Pratik Sharda

CEO

San Francisco, California, United States11 yrs 7 mos experience
Highly Stable

Key Highlights

  • Founder of CraftifAI, pioneering AI infrastructure.
  • Led product development for India's largest payment device category.
  • Achieved 10X growth at Botscraper in just four months.
Stackforce AI infers this person is a Fintech and SaaS expert with a strong focus on product management and business development.

Contact

Skills

Core Skills

Product ManagementPartnership DevelopmentGtm StrategyBusiness DevelopmentCustomer EngagementProject ManagementBusiness Analysis

Other Skills

New Product Development (NPD)Partnership ManagementFirmware DevelopmentStrategic AlliancesIn-app CampaignsProduct StrategyDevice-as-a-Service (DAAS)Business PlanningMarket SizingDemand GenerationSaaSStrategic PlanningSalesStart-up LeadershipStart-up Ventures

About

AI is moving from the cloud into the physical world - powering cameras, wearables, industrial systems, robots, and smart devices. But deploying intelligent software on embedded hardware remains extremely complex because every platform (GPUs, microcontrollers, FPGAs, IoT processors) requires different toolchains, firmware, and hardware optimizations. At CraftifAI, we are building the agentic infrastructure that automates the development of embedded software and enables AI to run efficiently across heterogeneous embedded hardware. Our core technologies include: • PipeGen - generates hardware-optimized perception and compute pipelines for edge devices • FirmGen - generates silicon-agnostic firmware for IoT devices and microcontrollers • AgentIQ - generates FPGA-optimized acceleration and deployable bitstreams Together, these systems allow developers and companies to deploy intelligent software across edge and embedded devices without rebuilding their stack for every hardware platform. Our vision is to build the infrastructure layer powering intelligent systems in the physical world. I am also a Gold Medalist and Director’s Awardee from MDI Gurgaon, with an engineering degree in Electronics & Communication from NIT Kurukshetra. Before founding CraftifAI, I worked across fintech, deeptech, SaaS, and enterprise software - building and scaling products from zero to one and driving global B2B adoption. I previously led device and IoT initiatives at PhonePe, worked on launching global SaaS platforms at Botscraper as a Cofounder, and delivered enterprise CRM and ERP implementations as a technology consultant. I’m particularly interested in the intersection of AI, embedded systems, hardware acceleration, and intelligent infrastructure for the physical world.

Experience

11 yrs 7 mos
Total Experience
1 yr 9 mos
Average Tenure
1 yr 4 mos
Current Experience

Insead ai venture lab

Fellow

Aug 2025Oct 2025 · 2 mos

  • Part of the Al Venture Lab Founder Sprint 2025. The program brings together a global community of Al founders and offers access to world-class mentorship from INSEAD and Harvard faculty, MIT Al Venture Studio practitioners, and leading venture capital advisors including Y Combinator, Blitzscaling Ventures, and White Star Capital.

Craftifai

Co-Founder & CEO

Dec 2024Present · 1 yr 4 mos · Bengaluru / San Francisco

  • Building AI infrastructure for the physical world

Phonepe

3 roles

Category Lead - Devices

Promoted

Jul 2023Apr 2025 · 1 yr 9 mos

  • As a category lead, spearheaded the end-to-end New Product Development (NPD) and India manufacturing of multiple payment device categories, designed to empower millions of merchants across the country.
  • Led the conceptualization, development, and launch of diverse payment devices tailored for various merchant segments.
  • Initiated and scaled the Make in India program for each device category, successfully localizing production and reducing lead times.
  • Built and managed partnerships across the hardware, embedded software, EMS, and design landscape, collaborating with partners across India and Southeast Asia.
  • Drove strategic alliances with leading semiconductor companies in the IoT ecosystem to unlock differentiated device capabilities.
  • Championed an in-house firmware development program, significantly accelerating feature rollouts and iteration cycles.
  • Orchestrated large-scale in-app campaigns via the PhonePe Business App, scaling adoption of device features - including celebrity voice features across merchant networks.
  • Scaled the Devices category to become the largest merchant category in India by both value and volume, driving substantial growth and market leadership.
  • Throughout this role, I worked at the intersection of electronics hardware, software, and manufacturing ecosystem to deliver impactful and scalable device experiences that strengthened PhonePe’s merchant ecosystem and brand.
  • This experience made me believe that India's next phase of growth will be driven by this ecosystem - powered by strong geopolitical tailwinds and a rapidly evolving deep tech landscape.
New Product Development (NPD)Partnership ManagementFirmware DevelopmentStrategic AlliancesIn-app CampaignsProduct Management+1

