Sreenandh Sreekumar

Associate Partner

Riyadh, Saudi Arabia12 yrs 8 mos experience
Highly Stable

Key Highlights

  • 12 years of diverse IT industry experience
  • Expert in driving revenue growth and market expansion
  • Strong strategic partnerships across multiple sectors
Stackforce AI infers this person is a strategic leader in IT and Digital Transformation sectors.

Contact

Skills

Core Skills

Business StrategyRevenue GenerationDemand Generation

Other Skills

International Business DevelopmentAccount ManagementStrategic PartnershipsCountry ManagementDirect SalesSales Pipeline DevelopmentSales ManagementClient RelationsBusiness DevelopmentTeam ManagementPre-salesMarket ResearchCRMCompetitive AnalysisBusiness Analysis

About

In my current role as Associate Director – Sales & Expansion at TTN, I lead market expansion initiatives across Saudi Arabia. Based in Riyadh, I focus on acquiring strategic accounts throughout the Kingdom to drive revenue growth and deepen TTN’s market presence in the region. I am passionate about partnering with organizations aiming to leverage technology for a competitive edge in IT and Digital Transformation projects. I welcome opportunities to connect and collaborate with forward-thinking businesses across the region. Leveraging my 12 years of experience in IT industry, I partner with organizations to understand their unique challenges and co-create strategies for sustainable revenue growth and robust, long-term relationships. My global experience across NA, Europe, ME, and India has enabled me to build powerful strategic alliances and foster collaborative partnerships with organizations across diverse sectors—from established industries like Banking and Insurance to dynamic fields such as Fintech, Media, Retail/Ecommerce and Industry 4.0—helping them achieve their specific business objectives.

Experience

12 yrs 8 mos
Total Experience
3 yrs
Average Tenure
6 mos
Current Experience

To the new

Associate Director || Country Manager – KSA

Oct 2025Present · 6 mos · Riyadh, Saudi Arabia · On-site

  • Country Manager – Saudi Arabia:
  • Leading the business expansion of TO THE NEW (TTN) in the Saudi market, driving strategic growth, partnerships, and customer engagement across the region.
International Business DevelopmentBusiness Strategy

Valuelabs

Associate Director - Strategic Accounts & New Business || Client Partner

Apr 2022Oct 2025 · 3 yrs 6 mos · Riyadh, Saudi Arabia · On-site

  • ValueLabs is a global technology company specializing in Product Development, Quality Engineering, Data & Analytics, Design, AI and Consulting.
  • Key & Strategic Account Management: Nurturing existing accounts to increase revenue through upselling and cross-selling.
  • New Customer Acquisition: Expanding client portfolio and market presence across Eastern, Central & Western Saudi Arabia.
  • End-to-End Sales Management: Overseeing the full sales cycle from prospecting to deal closure.
  • Demand Generation & Fulfillment: Developing strategies to create and capture demand aligned with customer needs.
  • Team Leadership: Managing daily sales activities of the sales team to ensure targets are met.
  • Customer Engagement: Building strong partnerships through consultative selling and value-driven interactions.
  • Business Strategy & Market Planning: Identifying high-potential accounts and executing growth strategies
Revenue GenerationAccount Management

