Viktoriia Rybakova

Co-Founder

Berlin, Berlin, Germany6 yrs 8 mos experience
Highly Stable

Key Highlights

  • 7 years of experience in HR Marketing and Employer Branding.
  • Certified Life Coach and Death Doula.
  • Expert in creating positive corporate culture.
Stackforce AI infers this person is a HR and Employer Branding specialist with a focus on corporate culture and talent acquisition.

Contact

Skills

Core Skills

Employer BrandingTalent AcquisitionOrganizational CultureCareer Coaching

Other Skills

Content StrategyOnboardingInternal and External CommunicationsCulture ChangeInformation TechnologyEmployee SurveysLife CoachingNew WorkWellness CoachingHuman ResourcesRecruitingInternet RecruitingStudent RecruitingRecruitment AdvertisingMarketing

About

🚀Have you ever wondered what it would feel like to truly align your work with your heart? To find a balance where professional success feels as fulfilling as personal growth?🙌🏻 I help individuals and organizations create that balance. Through mindfulness, transformative practices, and thoughtful guidance, I help people reconnect with what really matters - to themselves and to others. 👉🏻With 7 years of corporate experience and a life long passion for personal development, I’ve seen how meaningful change happens when we start listening to our inner needs while pursuing outer goals. When we embrace this harmony, life becomes not just productive, but purposeful.✨ A little bit about me: Raised in Ukraine, living in Berlin, and performing worldwide! 🌏 More than 7 years of 360˚experience in data-driven HR Marketing & Employer Branding. Also a certified Life Coach, Death Doula, and Facilitator of the Leela: an ancient personal transformational game. #EmployerBrandingWithSense Feel free to contact me, if you want to find more about me or you 😉

Experience

6 yrs 8 mos
Total Experience
1 yr 11 mos
Average Tenure
11 mos
Current Experience

Career Break

May 2025 – Present · 11 mos · Berlin

  • Conscious pregnancy; dedicated family time; raising a human.

Demicon – aws and atlassian platinum solution partner

2 roles

Senior Employer Branding and Talent Acquisition Specialist

Promoted

Apr 2023 – May 2025 · 2 yrs 1 mo · Berlin, Germany

  • Development of Employer Branding strategy (EVP, Employer Image, internal communication)
  • Culture Projects (Values Workshops, Employee Satisfaction Surveys, internal Networking Programs)
  • Providing adaptations of the Candidate and Employee Journey to create measurable KPIs and positive experience
  • Development of online recruitment strategies
  • Rebuilding and developing new formats for candidate communication
  • Development of the Onboarding process and implementation of the "Welcome Day"
  • Recruiting / Active Sourcing / Candidate management
  • Implementation of the Tools: Lever (ATS), Personio (ATS), Leapsome (Survey Platform)
Content StrategyOnboardingInternal and External CommunicationsCulture ChangeInformation TechnologyEmployee Surveys+3

Employer Branding and Talent Acquisition Specialist

Dec 2020 – Apr 2023 · 2 yrs 4 mos · Berlin, Germany

  • Wir sind DEMICON, einer der fĂźhrenden Atlassian Full Service Provider in der DACH-Region. Unser Ziel ist es, unsere Kunden bei der nachhaltigen Verbesserung Ihrer Leistungsqualität sowie der Produktivität zu unterstĂźtzen. Bereit fĂźr deine Zukunft bei DEMICON? Dann schaue hier rein und wähle eine passende Stelle fĂźr dich aus! :)
Content StrategyOnboardingInformation TechnologyEmployee SurveysEmployer BrandingTalent Acquisition

Start happy

Founder

Aug 2020 – Jan 2023 · 2 yrs 5 mos · Munich, Bavaria, Germany

  • Made to help people find and get the job they actually want.
  • I can support you if:
  • You have your CV but you are not sure if it represents all your skills and achievements for 100%
  • You have an invitation to the interview and want to know which answers you need to make it to the second round
  • You want to find a good workplace and you are not sure which position and company you should apply for
  • Start happy: Let's have a short conversation to identify your needs.
Content StrategyCareer Coaching

Wirecard

Employer Branding Manager

Feb 2020 – Aug 2020 · 6 mos · Aschheim, Bavaria, Germany

  • Providing adaptations of the Candidate and Employee Journey to create measurable KPIs and positive experience
  • Development of online recruitment strategies
  • Rebuilding and developing new formats for candidate communication
  • Development of the Global On- & Offboarding process
  • Adaptation and organization of the company Welcome Day
  • Development of a Global Advocacy program
  • Development of a Global Engagement program
  • Improving the intern communication strategy to increase engagement on feedback platforms (Glassdoor, Kununu & Indeed)
  • Development, coordination, and implementation of target group-specific communication concepts, formats, and campaigns in collaboration with internal stakeholders and agencies
  • Cross-functional collaboration with social media, marketing, CSR & Innovation Lab
  • Reference/ direct supervisor:
  • Jana Tilz - VP of Communications & Branding
  • Timur Wauschkies - Team Lead Talent Acquisition
  • As an international employer with locations on all continents, we offer you a host of opportunities to further your personal and professional growth. Our outstanding pioneering spirit and highly motivated employees make Wirecard a truly unique company to work for.
Content StrategyInternal and External CommunicationsEmployer Branding