Manager - Devices Growth & Revenue

Oct 2021Jun 2023 · 1 yr 8 mos

  • Led the 0-to-10 journey for PhonePe’s largest revenue generating category - Smart Speaker Devices, within the Merchant Business vertical.
  • Spearheaded end-to-end product strategy: from identifying the right hardware fit, to validating prototypes, to scaling manufacturing with partners in China, successfully importing millions of devices.
  • Collaborated with semiconductor partners to select optimal chipsets and co-develop firmware for robust performance at scale.
  • Designed and rolled out GTM strategy and DAAS (Device-as-a-Service) subscription models to drive pan-India deployment in record time.
  • Created a new monetization stream by launching celebrity voice-based VAS with icons like Amitabh Bachchan, Mahesh Babu, Kichcha Sudeep, and Mammootty.
  • Initiated and scaled a device refurbishment program to 5+ cities, optimizing lifecycle value and reducing cost.
  • Set up scalable logistics and warehousing SOPs connecting manufacturing, distribution, and on-ground sales.
  • Forged strategic partnerships with leading telecom providers to ensure seamless device connectivity.
  • Responsible for all zero-to-one initiatives - from idea to execution, across hardware, software, GTM.
Product StrategyGTM StrategyDevice-as-a-Service (DAAS)Partnership ManagementProduct Management

Program Manager

Oct 2020Sep 2021 · 11 mos

  • Led the 0-to-1 journey for PhonePe’s Gig economy business, owning strategy, execution, & scale-up.
  • Created the complete business plan, including revenue model, market sizing, and GTM approach.
  • Developed short/ long-term strategic frameworks to align cross-functional teams & drive business.
  • Conducted detailed competition benchmarking to identify opportunities and positioning.
  • Defined SOPs and operational workflows for demand generation and gig partner onboarding.
  • Identified key product features and collaborated on building the product roadmap with tech teams.
  • Scaled client outreach to 100+ enterprise leads, pitching SaaS-based gig workforce and converting 20% (~$500K revenue).
  • Supported strategic acquisition of GigIndia to accelerate PhonePe’s gig product/business strategy.
Business PlanningMarket SizingDemand GenerationSaaSBusiness DevelopmentProduct Management

Godrej properties limited

Summer Intern

Apr 2019May 2019 · 1 mo · Mumbai

  • Received a Pre-Placement Offer (PPO) for the performance showcased during the 2 months stint with below work.
  • Worked with the Product Innovation Team and thoroughly understood its core stages - Product Mix Finalisation, USP Conceptualisation, Sales Team Training, Product Launch & Sustenance Support
  • Collaborated with other teams (Strategy, Business Development, Brandcomm, Design) and identified their touch points with the Product Team
  • Performed Fit-Gap Analysis of the existing process, in turn suggested innovative ways to streamline and improvise it
  • Revamped the existing offline process by implementing it on an online platform, whose major objectives included activities tracking, document repository, Analytics
  • Onboarded 6 vendors (including McKinsey & Co.) to help us understand AI Integration with the new platform and made the overall process of Product Innovation more robust
  • Travelled to 4 growth regions of Godrej Properties for demonstrating the newly implemented system and delivered training to Managers and S&M Heads
  • Identified efforts & estimates of the recommended enhancements and proposed a 75 days action plan

Management development institute

Student Coordinator, Placement Committee

Aug 2018Feb 2020 · 1 yr 6 mos · Gurgaon

  • Responsible for fostering corporate interactions and building industry relationships with over 150 companies through various campus engagement activities
  • Conducted the placement process for 2 batches with the largest size in Summers and Finals Placements