Qed42

Manager- Sales l Key Accounts

Dec 2020Apr 2022 · 1 yr 4 mos · Pune Division, Maharashtra, India

  • QED42 is digital solutions provider, focused on delivering ambitious digital experiences to customers around the globe using Design and cutting edge technology with a primary focus on Drupal, JavaScript and QA. Today 200+ global customers trust us for our thoughtfully designed web and mobile experiences.
  • Global Business Development: Handled global outbound sales initiatives and drove new business acquisition across international markets.
  • Directed end-to-end sales development for CoEs including Drupal, JavaScript, QA, Design, and Product Engineering.
  • Revenue Generation & Pipeline Management: Ensured a consistent sales pipeline, translating lead generation and nurturing activities (both inbound and outbound) directly into measurable revenue growth.
  • Strategic Account & Relationship Management: Oversaw key client accounts (Fixed Cost & Staff Augmentation models), cultivated strategic partnerships, and managed external vendor relationships to maximize value and ensure service excellence.
  • Sales Team Leadership & Strategy: Managed high-performing sales team and implemented impactful sales strategies to achieve organizational targets.
  • Complex Bid & Tender Management: Successfully navigated complex sales cycles, including managing Tenders, RFPs, and securing projects with Private Companies, Government Organizations and NPOs.
Revenue GenerationAccount Management

Gadgeon systems inc.

2 roles

Manager: Business Development (BDM)

Promoted

Apr 2018Dec 2020 · 2 yrs 8 mos · Kochi, Kerala, India · On-site

  • Responsible for handling the end-to-end sales process that includes new lead generation, customer research, pre-sales, proposal engineering, and sales closure. Working closely with the USA Sales Head for bringing in more business opportunities form the North American market and meeting the revenue target of the company.
  • Working closely with the digital marketing team to prepare effective content marketing and social media campaigns through platform like LinkedIn, Twitter, etc.
Demand GenerationInternational Business Development

Sr. Business Development Executive : IoT | Home & Industrial Automation | Embedded

Jan 2017Apr 2018 · 1 yr 3 mos · Kochi, Kerala, India · On-site

  • GadgEon is an Embedded System Company focused on outsourced product development in the area of Internet of Things. At GadgEon, we take the complete responsibility of end to end IoT based solution development from Hardware design to Firmware/ Embedded software development to Cloud/ Mobile App development. We also have a particular expertise in Test Automation of Complex Software Platforms.
  • Roles & Responsibilities:
  • New Business Generation
  • Building the sales pipeline
  • Account Management & identifying new opportunities from the existing client
  • Planning & Executing Sales & Marketing Campaign
  • Targeted Email Campaign using the Sales CRM
  • Targeted Calling Campaign using Assisted Dialer
  • Sales CRM & Sales Tools
  • Presales Activities
  • Managing the Market Research Team
  • Ownership of Weekly Sales Meeting
  • Techno Commercial Proposal Engineering
  • Company Profile Preparations & Presentation
  • Online Bidding
  • Event/Conference Campaign
Demand GenerationInternational Business Development

Thinkpalm technologies pvt ltd- enterprise, telecom and mobility

Business Development Executive - Enterprise, Telecom and Mobility

Jul 2013Dec 2016 · 3 yrs 5 mos · Kochi, Kerala, India

  • Generating new leads in the communication vertical of the company which includes product engineering services in the fields of telecommunications, embedded systems, testing services, network protocol stacks etc. Generating leads in the mobility vertical of the company which includes mobile application development in Android, IOS and Windows
  • Key responsibilities handled includes:
  • New Business Development & Lead Generation
  • Market Research and Competitor Analysis
  • Sales & Marketing Campaigns-email marketing, cold calling, social media & trade shows
  • Managing the sales pipeline & Follow up to closure of the leads in pipeline
  • Product Demos and Sales Presentations
  • Experience in online bidding platforms like Elance, ODesketc.
  • Preparation of presentations & Proposal engineering
  • Monthly review with management to assess and coordinate sales efforts
  • Account Management
  • Events & Conference Campaign
  • Techno Commercial Proposal Engineering
  • Sales CRM handling
  • Preparing long term & short term sales plan & strategies
  • Market analysis & preparing new sales strategy based on the analysis
Demand GenerationInternational Business Development

Education

Mahatma Gandhi University

MBA

Jan 2011Jan 2013

University of Kerala

Bachelor of Technology (B.Tech.) — Electrical and Electronics Engineering

Jan 2007Jan 2011

Sainik School Kazhakootam

Class 6- 12

Jan 2000Jan 2007

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