Nov 2025 – Dec 2025 · 1 mo

• Created a full-scale e-commerce experience in only 7 days, bringing a premium automotive-inspired product to market and generating 30,000+ visitors during launch week.
• Key Achievements & Responsibilities:
• Designed the full website experience and supervised its development with an external developer.
• Coordinated all project stakeholders: design, production partners, banking providers, and influencer collaborations.
• Imagined, designed, and developed a premium automotive hoodie with complete creative and narrative direction.
• Managed premium production with a French atelier specializing in handmade embroidery.
• Implemented a secure payment solution in partnership with Crédit Mutuel.
• Led targeted advertising, retargeting, and influencer marketing across Europe.
• Streamlined the customer journey and ensured operational excellence (quality checks, logistics, tracking).
• Monitored KPIs to optimize acquisition strategy and boost conversion rates.

Aug 2025 – Jan 2026 · 5 mos · On-site

• Strengthening dealer engagement, optimizing operational efficiency, and enhancing brand visibility across Europe.
• Key Achievements & Responsibilities:
• Calls with dealers and country teams to gather insights and improve their overall experience.
• Increased team efficiency by optimizing data files and automating key processes.
• Researched potential partnerships and defined actionable marketing opportunities.
• Managed audits of 460+ dealers to ensure a consistent, accurate, and impactful brand image.
• Enhanced dealer tools to streamline communication and facilitate understanding of marketing materials.
• Designed six accessory package brochures to improve visibility of all vehicle categories (2-wheelers, 3-wheelers, ATVs, and SSVs).
• Led marketing efforts for Sommet de l’Élevage, including the European launch of the Outlander EV and influencer activations achieving +200% event performance.
• Prepared dealer launch kits for the Outlander EV European debut.
• Supervised a demonstration campaign for the utility market, driving dealer engagement.
• Coordinated the 2026 product launch between European brand managers and local Go-To-Market teams, aligning strategy, visuals, and timing across countries.

Jan 2025 – Jul 2025 · 6 mos · On-site

• BRP’s mission is to create innovative ways to move people, ensuring experiences are defined by emotion rather than distance.
• Key achievements & responsibilities:
• Led the annual media plan: developed strategy, designed visuals, coordinated campaigns, and reported on performance metrics
• Produced and authored the Can-Am Off-Road Europe brochure, translated into six languages
• Organized major Off-Road trade shows across France and the Benelux region, managing booking, negotiations, logistics, and supplier relations
• Served as the main liaison between European headquarters, local dealers, and external partners
• Created and delivered multi-channel marketing content: newsletters, POS materials, social media campaigns, and digital/print assets
• Monitored and optimized retail performance and field activations across France, Belgium, and Luxembourg

Sep 2024 – May 2025 · 8 mos · Sophia Antipolis, Provence-Alpes-Côte d’Azur, France · Hybrid

• Managed a community of over 30,000 members across SKEMA Alumni’s social media channels.
• Key achievements & responsibilities:
• Developed and delivered compelling content that increased audience engagement and brand visibility
• Planned and scheduled social media posts for consistent communication across channels
• Designed high-quality visuals and coordinated promotional photo shoots to strengthen brand identity
• Maintained brand consistency by strictly following graphic guidelines
• Leveraged marketing tools including Netanswer, Facelift, Adobe InDesign, and Canva to optimize workflows

Feb 2024 – Aug 2024 · 6 mos · Monaco · Hybrid

• Developed an exclusive textile line for Laffite Automobili in collaboration with TSE Collection.
• Key achievements & responsibilities:
• Designed and produced a premium clothing line tailored to the brand’s image
• Promoted the collection directly to Bruno Laffite during the Top Marques Monaco 2024 event

Nov 2023 – Present · 2 yrs 6 mos · Varo · Hybrid

• Delivered tailored automotive experiences and services for high-end clientele.
• Key Achievements & Responsibilities:
• Organized and managed luxury automotive events aligned with client expectations.
• Sourced and acquired high-end vehicles meeting specific client requirements.
• Coordinated bespoke services with trusted partners, including detailing, transport, financing, and import.

