Raja T M — Director of Engineering
As a marketing leader at Kissflow, I translate complex business goals into high-impact demand-generation strategies that resonate with enterprise CXOs worldwide. With over a decade of experience in B2B SaaS marketing, I’ve led cross-functional teams to launch campaigns spanning digital, offline, and events, driving brand awareness, pipeline growth, and measurable ROI. Having trained and mentored 200+ marketing professionals, I pride myself on fostering a culture of continuous learning and innovation. From piloting AI-powered SEO initiatives to architecting ABM playbooks for global markets, I focus on leveraging data-driven insights, emerging technologies, and creative storytelling to differentiate Kissflow’s low-code platform in competitive landscapes. My “Power of Simple” ethos ensures that every message cuts through the noise, whether it’s positioning our solution coining vertical-specific GTM narratives that resonate with the target audience. Collaboration is at the heart of my approach: I partner with Sales, Product, and Leadership to align on ICP segmentation, persona development, and media strategies. I thrive on turning insights into impactful experiences. Passionate about mentoring tomorrow’s marketing leaders, I welcome connections from peers, industry analysts, and fellow innovators. If you’re passionate about data-driven growth, low-code innovation, or crafting go-to-market strategies that drive real-world impact, let’s connect!
Stackforce AI infers this person is a SaaS marketing leader with expertise in demand generation and go-to-market strategies.
Location: Chennai, Tamil Nadu, India
Experience: 18 yrs 7 mos
Skills
- Go-to-market Strategy
- Demand Generation
- Growth Marketing
- Digital Marketing
- Business Growth
- Marketing Leadership
- Leadership
- Marketing Strategy
- Event Management
Career Highlights
- Over a decade of B2B SaaS marketing experience.
- Trained and mentored over 200 marketing professionals.
- Expert in data-driven demand generation strategies.
Work Experience
Kissflow
Director Marketing (4 mos)
Associate Marketing Director (2 yrs 9 mos)
Senior Manager - Digital Marketing (1 yr 7 mos)
Dot Com Infoway
VP Marketing (3 yrs 10 mos)
Head of Marketing (2 yrs)
Assistant Manager - Marketing (1 yr 1 mo)
Team Leader - Digital & Mobile Marketing (3 yrs 3 mos)
Senior Excecutive - SEM (1 yr 5 mos)
Global Mobile App Summit & Awards
Head - Registrations (6 yrs 8 mos)
Crewind Communications
Assistant Manager (9 mos)
Coordinator (1 yr 8 mos)
Education
Executive Post Graduate Certificate in Marketing Management (EPGCMM) at Indian Institute of Management, Kozhikode
MBA at Madurai Kamaraj University
Bachelor of Business Administration - BBA at Madurai Kamaraj University
