Adam Jay

Co-Founder

West Palm Beach, Florida, United States21 yrs 3 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Generated over $265M in revenue for clients.
  • Expert in transforming GTM chaos into predictable revenue.
  • Proven track record in scaling revenue teams effectively.
Stackforce AI infers this person is a SaaS revenue architect with extensive experience in GTM strategy and operational excellence.

Contact

Skills

Core Skills

Go-to-market StrategyBusiness StrategyRevenue GenerationNew Business DevelopmentSales Management

Other Skills

ConsultingSaaSAI-driven GTM designSales playbooksRevenue team structureStrategic PartnershipsProduct MarketingSalesSales ProcessStrategic Business PlanningGTM StrategySales EnablementRevenue & Profit GrowthSales LeadershipBusiness Development

About

Most B2B companies stall because growth is duct-taped together instead of designed. I fix that. I'm a GTM Operating Partner. Not a fractional, not a consultant, not someone who hands you a slide deck and disappears. I embed with teams, architect revenue systems, and stay until the engine runs without me. To date, I've helped SaaS and services companies generate $265M+ in revenue by installing the right mix of strategy, process, and execution. Through the GTM Gap™ Framework, I guide companies from: → Stabilization (infrastructure that supports scale) → Foundation (repeatable sales motions) → Repeatability (predictable pipeline and process) → Scalability (AI-powered efficiency) What I bring: → AI-driven GTM design and intelligent automation → Sales playbooks, enablement, and positioning that scale → Revenue team structure and leadership through growth stages → Hands-on execution that bridges the gap between vision and results The leaders I partner with, founders, CEOs, and PE/VC firms, describe my work as both strategic and tactical. Insightful enough to set direction, operational enough to create momentum immediately. If you're building for scale and need an operator who owns outcomes (not just hours), let's connect.

Experience

21 yrs 3 mos
Total Experience
2 yrs 9 mos
Average Tenure
2 yrs 11 mos
Current Experience

Revenue reimagined

3 roles

Managing Partner & Co-Founder

Jan 2026Present · 3 mos

  • I lead strategy and operations, architecting both our internal systems and the GTM systems and revenue infrastructure our clients scale on.
  • Too many companies try to scale by duct-taping tools, people, and processes together. It works for a while... until growth stalls, teams burn out, or investors lose confidence.
  • That gap between "what got you here" and "what it takes to scale" is the Go-To-Market Gap™. Revenue Reimagined exists to close it.
  • We're not fractional leaders. We're GTM Operating Partners.
  • PE and VC firms don't need more consultants. They embed us into their portfolio companies to drive the results their investment depends on. We work alongside leadership teams, architect the system, and stay until it actually runs, combining modern GTM infrastructure with AI-augmented workflows that remove friction and accelerate results.
  • Through this work, we've helped early and growth-stage companies:
  • ✅ Generate $265M+ in revenue by installing repeatable GTM motions and systems
  • ✅ Raise $64.5M+ in funding with investor-ready GTM strategies and growth plans
  • ✅ Save $3.6M+ in operating expenses by replacing manual work with AI-powered automation
  • ✅ Scale revenue teams from 2 to 150+ people, guiding hiring, comp, and leadership coaching
  • ✅ Build GTM engines for 25+ startups across 6 countries, spanning multiple industries across SaaS and Services
  • We don't just design GTM systems; we design intelligent GTM systems. AI isn't a bolt-on; it's built into how we architect pipeline generation, sales execution, and revenue operations from day one.
  • The difference: we own outcomes, not hours. Growth isn't duct-taped; it's designed.
  • If your GTM motion needs to evolve from scrappy to scalable, or your next stage of growth depends on a tighter, smarter revenue engine, we bridge the GTM Gap™ and build the system your company can scale on
Go-to-Market StrategyBusiness StrategyConsultingSaaSRevenue Generation

Co-Founder & CEO

Promoted

Sep 2023Jan 2026 · 2 yrs 4 mos

Go-to-Market StrategyBusiness StrategySaaSConsulting

Podcast Co-Founder & Co-Host

Jul 2023Present · 2 yrs 9 mos

  • Bridge the Gap™ is the podcast for founders and revenue leaders who want to stop duct-taping growth and start building revenue engines that actually scale.
  • Hosted by Adam Jay and Dale Zwizinski, two operators with different styles but the same mission: driving growth without complication, each episode brings fresh, unfiltered conversations with leaders across Sales, Marketing, Customer Success, and RevOps, along with founders who are deep in the trenches.
  • Some guests are names you know. Others are builders so focused on shaping their companies, they’ve flown under the radar... until now. What they share is practical insight you can use to transform revenue outcomes and drive consistent, sustainable growth.