Jun 2023 – Jun 2023 · 0 mo · Monaco · On-site

• Had the pleasure of representing Svart&Motors, a long-time partner of TSE, during the Top Marques Monaco 2023 event.
• Key responsibilities:
• Represented the brand to VIP clients and event attendees
• Promoted the company’s unique automotive vision and high-end services

Apr 2023 – May 2023 · 1 mo

Sep 2021 – Dec 2023 · 2 yrs 3 mos

• Promoted SKEMA Business School at various events, including career fairs, open days, and exhibitions across France.
• Key achievements & responsibilities:
• Represented SKEMA at national events to attract prospective students and enhance brand visibility
• Planned and produced video content, including a promotional video across the three SKEMA campuses for the Esdhem entrance exams, displayed in presentation auditoriums
• Created a “Day in the Life at ESDHEM” vlog for SKEMA’s YouTube channel, showcasing student experiences and campus life

Jul 2022 – Aug 2022 · 1 mo · Cannes, Provence-Alpes-Côte d’Azur, France

• Key responsibilities & achievements:
• Advised clients on vehicle selection and features
• Managed reception of new and pre-owned vehicles in the showroom
• Photographed vehicles for online listings and promotional materials
• Handled transportation and logistics within the dealership
• Configured vehicles according to client specifications
• Managed telephone inquiries and provided excellent customer service
• Conducted vehicle handovers and ensured customer satisfaction
• Oversaw showroom vehicle inventory
• Supported brand events and promotional activities

May 2022 – Jun 2022 · 1 mo · Cagnes-sur-Mer, Provence-Alpes-Côte d’Azur, France

• Key responsibilities & achievements:
• Managed the company’s Instagram account, overseeing content strategy and engagement
• Created multimedia content including stories, drone footage, and promotional videos
• Photographed vehicles for online listings and marketing materials
• Designed the back cover for the company’s automotive magazine
• Handled direct mailing campaigns and client follow-ups
• Organized the transport of luxury vehicles and coordinated client deliveries
• Conducted vehicle handovers and ensured premium customer experiences
• Performed personalized vehicle searches and import management for clients
• Managed vehicle inventory and showroom fleet
• Coordinated vehicle deliveries to clients

Dec 2021 – Mar 2025 · 3 yrs 3 mos · Cannes, Provence-Alpes-Côte d’Azur, France

• Founded a prestigious automotive club dedicated to showcasing and promoting the heritage of the French Riviera.
• Key achievements & responsibilities:
• Led a team of 7 members, overseeing daily operations and project execution
• Planned and executed luxury automotive events, creating memorable customer experiences
• Managed budgets and optimized resource allocation for events and initiatives
• Developed and maintained the association’s website and digital presence
• Built and strengthened brand identity through marketing and communication strategies
• Oversaw social media and association accounts, ensuring consistent engagement and promotion
• Fostered participant loyalty through personalized follow-ups and high-quality experiences

Jul 2021 – Sep 2021 · 2 mos · Vins-sur-Caramy, Provence-Alpes-Côte d’Azur, France

• Visites guidées du château (visite à la bougie , journée du patrimoine , accueil de groupes ...)
• Optimisation de la communication du château( réalisation d'une vidéo promotionnelle , écriture d'articles , ...)
• Organisation et planification des événements ( mariages , expositions , anniversaires ...)
• Aide à l'entretien du château

Jun 2021 – Aug 2021 · 2 mos · Nans-les-Pins, Provence-Alpes-Côte d’Azur, France

• Mise en rayon
• Livraison à domicile
• Tenue de caisse
• Hôte d'accueil (accueil des clients , gestion téléphonique ...)
• Reception relais colis
• Nettoyage des rayons

Feb 2021 – Jul 2021 · 5 mos · Plan-d'Aups-Sainte-Baume, Provence-Alpes-Côte d’Azur, France

• Réalisation de shootings , montages
• Conception de publications , story ... de la location sur Instagram

Jul 2020 – Aug 2020 · 1 mo · Rousset, Provence-Alpes-Côte d’Azur, France

• Job d'été en tant que serveur et commis au sein du restaurant Kitchen Garden de Rousset
• Accueil des clients
• Planification des tables et réservations
• Service à table
• Réalisation des entrées
• Réalisation d'une vidéo promotionnelle

Sep 2019 – Jul 2021 · 1 yr 10 mos · France

• Lancement d'un projet de création d'une marque de vêtements de sport (basket-ball) .
• Avec pour but de réunir des passionnés autour de la marque lors d'événements .
• Recherche de producteurs , mise en place d'un budget de lancement , puis d'une possibilité de vente en flux tendu , conceptualisation d'un site internet de vente , création d'une page Instagram , mise en place d'un système de club (carte de fidélité) offrant après un certain nombre de ventes l'invitation à un évènement physique autour du basket-ball .
• Actuellement non commercialisé .

Aug 2019 – Jul 2021 · 1 yr 11 mos · Bandol, Provence-Alpes-Côte d’Azur, France

• Réalisation de shootings , montages.
• Conception de publications des différents produits et annonces de l'entreprise sur Instagram

Nov 2017 – Aug 2021 · 3 yrs 9 mos · Fuveau, Provence-Alpes-Côte d’Azur, France

• Tournages et montages de vidéos promouvant l'entreprise , puis publications sur le réseau social Youtube
• Conception de publications des différents produits et annonces de l'entreprise sur Instagram