Enchilada gruppe

Employer Branding Manager

May 2019 – Feb 2020 · 9 mos · Gräfelfing, Bavaria, Germany

  • Leading the startup and development of a long-term Employer Brand Strategy for 16 Brands
  • Creating campaigns supporting the hiring plan of the different target groups
  • Redesigning candidate journey to make it measurable
  • Improving time & cost- per-hire
  • Designing and implementing Employer Brand guidelines
  • Improving intern communication strategy & status of feedback platforms (Kununu & Indeed)
  • Reference/direct supervisor: Torsten Petersen; Managing Director of Enchilada Franchise
  • Mit ca. 200 Betrieben und rund 3.500 Mitarbeitern gehĂśrt die Enchilada Gruppe aus Gräfelfing bei MĂźnchen zu den Top 30 der größten Gastronomie-Unternehmen Deutschlands. Als einziger Systemgastronomie-Anbieter bietet die Enchilada Gruppe gleich zehn gastronomische Konzepte an: Von mediterranen Spezialitäten, Ăźber die moderne, urbane KĂźche bis hin zu hochwertigen Burger-Restaurants.
Content StrategyOnboardingEmployer Branding

Washtec ag

HR & Employer Branding Intern

Jul 2018 – Apr 2019 · 9 mos · Augsburg Area, Germany

  • Development of Employer Branding strategy (EVP, Employer Image, internal communication)
  • Development of the Global On- & Offboarding process
  • Developing of Leadership Effectiveness strategy
  • Recruiting / Active Sourcing / Candidate management
  • Diversity Management
  • Organization of the New Hire Day
  • Reference/direct supervisor: Alexander GĂśttling; former HR Director
  • WashTec is the world's leading provider of innovative solutions for all aspects of vehicle washing. Over 1800 employees working with us in more than 70 countries to shape the future of the washing business. Products, processes and solutions from WashTec offer operators and end customers alike outstanding results and experiences. And constantly set new standards in the worldwide washing business.
OnboardingEmployee SurveysEmployer Branding

King's choice

IT Recruiting Intern

Mar 2017 – Oct 2017 · 7 mos · Kiev Region, Ukraine

  • Recruiting / Active Sourcing / Candidate management of the IT freelance specialists
  • King's Choice is a recruitment agency that specializes in search and placement of professionals in the IT-sphere.he agency uses a complex approach as a synergy of two important components — IT and HR backed by years of experience with different projects. Among the company’s clients, there are top product companies working in Ukraine, CIS, Europe, and the US markets.

Adecco

HR Intern

Oct 2016 – Dec 2016 · 2 mos · Augsburg Area, Germany

  • Amazon Project:
  • Assistance in the recruiting of seasonal workers
  • Organization, execution and cost control of marketing actions to attract new employees
  • Co-supplier management: coordination of personnel requirements with temporary employment agencies
  • Achievements:
  • Recruited more than 200 candidates in two months, which is equivalent to over-fulfilment of the plan about 300%. Despite challenges by recruited refugees, I was able to modify their integration process that not only exceed expectations of my team, but as well helped more than 200 of them to find a workplace.

Kuka

Employer Branding Campagne Student Promoter

Mar 2016 – Apr 2016 · 1 mo · Augsburg Area, Germany

  • EVP Communication & Employee's Survey
  • Achievements:
  • Surveyed more than 1000 employees, what was very helpful for the developing of new work-life-balance strategy. Better mood and higher motivation was already observed after one week of promotional campaign.

Yndeo

Marketing Intern

Sep 2014 – Nov 2014 · 2 mos · Augsburg Area, Germany

  • Created and managed startup projects
  • Developed market analysis and target group research to facilitate customer acquisition
  • Run Social Media marketing campaign
  • Supported international marketing team
  • Achievements:
  • My responsibility for the creation of the website and flyer designs resulted in the image improvement of the company, increased interest for our products and in getting more new customers.

Education

University of Augsburg

Bachelor of Science - BS — National Economy

Jan 2013 – Jan 2018

Kyiv National University of Technologies and Design (KNUTD)

Business

Jan 2010 – Jan 2012

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