Bridge point homes

Managing Partner

Jul 2025Present · 9 mos

  • Manage Acquisitions & Strategy for our Fix & Flips & Long Term Rentals of single and multi-family homes

Gtm partners

GTM Ambassador

Jul 2023Present · 2 yrs 9 mos

  • Featured Thought Leader and Overall GTM Junkie.
  • As an ambassador, I share frequent content that aligns with the overall GTM Operating System developed by GTM Partners. Additionally, I share my perspective based on the analyst data gathered by GTM partners. And as GTM Partners creates more content and hosts more Roadshows, there's a HIGH likelihood you'll see me there :)

Revgenius

GTM Community Founding Member

May 2023Present · 2 yrs 11 mos

  • RevGenius is a trusted space where curious revenue professionals are collaborating on the future of b2b go-to-market.

Attention

Strategic Advisor

Apr 2023Present · 3 yrs

  • Advising on GTM strategy, sales coaching, sales execution, CX/UX, and fundraising.
  • Natural language processing and AI real-time sales coaching and performance intelligence for revenue teams. The most effective way to surface real-time team/IC coaching moments, ensure framework/methodology adoption, execution, and optimization for Sales, Account Management, and CS leaders that manage B2B SaaS teams.

Demostack

Strategic Advisor

Jan 2023Present · 3 yrs 3 mos

Go-to-Market StrategyNew Business DevelopmentStrategic Partnerships

Oncue

2 roles

Strategic Advisor

Promoted

Oct 2022May 2023 · 7 mos

Sales ManagementBusiness StrategyGo-to-Market StrategyProduct MarketingNew Business DevelopmentSales+3

Vice President, Revenue

Mar 2022Oct 2022 · 7 mos

  • Brought in to rebuild and scale underperforming GTM teams across Sales, SDR, RevOps, CS, and Onboarding. Delivered measurable, sustainable growth by redesigning processes, installing new comp structures, and creating scalable systems that aligned every revenue function.
  • Impact Highlights:
  • ✅ 228% improvement in won deals and 131% increase in pipeline generated.
  • ✅ 148% lift in quarterly revenue booked (Q3 ’22).
  • ✅ Reduced churn by 62.9% and cut time-to-go-live by 41.3%.
  • ✅ Increased qualified demos by 37.6% and ASP by 24.1%.
  • Systems & Strategy Built:
  • ✅ Rebuilt/redesigned GTM processes for scalability, repeatability, and measurability.
  • ✅ Designed and implemented new compensation plans across all GTM functions.
  • ✅ Built 36 operational workflows to streamline sales execution.
  • ✅ Created 28 hyper-targeted outbound sequences aligned with ICP.
  • Core Focus Areas:
  • GTM Strategy & Direction | Market Research & Analysis | Sales Enablement | RevOps & Systems | Hiring & Recruiting | Compensation Design | Sales Coaching & Training | Customer Success Alignment
Go-to-Market StrategyStrategic Partnerships

Falkon

Chief Revenue Officer (CRO)

Oct 2022May 2023 · 7 mos

  • Brought in to turn around an underperforming GTM team and rebuild the revenue engine for scale. Within 120 days, delivered record-breaking performance and a $1.75M+ pipeline while transforming how the company approached sales, business development, and enablement.
  • Key Outcomes:
  • ✅ 733% increase in top-of-funnel activity in the first quarter.
  • ✅ 455% lift in mid-stage pipeline within the same period.
  • ✅ Double-digit growth in sales velocity and deal progression.
  • ✅ Designed and deployed end-to-end messaging, sales scripts, and playbooks from scratch.
  • Focus Areas:
  • GTM Strategy & Direction | Sales Playbook Development | Hiring & Recruiting | RevOps & Sales Systems | Sales Enablement | Sequence Design & Optimization | Coaching & Training | Content & Community-Led Growth
Go-to-Market Strategy

