Feb 2025 – Sep 2025 · 7 mos · London Area, United Kingdom · Hybrid

• Marcura is a SaaS business, offering a wide range of solutions for the maritime industry. I focus on the FinTech solution MarTrust that enables crew and vendor payments, and on the Procurement solution ShipServ, for all dry-docking supplies and husbandry projects.
• ⚓️ Managing a team of field marketing and demand generation specialists to deliver campaigns that drive awareness, leads, and pipeline growth.
• ⚓️ Collaborating closely with Product Marketing, Brand, and Design teams to plan and execute integrated campaigns, and mid-funnel ABM programs.
• ⚓️ Balancing strategic planning with hands-on execution in email marketing, audience segmentation, and LinkedIn ad optimisation.

Oct 2024 – Oct 2025 · 1 yr · London Area, United Kingdom · Hybrid

• ✔️ Marketing Consultant: Budget and Event Management, Campaign Planning, Email Strategy. Working with CRM and automation tools: Hubspot, Monday.com, SFDC, LinkedIn Campaign Manager
• ✔️ Freelance Inventory Clerk Trainee, working with the UK's leading build-to-rent developper

Oct 2023 – Aug 2024 · 10 mos · Hybrid

• 🔸 Collaborate with the VP of Sales EMEA to define the Ideal Customer Profile (ICP).
• 🔸 Identify and engage in-market accounts using 6sense, and support 1:Many Account-Based Marketing (ABM) initiatives.
• 🔸 Drive customer activation through webinars and in-person events, aligning activities with the KPIs established by the VP of Customer Success EMEA (less than 3% churn).
• 🔸 Localise global assets and activities, coordinating with the North American Campaign and Digital Marketing teams.
• 🔸 Conduct quarterly reviews of marketing results, focusing on the Marketing influenced/sourced pipeline and Annual Recurring Revenue (ARR). Reached >100% quarterly goals in Q1 and Q2 2024.
• 🔸 Distribute weekly internal communications via email/Slack detailing the marketing calendar and campaign progress, including field enablement materials for the Business Development Representatives (BDR), Customer Success, and Sales teams.
• 🔸 Manage third-party event sponsorships and track the return on investment (ROI), Brand Awareness and Brand Equity.

Aug 2022 – Oct 2023 · 1 yr 2 mos · Hybrid

• 🔸 Oversee project management of key digital assets on Monday.com (e.g., eBooks, webinars, infographics), paid social media deliverables, and French website updates.
• 🔸 Handle EMEA email localisation, automation, and segmentation in HubSpot, developing nurture programs by key verticals and analysing overall performance.
• 🔸 Create Salesforce campaigns, reports, and workflows, ensuring integration with HubSpot.
• 🔸 Set up and monitor Cvent for Alida's annual "Activate" virtual event, including data analysis, email management and on the day live moderation.
• 🔸 Take ownership of the EMEA marketing budget, ensuring effective allocation and spending.

Dec 2021 – Jun 2022 · 6 mos · London, England, United Kingdom

• ▪️ 2022 Branding and Marketing Strategy: Develop a comprehensive strategy encompassing the Marketing Plan, Website revamp, Event applications, HubSpot integration, Editorial calendar, Asset templates, and coordinate with a branding agency for briefs.
• ▪️ 2022 Communication & PR Strategy: Formulate a strategic communication and PR plan, including the establishment of new share-of-voice opportunities.
• ▪️ 2022 Social Media Strategy: Assess the current technology stack, conduct market research for a Social Media Management platform, and oversee paid advertising campaigns on LinkedIn and Facebook.
• ▪️ Executive Budget Management: Collaborate closely with the CEO, Head of Retention, Head of Partnerships, and Head of Sales. Distribute a $1+ million budget and manage a team of five.
• Tools: Hubspot, Zendesk, Notion, WordPress, Typeform, Canva, Slack, Trustpilot

Apr 2020 – Nov 2021 · 1 yr 7 mos

• 🔹 Event and Digital Content Management: Lead the creation of digital content, including email and social media campaigns for the Ivalua NOW annual event (in-person marquee annual event with 300+ attendees). Support pan-European events by coordinating logistics, speakers, and marketing materials.
• 🔹 Digital Marketing and SEO: Oversee and execute paid and organic digital marketing strategies, including SEO optimisation for French and German websites.
• 🔹 Content Creation and Social Media: Manage bi-weekly planning and publication of French and German blog posts, and create French-language social media content. Collaborate with the design team for visual assets.
• 🔹 Translations and PR Coordination: Handle translation of marketing assets from English to French, update website content, and coordinate public relations efforts to enhance brand visibility and equity.
• Tools: SEMRush, LinkedIn Campaign Manager, Google Analytics, Hubspot, Hootsuite Amplify, WordPress, Smartsheet, Google Drive

Apr 2017 – Mar 2020 · 2 yrs 11 mos

• 🔹 UK Market Development and Brand Awareness: Lead UK market expansion, reporting to the Director of Marketing EMEA, and enhance Ivalua’s brand visibility through events, trade shows, and social media.
• 🔹 Event and Budget Management: Organise key events, including Ivalua NOW (in-person marquee annual event). Manage an annual budget of 100K+ GBP, and coordinate with service providers and local partners.
• 🔹 Lead Qualification and Digital Marketing: Convert leads into MQLs, implement Account-Based Marketing (ABM) strategies, and oversee corporate communications, including PR agency brief management.
• 🔹 Targeted Campaigns and Content Creation: Develop targeted email campaigns by product and verticals, and manage social media content and other digital marketing initiatives.
• Product knowledge: procure to pay, source to pay, CLM, e-Procurement, e-Sourcing

Apr 2016 – Mar 2017 · 11 mos · London, England, United Kingdom · On-site

• Powervote (now Angage) is a digital company offering event app services and voting solutions that will boost participation and interest during events as well as increase ROI.
• 🔸 Manage daily inbound enquiries (phone, email and Tidio live chat).
• 🔸 Maintain existing relationships with a portfolio of Fortune500 and FTSE250 companies.
• 🔸 Live Demo of our App and Voting Keypad Solutions (on-site and virtually)
• 🔸 Collaborate with the project management team to meet customer deadlines

Feb 2013 – Jan 2016 · 2 yrs 11 mos · London, England, United Kingdom · On-site

• A small group of people (2) and myself opened and launched the London subsidiary of Exaprint, a leading French based web-to-print business (later acquired by Cimpress). From February 2013 to December 2013 I secured 700 net new customers using channels such as cold calling, direct marketing, event sponsorship, social media. The customer base grew by 30% YoY and reached 4000 by 2016.
• As a Key Account Manager my day to day consisted of the following:
• ▪️ Drive new sales and Nurture existing clients
• ▪️ Be the direct contact for Gold and Platinum clients (statuses based on quarterly spendings)
• ▪️ Manage the quality returns (2.6% failure rate) from print issues to parcels damaged in transit
• ▪️ Oversee day to day projects/orders and dividing workload between 2 members of staff
• ▪️ Work towards improving the processes with the IT, Production and the Marketing teams to implement a customer-first approach (92% CSAT score)

Jan 2008 – Jun 2012 · 4 yrs 5 mos · France

• Various internships during my BTS - post A levels - years (2008, 2009) and Business School (2012).
• Sales for Rheno Plastiques & Papiers (France)
• Marcomms for Guayapi (France)
• Supply Chain for Cymbeline (France)
• Market Research for Thales (UK)