

Thrive networks

Vice President of Sales & Marketing

Nov 2000Feb 2008 · 7 yrs 3 mos

  • I joined Thrive Networks as employee number five and helped grow it from a scrappy startup to an 85-person company that Staples acquired. As Vice President of Sales & Marketing, I owned all revenue. I carried a quota, built the sales team, and developed partner channels while turning our services into a recurring revenue engine.
  • I built sales training programs from scratch to strengthen sales skills and teach reps how to simplify the sales process. I worked hands-on as a sales trainer and sales coach, running sales training courses for new hires and embedding coaching into our daily rhythm. My focus was making sure the team could actually execute — not just talk about it.
  • We grew revenue every year through direct sales, referral programs, and smart vertical plays. I aligned sales and marketing, launched campaigns that worked, and refined our message until it stuck. I made sure delivery always matched our promise and that our sales process stayed tight even as we scaled.
  • Thrive was named one of Boston’s fastest-growing companies and best places to work multiple years in a row. That didn’t happen by accident. We stayed gritty, trained our people right, and kept our edge by listening to customers and outworking the competition.
Direct SalesOutside SalesSales Process DevelopmentSales & Marketing LeadershipSales CoachingSales Training

Xerox

Sales Executive

Aug 1999Nov 2000 · 1 yr 3 mos

  • At Xerox I sold tailored document solutions to state and local government clients. This was a crash course in complex sales cycles, procurement rules, and RFP execution. It was also where I learned how to navigate the politics and processes inside large institutions.
  • My focus was understanding workflows and identifying where print, scanning, and digitization tools could reduce costs and increase efficiency. I had to sell outcomes, not features. I partnered with procurement, IT, and compliance teams to get deals across the line.
  • It taught me patience, planning, and how to manage long sales cycles with multiple decision-makers. It was not glamorous, but it built the foundation for how I handle enterprise sales today. If you can win in government, you can win anywhere.
SalesConsultative SellingDirect SalesOutside SalesSales ProcessSales Execution

Dewalt

Sales/Event Marketing Specialist

May 1998Aug 1999 · 1 yr 3 mos · Greater Boston · On-site

  • I cut my teeth at DeWalt running live demos and driving sales in big-box stores like Home Depot. I built and led the first event marketing team in Boston, making sure customers saw, touched, and bought our products on the spot. It was fast-paced, gritty, and all about showing up ready to win.
  • I designed campaigns that moved market share and trained reps to run demos that actually worked. I wrote quick sales training programs, acted as a sales trainer and sales coach, and ran sales training courses on the floor to sharpen sales skills and tighten the sales process. Every shift was about execution.
  • That hustle got me promoted into the Black & Decker sales team where I managed the third-largest territory in the country. The stakes were higher, and the stage was bigger. I kept the same mindset and continued to build sales training programs, lead sales courses, and coach reps to deliver under pressure.
  • Those early lessons stuck. Hustle. Consistency. Face-to-face execution. Even now, I use what I learned at DeWalt to design sales training programs, lead sales courses, and coach teams that perform when it counts.
Direct SalesOutside SalesEvent MarketingSales ProspectingEvent PlanningSales Execution

Education

University of Maryland

Bachelor of Science — Marketing

Sep 1994Jun 1998

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