Gated

Advisor

Jul 2022Sep 2023 · 1 yr 2 mos

  • Gated builds technology to help humans stay focused in a noisy digital world. Take back control of your attention and create your Gated profile at www.gated.com

Gtmfund

GTMRamp Member (Investor)

Jan 2022Present · 4 yrs 3 mos

  • The GTMfund is an early-stage fund focused on B2B SaaS startups with product-market fit, some traction, and is ready for hyper-growth. Our 140+ investors are GTM Leaders that have been there, done that at companies like Salesforce, Okta, Tableau, Mulesoft, Zoom, Snowflake, Segment, ServiceNow, DocuSign, and many more.

Mr yum

Strategic Advisor

Nov 2021Apr 2022 · 5 mos

  • Strategic advisor helping to guide GTM in the United States.
Sales ManagementGo-to-Market StrategyRevenue & Profit GrowthProduct MarketingNew Business DevelopmentSales+2

Reprise

Vice President, Sales

Aug 2021Mar 2022 · 7 mos

  • Led both Sales and Business Development, building and scaling teams that consistently outperformed targets and drove predictable growth.
  • Key Outcomes:
  • ✅ Created $3.42M+ in pipeline and closed $1.65M+ in new business.
  • ✅ Drove a 2.8x increase in monthly revenue.
  • ✅ Boosted team quota attainment by 121%.
  • ✅ Cut time-to-ramp by 72%, enabling faster productivity from new hires.
  • ✅ Scaled the organization 2.5x to 41 team members, including BDRs, AEs, and frontline sales leadership.
  • Focus Areas:
  • Sales Leadership | Business Development | GTM Execution | Pipeline Growth | Team Scaling | Coaching & Enablement | Revenue Operations
Go-to-Market StrategySales ProcessStrategic Partnerships

Swagup

Vice President, Sales

Jul 2020Aug 2021 · 1 yr 1 mo

  • Brought in to transform the sales process and scale revenue operations across Sales, Business Development, and Account Management. Delivered a full turnaround that tripled monthly revenues and drove $65M+ in booked revenue during tenure.
  • Key Outcomes:
  • ✅ Scaled the sales org to 41+ team members, including Sales Directors, AEs, BDRs, and Project Managers.
  • ✅ Implemented a new sales methodology, KPIs, strategic hiring, and modern tech stack, driving efficiency and improving performance.
  • ✅ Achieved 154% Net Revenue Retention (NRR) through stronger process discipline and customer expansion.
  • ✅ Executed land-and-expand strategy with Fortune 100 accounts, securing $10M+ in revenue from enterprise growth.
  • Core Skills:
  • Sales Management | GTM Strategy | Revenue & Profit Growth | Enterprise Expansion | Sales Process Design | Strategic Partnerships | New Business Development
Sales ManagementGo-to-Market StrategyRevenue & Profit GrowthNew Business DevelopmentSalesSales Process+1

Adam jay consulting

Founder & CEO

May 2020Present · 5 yrs 11 mos

  • Fractional Sales Leader Services and Consulting firm specializing in helping founders decrease dilution while successfully transitioning from founder-led sales as well as by providing sales leadership coaching to new and established sales leaders.
  • We utilize a data-driven approach that is individualized to your specific needs. Let's face it, "cookie cutter" approaches don't work. Every business is different, and ever consulting engagement should be custom built to celebrate these differences.
  • Having worked with founders and leaders from companies like Gong, 6Sense, Demostack, Falkon, Attention, Reprise, Hubspot, and many more, we'd love to help you exceed your goals.
Go-to-Market StrategyNew Business DevelopmentStrategic Partnerships

Pavilion

Executive Member

May 2020Present · 5 yrs 11 mos

  • Pavilion is a private membership organization for commercial growth operators.
  • Membership consists of leaders from Sales, Marketing, and Operations. Our membership includes executives from companies such as Facebook, Greenhouse, CB Insights, Namely, Drift, Catalant, Vend, Rogers Communications, Lyft, Shopkeep, Intralinks, WeWork, and many more.
  • Our community is designed to support the professional development of revenue leaders at high-growth companies, facilitate the sharing of best practices, and serve as a trusted private community where members can openly discuss business-critical issues with the comfort of privacy and confidentiality.
Go-to-Market Strategy

