Chester Ng

CEO

Singapore, Singapore21 yrs 2 mos experience

Most Likely To Switch

Key Highlights

17 years of experience in APAC business leadership.
Proven track record of driving $100M+ revenue.
Expert in user acquisition and strategic partnerships.

Stackforce AI infers this person is a seasoned AdTech executive with extensive experience in sales and market expansion across APAC.

Contact

Skills

Core Skills

SalesGtm StrategyMentoringTeam LeadershipBusiness StrategyManagement

Other Skills

StrategyDigital MarketingAd ExchangesLeadership DevelopmentTeam BuildingDigital TransformationLeadership TrainingCoachingStart-up ConsultingOrganizational DesignGame EnginesSoftware as a Service (SaaS)Strategic PlanningStrategic CommunicationsDigital Media

About

As an APAC business leader with over 17 years of experience in sales, strategy, and regional growth, I’ve built and scaled high-performing teams across Asia Pacific—delivering results that directly impact revenue, market share, and long-term brand equity. From owning full P&L to crafting GTM strategies that unlock growth across SEA, ANZ, and North Asia, I’m passionate about transforming complexity into clarity, and vision into execution. I've worked at the intersection of user acquisition, partnerships, and market expansion—whether launching new business lines, building out sales organizations, or optimizing partner ecosystems. 🔹 Own and operate multi-country P&L 🔹 Deep expertise in user acquisition and GTM across APAC 🔹 Built and led high-performance regional teams 🔹 Drive strategic partnerships that create long-term value 🔹 Operate with a scale mindset: startup grit + enterprise polish Let’s connect if you're scaling across Asia Pacific and looking for a results-driven leader with a proven playbook.

Experience

21 yrs 2 mos

Total Experience

2 yrs 10 mos

Average Tenure

6 yrs 9 mos

Current Experience

Discord

APAC Director (Advertising Solutions)

Sep 2025 – Present · 8 mos · Remote

I lead Discord’s APAC advertising go to market strategy and commercial execution, building the regional revenue engine across gaming and adjacent verticals. I partner with global and cross functional teams to scale a repeatable sales motion and deliver measurable outcomes for advertisers.
Key responsibilities
Own APAC ads revenue, pipeline, and forecast across priority markets
Define market strategy, vertical plans, and account segmentation
Build and lead the APAC team through hiring, onboarding, and coaching
Manage senior relationships with publishers, studios, and agencies
Drive account plans, renewals, expansion, and QBR cadence
Partner with product, measurement, and marketing on roadmap input and GTM launches
Establish operating rhythms for deal execution, performance, and reporting

SalesManagementStrategyTeam LeadershipDigital MarketingGTM Strategy

Mistplay

Senior Director, Head of Asia Pacific

Aug 2023 – Nov 2024 · 1 yr 3 mos · Singapore · On-site

First leadership hire in APAC, brought in to rebuild and restructure the region across China, Korea, and Japan
Optimized the China business to improve performance, operational discipline, and long-term growth
Reorganized Korea’s team structure and workflows to drive higher efficiency, clarity, and commercial output
Built Japan’s first on-the-ground team, establishing a full APAC presence and enabling deeper relationships with local publishers
Developed and executed tailored go-to-market strategies across the region
Conducted market research to identify growth opportunities and emerging trends within APAC gaming ecosystems
Collaborated with product, marketing, and cross-functional stakeholders to support successful launches and localization efforts
Implemented localized marketing campaigns to improve brand visibility and strengthen user acquisition pipelines
Oversaw daily APAC operations with a focus on efficiency, team performance, and operational excellence
Led and mentored high-performing teams, fostering collaboration, innovation, and clear execution standards
Ensured compliance with local regulations and operational best practices

Team LeadershipManagementGTM Strategy

Unity technologies

3 roles

Director, Client Partners (Operate, JAPAC)

Promoted

Sep 2021 – May 2023 · 1 yr 8 mos

Spearheaded the set-up of Unity’s APAC advertising operations and sales team; formulated the company’s strategy for game developers and studios in the region. Facilitated an organisational revamp to support Unity’s hypergrowth. Grew APAC Operate business by 120x over 7 years.
Appointed as APAC's leadership coach. Continue to lead country teams to navigate legal/regulatory roadblocks and win strategic client partnerships.

Team LeadershipAd ExchangesBusiness StrategyLeadership DevelopmentManagementSales

Head of Managed Accounts (Operate, JAPAC)

Jul 2019 – Sep 2021 · 2 yrs 2 mos

Team LeadershipManagementSalesTeam Building

Managing Director (UnityAds, APAC—excl China)

Aug 2015 – Jul 2019 · 3 yrs 11 mos

Owned full APAC P&L, driving revenue, margin, and market expansion goals across key markets including SEA, ANZ, and Greater China.
Built and led a cross-functional team across Sales, Marketing, Partnerships, and Ops to scale the business regionally.
Delivered $350M in annual revenue with YoY growth of 220%.
Developed GTM frameworks to enter new markets, resulting in 15 new partnerships and 150% increase in pipeline velocity.
Represented APAC in global leadership forums to influence product roadmap and strategic investments.

Team LeadershipManagementSales

Orbit startups

Start-Up Mentor

Aug 2019 – Present · 6 yrs 9 mos

Coach and support young enterprising talents in bringing their ideas to market. Specialisation: Mobile; AdTech; Asia Go-To-Market strategy

SalesMentoring

Smaato

Director, Programmatic Business Development (Asia)

May 2013 – Jul 2015 · 2 yrs 2 mos · Singapore

Orchestrated Smaato’s programmatic advertising sales and operations set-up in Asia. Assembled a 15-strong team and instituted all business operating procedures within a year; grew programmatic revenue by 6x. Facilitated the prominent "IMX" (Indonesia Mobile Exchange) joint venture with Indosat Telco.

Team LeadershipManagementSales

Ctrlshift

Regional Sales Director (APAC)

Nov 2012 – May 2013 · 6 mos · Singapore

Partnered with ad agencies and performance advertisers in Asia to drive ROI-positive programmatic campaigns.

ManagementSales

Vizury interactive

General Manager (APAC)

Nov 2011 – Nov 2012 · 1 yr · Singapore

Assembled a lean team of 4 to bring Vizury’s dynamic retargeting solutions into APAC. Fronted new business development and won strategic regional accounts with online travel agencies (OTA) and eCommerce companies, tripling revenue within a year.

ManagementSales

Buzzcity

Sales Director (APAC)

Jan 2008 – Nov 2011 · 3 yrs 10 mos

Oversaw a regional team of 20, working closely with mobile internet developers, aggregators, content providers, telcos, and payment gateway companies in APAC to drive mobile internet advertising sales.
Recognised as top revenue contributor in 2008 and 2009, delivering on bookings contributing >30% of the company’s total revenue. Spearheaded market entry efforts into greenfield markets Indonesia and Africa, closing the company’s first million-dollar contract.

ManagementSales

Singapore armed forces

Logistics & JCATS Administrator

Jan 2003 – Dec 2005 · 2 yrs 11 mos · Singapore · On-site

Military Conscription - JCATS is a discrete event, constructive simulation that models the actions and events of people and systems in specific environments. Its interactive design lets operators initiate and influence events, though outcomes are determined stochastically using user-defined statistical data. JCATS focuses on simulating the “effects” of actions and events to represent combat at the entity level.
Being data-driven, JCATS allows users to quickly set up and fine-tune scenario parameters to create realistic simulations tailored to their needs.