Apr 2023 – Jun 2025 · 2 yrs 2 mos · Hyderabad, Telangana, India · Hybrid

• Responsible for generating demand for our Connected worker platform across asset intensive industry such as Oil and Gas, Chemical, Mining and Metals, Utilities and Manufacturing .
• Managing End to End Marketing and Demand generation team(ABM, Digital, SEO, Social Media ,Paid, Performance, SDR, Tradeshows, Events )
• Driving Leads ->MQLS->SQL->Opportunities Conversions
• Influencing high pipe deals with right mixture of ABM and Experiential .
• Competitive Analysis, Battle cards, Products/platform positioning, New market entry ..

Jul 2021 – Mar 2023 · 1 yr 8 mos · Hyderabad, Telangana, India · Hybrid

• Innovapptive Brings Your Frontline Workforce, Back Office and Assets Together
• I am responsible for Marketing our Connected Worker Solutions for Maintenance, Operations and Supply Chain Teams to improve productivity and reduce plant down time while saving $Millios for our customers across oil and Gas, Utility , Mining & Metals and Chemical Industry . Managing Inbound , Paid and outbound marketing performance .

Sep 2020 – Jun 2021 · 9 mos · Hyderabad, Telangana, India

• Leoforce is the leader in Artificial People Intelligence. We’re the company behind Arya, the world’s first and foremost AI recruiting advisor empowering talent acquisition professionals with technology to truly understand people. A market-leading AI recruiting company with a focus on sourcing and hiring quality candidates faster & easier through automated sourcing and AI-driven solutions.
• We are a Recruiting AI Platform built on a mission to empower recruiters with disruptive technology that makes finding great talent easier. We automate the process of sourcing and engaging candidates through your internal database, popular job boards,...

May 2020 – Present · 5 yrs 11 mos

Mar 2020 – Sep 2020 · 6 mos · Hyderabad, Telangana

• Responsible for Demand Generation , Go To Market and Partner Ecosystem For SAP and eSeal ( Live Digital Supply Chain ) and AWS. Lead the Business value management team for SAP practice in the area of S/4HANA move and Intelligent AMS strategy.

Sep 2019 – Mar 2020 · 6 mos · Hyderabad Area, India

• Responsible for Overall Digital Marketing Strategy for Innovapptive with a mission to empower,educate Customers and prospects through all B2B Channels and Make the buyer's Journey smooth.
• Product Marketing Digital strategy in North America, Europe , APAC and ANZ
• Demand Generation through Digital Platforms
• Social Media Growth Hacking
• Improve the Quality of Opportunities and Lead funnel
• Influence the buyers on Purchase decisions with Various Digital Assets on SCM and EAM Space

Oct 2017 – Aug 2019 · 1 yr 10 mos · Hyderabad Area, India

• Responsible for Overall Product Marketing Strategy for Enterprise Asset Management (EAM) and Supply Chain Management (SCM) Product Line with a mission to empower Customers' field workers, supply chain, and the entire enterprise to rapidly and universally access and process information anywhere, anytime.
• Product Marketing strategy in emerging markets
• Demand Generation
• Digital Marketing
• GDC Customer Success Organization

Aug 2015 – Sep 2017 · 2 yrs 1 mo · Hyderabad Area, India

• Innovapptive is an American Multinational software company headquartered in Houston, TX and is a provider of highly configurable cloud based enterprise mobile solution frameworks for enterprise asset management (EAM), field operations and supply chain. With over 150 employees across offices in USA, Germany and India, we serve some of the world’s largest brands within the Oil & Gas, Life Sciences, Chemicals, and Manufacturing industries to name a few. Innovapptive was named a 2016 SAP Pinnacle Award Winner and has won this recognition three years in a row. Today, some of the world’s largest brands run Innovapptive technology and software.
• Marketing Highly Configurable Cloud Based Enterprise Mobile Solution Framework ,empowers to become "Citizen Developers"
• As a Product Marketing Manager, I am responsible for :
• Marketing SAP Enterprise Mobility Technology to Fortune 500 and Global 2000
• Overall Marketing Strategy and Initiatives
• Demand Generation
• Brand development and Channel Management.
• Developing brand strategy and Growth Hacking
• Partner Enablement Program (PEP)
• Marketing Team Management and KPI
• Building up power pack offshore marketing team
• Growth Hacking
• Digital Marketing
• Social Media
• Customer Success

Jul 2014 – Aug 2015 · 1 yr 1 mo · Hyderabad Area, India

• Overall Marketing Strategy for Demand Generation and Sales Qualified Lead generation through various techniques.Part of Value Engineering Team
• At HighRadius, we build innovative software products that modernize receivables management operations at large Fortune 2000 clients. Solutions include cloud software and SAP consulting focused in the Financial Supply Chain Management (FSCM) niche. Clients include Dr. Pepper/Snapple, Adidas, John Deere, Hormel, Under Armor, Tyson, John Deere, Nike and 150+ large consumer manufacturers, distributors and business service providers.

May 2012 – Jun 2014 · 2 yrs 1 mo · Hyderabad Area, India

• HighRadius empowers corporations to modernize receivables in order to lower Days Sales Outstanding (DSO), minimize write-offs, and reduce operating expenses. We offer two product lines as well as implementation services. Receivables OnDemand is a cloud-based suite of solutions that automates and improves cash application, invoicing, and credit, collections, and deductions management. HighRadius Accelerators are certified solutions for SAP that enhance the automation available in the Receivables Management modules and reside natively in the application. We provide the most highly specialized expertise in SAP Receivables Management (formerly FSCM) and offer services to implement or optimize each of its moduless.

Mar 2010 – May 2012 · 2 yrs 2 mos · Hyderabad Area, India

• ProcessMAP is the world’s leading provider of next generation, enterprise-scale, Software-as-a-Service (SaaS) platform to enable organizations become more efficient and intelligent in three key areas: Sustainability & Carbon Management; Environment, Health, Safety (EH&S) Management; and Enterprise Compliance Management. In more than 80 countries, ProcessMAP platform provides customers with an integrated and turnkey platform that includes next generation software, world-class hosting infrastructure, one-stop implementation services, and the industry’s only 24x7 support with a predictable fixed subscription cost. ProcessMAP is headquartered in Ft. Lauderdale, Florida, USA with offices located globally.
• Responsibilities:
• Responsible For Overall Marketing & Sales Activities in APAC Region
• Responsible for Both Online & Offline Marketing Strategy planning and implementation

Mar 2009 – Feb 2010 · 11 mos · Bangaluru

• Appnomic Systems is a leading provider of preventive IT performance management solutions enabling businesses to better leverage their IT operations for growth, profitability, and competitive advantage. Founded in 2006, Appnomic has grown to be a global provider of Software and Software as a Service (SaaS) solutions for preventive, application-centric and automated management of IT infrastructures.Appnomic’s AppsOne and OpsOne advanced analytics automate complex application performance management (APM) tasks, labor intensive IT processes, and data center operations.
• Product Analysis
• Expert in Cojoin Analysis,Competitor analysis & Topology.
• Core competencies include but not limited to:
•  High Technical Aptitude
•  Problem Solving Skills
•  Market Analysis (revenue).
•  SWOT Analysis.
•  Demand Generation
•  Online Marketing
•  Risk Analysis
•  Business Process Analysis
•  Reporting and Facilitation

Mar 2008 – Mar 2009 · 1 yr · Bangaluru

• Market Research, BD for India