Spoton transact, inc. (spoton)

Vice President, Sales

May 2020Jul 2020 · 2 mos

  • Recruited to the executive leadership team to drive growth in the key-account SaaS division. Within the first 90 days, delivered 3x pipeline creation and rebuilt the sales engine to scale.
  • Key Outcomes:
  • ✅ Doubled win rates, resulting in $4.06M ARR.
  • ✅ Achieved 147% revenue growth during tenure.
  • ✅ Served as third-line leader for 75 AEs, overseeing strategy, execution, and enablement.
  • ✅ Designed and deployed quotas, compensation structures, and sales playbooks that created consistency and accountability across the org.
  • Focus Areas:
  • Enterprise SaaS Growth | Key Account Strategy | Sales Leadership | GTM Architecture | Compensation & Quota Design | Pipeline Expansion | Playbook Development
Sales ManagementSales GrowthGo-to-Market StrategyRevenue & Profit GrowthNew Business DevelopmentSales Process+1

Toast, inc.

Senior Sales Director

Sep 2017May 2020 · 2 yrs 8 mos

  • Successfully turned the lowest-performing region into the top-performing territory during tenure, driving both revenue growth and team development.
  • Key Outcomes:
  • ✅ Led multiple teams generating $62M+ in annualized revenue.
  • ✅ Consistently exceeded sales goals by 175%+.
  • ✅ Promoted 4 individual contributors into leadership roles, building internal bench strength.
  • ✅ Drove a 2x improvement in close rates within two quarters.
  • ✅ Recognized as the highest-ranking sales leader based on 360° leadership surveys.
  • Focus Areas:
  • Turnaround Leadership | Sales Strategy | Team Development | Revenue Growth | Coaching & Enablement | Enterprise Sales Execution
Go-to-Market StrategyNew Business DevelopmentStrategic Partnerships

Unified women's healthcare

Vice President, Sales

Oct 2015Sep 2017 · 1 yr 11 mos

  • Built and scaled the go-to-market organization from the ground up, leading sales, sales operations, and business development across eight states. Personally drove revenue while institutionalizing the systems, playbooks, and structure to make growth repeatable.
  • Key Outcomes:
  • ✅ Personally generated $6.5M+ in ARR.
  • ✅ Oversaw GTM efforts across 8 states, growing revenues to $25M+ ARR.
  • ✅ Built the sales organization from scratch, defining Sales, Sales Ops, and Business Development functions.
  • ✅ Authored and deployed the Sales Playbook covering budgeting, forecasting, customer targeting, discovery, and onboarding.
  • Focus Areas:
  • GTM Expansion | Sales Leadership | Sales Operations | Playbook Development | Forecasting & Targeting | Business Development
Sales ManagementCoachingGo-to-Market StrategyNew Business DevelopmentSalesStrategic Partnerships

Hologic, inc.

2 roles

Regional Sales Director

Promoted

Aug 2011Oct 2015 · 4 yrs 2 mos

  • Advanced through multiple promotions to lead a high-performing sales region responsible for capital equipment, disposables, and medical software solutions. Consistently delivered above-target performance while managing pricing strategy and customer growth.
  • Key Outcomes:
  • ✅ Earned Regional Sales Manager of the Year in both 2014 and 2015.
  • ✅ Ranked #1 out of 14 regions for revenue performance.
  • ✅ Delivered 138% of goal in 2014 and 126% of goal in 2015.
  • ✅ Maintained accountability for pricing strategy and deal structures across a diverse product portfolio.
  • Focus Areas:
  • Sales Leadership | Territory Growth | Pricing Strategy | Medical Devices & Software | Team Development | Quota Achievement
Go-to-Market StrategyNew Business DevelopmentStrategic Partnerships

Senior Territory Manager / Field Sales Trainer

Jan 2009Aug 2011 · 2 yrs 7 mos

  • ✅ Rookie of the Year, 2012.
  • ✅ Territory Manager of the Year, 2013 and 2014.

Shire pharmaceuticals

Senior Sales Representative / Field Sales Trainer

Jan 2005Jan 2009 · 4 yrs · West Palm Beach, Florida Area

  • ✅ Won President's Club for 4 consecutive years.

Education

Florida Atlantic University

Bachelor of Science (B.S.)

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