Botscraper

Co-Founder & CBO

Jul 2017Jun 2018 · 11 mos

  • As a Cofounder at Botscraper (subsidiary of Stepfinity Softwares), I played a pivotal role in shaping the company’s early growth, wearing multiple hats across Business Development, Customer Engagement, Strategic Planning, and Project Execution.
  • Spearheaded GTM strategies, pricing models, and client negotiations to build a scalable and sustainable business foundation
  • Focused on customer-centric engagement, resulting in stronger client relationships and repeat business
  • Acquired and onboarded 25+ clients, including marquee names like McKinsey & Company, Unilever India, and Red Bull US
  • Achieved 10X growth in just 4 months, with over $50,000 revenue generated in the first year of operations
  • Successfully transitioned the platform into a SaaS model, launching tailored pricing plans to cater to diverse client needs
  • This role honed my ability to drive impact at the intersection of strategy, execution, and customer success - laying the groundwork for long-term business scalability.

Netlink softwares

Project Lead

Jul 2015Jun 2017 · 1 yr 11 mos · Detroit Metropolitan Area

  • Led a team of 10 members throughout the project and worked as a single point of contact (SPOC) for client
  • Devised Project Plan and conducted Business Analysis/JAD sessions while working from client location in Detroit, USA
  • Delivered process walkthrough to client’s Global Leadership Team (CEO/CIO/VPs) in person
  • Performed Pre-Sales and Sales activities while being in US and did significant value addition to Business
  • Conducted onsite User training sessions for users in USA and remote training for users in Canada, France, Brazil, India & China
  • Executed Sales Cloud project with Waterfall methodology whereas Service Cloud with Agile methodology
  • Designed and administered deliverable such as Business requirement document (BRD), Story Board, Wireframes, Process and User story document
  • Identified risks, Business impact and managed risk register throughout the implementation
  • Identified processes through various demonstrations with the help of swim lane workflows
  • Maintained Post launch items register and prepared Change Request quotes for any changes in Production environment
  • Reported weekly status to Client and internal stakeholders throughout the project
Business DevelopmentCustomer EngagementStrategic Planning

Teksystems

Associate Engineer

Jul 2014Jun 2015 · 11 mos · Hyderabad

  • Received training from Oracle and excelled in Customer Relationship Management (CRM) domain
  • Implemented Oracle Sales Cloud from scratch for clients in USA and Japan
  • Designed Business and Sales Reports as per the Client requirements through Oracle Reporting Tool (OBIEE)
  • Acted as a Business Analyst for requirement gathering and understanding of Sales Process of customers.
  • Provided necessary support to the team to achieve the project objective
  • Performed Fit Gap Analysis of reports in CRM OD and Fusion Sales Cloud.
  • Reported Project and Task Status to internal stakeholders on a daily basis
Project ManagementBusiness AnalysisSales

National institute of technology kurukshetra

President, Microbus - Technical Society of Electronics & Communication Engineering

Apr 2013Apr 2014 · 1 yr · Kurukshetra

  • Led a team of 95 Members and organised several Workshops, Guest Lectures, Exhibitions, Competitions and Events across the year
  • Organised Intra College Techest -Altius’13, which attracted huge participation from 1st & 2nd Year
  • Founded and Organised Model United Nations (MUN), NIT Kurukshetra'14, which was first of its kind at NIT
  • Being a Convener of National level Techfest - Techspardha'14 :
  • Organised Techspardha, which registered a footfall of around 10,000 people from across India
  • Led several committees such as Events & Stage Management, Sponsorship, External Publicity, Exhibition, Reception and Stationary
  • Fetched several sponsorship (national & local) across the two Fests, which included Title and Co-Title Sponsors

Education

Management Development Institute, Gurgaon

PGPM — Master of Business Administration - MBA

National Institute of Technology, Kurukshetra, Haryana

Bachelor of Technology (B.Tech.) — Electronics and Communications Engineering

Indore Public School

Jan 1996Jan 2010

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