Koyena Dutta

Operations Associate

India4 yrs 3 mos experience

Highly Stable

Key Highlights

Proven track record in business development and onboarding.
Strong analytical skills demonstrated through competitive benchmarking.
Effective communication and media relations experience.

Stackforce AI infers this person is a Business Development and Marketing professional with experience in E-commerce and Media Relations.

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Skills

Core Skills

Campaign ManagementMedia RelationsBusiness Development

Other Skills

CampaignsVideo EditingCommunicationSocial MediaBusiness AnalysisEnglishWritingMicrosoft PowerPoint

Experience

4 yrs 3 mos

Total Experience

4 yrs 3 mos

Average Tenure

Current Experience

Ajio.com

Summer Intern

Apr 2025 – Jun 2025 · 2 mos · Bengaluru · On-site

Drove onboarding and growth of Gen-Z brands on AJIOGRAM by building tailored value propositions and reducing seller onboarding friction. Performed large-scale competitive benchmarking of 1,000+ brands across 9+ categories using the P0–P2 framework to identify priority sellers. Developed a structured BD pipeline for 150+ brands, identified funnel drop-offs, and improved onboarding turnaround time. Analyzed brand-level performance to evaluate the impact of catalog fitness, visibility levers, conversion rates, coupon burn, and vendor funding on GMV and ROI. Assessed brand fit across multiple commission models and margin structures to enable scalable onboarding for niche sellers. Supported growth campaigns through data-led CRM callouts and Instagram-first initiatives during AJIO’s BOLD AF Sale.

Business AnalysisCampaignsCommunicationSocial MediaBusiness Development

Indian institute of management bodh gaya

3 roles

Placement Coordinator

Promoted

Aug 2024 – Mar 2026 · 1 yr 7 mos

CSR Representative

Feb 2022 – Aug 2024 · 2 yrs 6 mos

CampaignsCampaign Management

Media & PR Representative

Dec 2021 – Aug 2024 · 2 yrs 8 mos

Video EditingCommunicationSocial MediaMedia Relations

D. e. shaw india private limited

FinQuest Fellow

Aug 2024 – Aug 2024 · 0 mo · Remote

Selected among the top three students from the institution for a competitive 3-week fellowship programme after an evaluation-based selection process. Worked on an analytical study of post-COVID monetary policy changes and their impact on Indian and global financial markets, focusing on interest rates and macroeconomic outcomes. The programme included one-on-one mentor interactions, offering practical exposure to financial strategy and market thinking, while enabling meaningful professional networking.

Ifinstrats

Marketing Research & Content Creation

May 2024 – Jun 2024 · 1 mo · Bengaluru, Karnataka, India · On-site

Orchestrated content creation, social media management, and digital strategy development to enhance online reach.

Farmserv innovations

Marketing Research Intern

Apr 2024 – May 2024 · 1 mo · Pune, Maharashtra, India · On-site

Conducted research and developed B2C digital marketing strategies, integrating use cases for farming advisory services via WhatsApp APIs.

Bihar rural livelihoods promotion society (jeevika)

Rural Internship

Mar 2023 – Apr 2023 · 1 mo · Bihar, India · On-site

Assessed impact through surveys with a sample size of 70+ people.
Conceptualized and drove an awareness campaign, measuring the impact of the campaign through data analysis and reporting, resulting in actionable recommendations for stakeholders.