Ankit Sharma

CEO

Noida, Uttar Pradesh, India16 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 11 years of experience in digital media solutions.
Proven track record in driving advertiser business goals.
Strong leadership and mentoring skills.

Stackforce AI infers this person is a MarTech expert with extensive experience in digital media solutions and product marketing.

Contact

Skills

Core Skills

Team ManagementCampaign OptimizationApp Media SolutionsRevenue GrowthAccount OptimizationChange ManagementProduct ManagementMarket Research

Other Skills

Cross-functional CollaborationService StrategyCampaign ManagementCustomer EngagementAccount ManagementSales SupportMarket IntelligenceProduct DevelopmentManagementMarketing CommunicationsSocial Media MarketingBrand ManagementPowerPointPhotoshopSales Management

About

Self-driven marketing professional with over 11 years of in-depth experience in orchestrating digital media solutions, leading teams, managing large businesses, & product marketing within startup and established organizations. Proven track record of success in driving advertiser business goals, boosting process efficiencies, owning P&L, and developing data driven product roadmaps/ annual plans. Equipped with excellent leadership and mentoring skills to provide support and constructive performance feedback influence team/ others to move towards a shared vision. Possess strong verbal and written communication skills and solid presentations skills to distill sophisticated strategies into actionable points for fueling revenue growth. Demonstrate outstanding problem solving and critical thinking capabilities to interpret customers’ needs and translate them into digital media plans and operational requirements. Exhibit exceptional organizational skills to manage multiple projects and work independently in a methodical and structured fashion under tight deadlines while maintaining keen attention to detail. Proficient in digital marketing tools and passionate about nurturing digital marketing talent & fostering cross functional collaboration.

Experience

16 yrs 3 mos

Total Experience

3 yrs 3 mos

Average Tenure

10 yrs 3 mos

Current Experience

Google

4 roles

Country Head, Ads Solutions, India

Promoted

Apr 2025 – Present · 1 yr 1 mo

Manager, App Media Marketing (India)

Promoted

Jan 2022 – Apr 2025 · 3 yrs 3 mos

Recruit, develop, and supervise a team of app specialists; set clear goals and assign equitable opportunities; manage progress, talent and career development
Enable delivery of customer objective anchored media solutions & campaign optimization support for India’s app-first and omni-channel advertisers; managing an annual revenue of ~$xxM
Cross-functional collaboration with sales & other partner teams to understand their priorities and distill them into an annual plan for revenue acceleration
Design the service strategy to support tentpole events leveraging vendor support and automated solutions
Establish & grow the app specialist ecosystem for APAC growing the team to xx app specialists supporting India, Greater China, South East Asia, Japan & AU/NZ

Team ManagementCampaign Optimization

App Marketing Specialist

Jun 2020 – Jan 2022 · 1 yr 7 mos

Delivered app media solutions & bespoke interventions to achieve customer business objectives for advertisers across e-commerce, super apps, travel, and finance etc; managing an annual revenue of ~xxM, portfolio growth: yy% YoY
Enabled e-commerce close @xx% vs. stretch target in Q4'21 by assisting key advertisers in war-room setup during peak events; growth facilitated via bespoke solutions/ intraday recommendations
Led internationalization efforts of a key e-commerce player as it forayed in IN/ EU/ LATAM markets; $xxM+ incremental revenue unlocked; xM+ installs generated transcending the advertiser to rank #1 on the Play Store.

App Media SolutionsRevenue Growth

Performance Display Marketing Specialist

Feb 2016 – Jun 2020 · 4 yrs 4 mos

Managed & optimized the Google Display portfolio of large advertisers across travel & finance verticals
Worked closely with the sales teams to lend pre-sales and post-sale service and account optimization support to key advertisers; managing an annual revenue of ~$xxM with a portfolio growth of xx% YoY
Facilitated change management; built partnerships with leadership team; orchestrated and executed the pilot; identified risks and plugged-in appropriate mitigation activities to successfully land the unification of Display & Programmatic teams

Account OptimizationChange Management

Lava international limited

2 roles

Assistant Product Manager

Promoted

Feb 2015 – Jan 2016 · 11 mos

o Ownership of LAVA’s feature phones (ARC & Discover series) and entry level smart phones with respect to revenue and gross contribution
o Leading Go-to-Market planning, PSI planning & portfolio planning
o Coordinating with leading partners in the Chinese handset eco-system for new product development and supporting the Chinese & Indian project team to ensure timely launch of new products
o Managing a portfolio of over 10 models at all times with roughly 1-2 launches each month
o Market intelligence and research initiatives to track market dynamics and competition
o Understanding consumer needs for feature phones and entry level smart phones
o Ensuring equitable allocation of stock and devising schemes for timely liquidation

Product ManagementMarket Research

Young Leader

May 2014 – Jan 2015 · 8 mos

Cross functional exposure across various verticals & geographies
12th May 2014 - 06th June 2014: Customer Service Delivery (Delhi/ NCR)
Project: Six Sigma Project on Adherence to 2 day turn-around-time
09th June 2014 -15th September 2014: Sales & Service (UP: Lucknow, Bareilly & Noida)
Projects:
1. Trade satisfaction survey
2. Perceptual mapping of LAVA & competitive landscaping
3. Developing strategies for LAVA campus connections (HR: Talent Acquisition)
4. Service blueprinting
5. Audits & competitive benchmarking of service centres
16th September 2014 -24th November 2014: Marketing & Communications (Noida)
Projects:
1. BTL Automation
2. Digital Marketing (Employer Branding): LAVA Campus Connect
3. End to end conceptualization & execution of StreetSmart (a national level case challenge)
4. Merchandising guidelines
5. BTL intelligence sourcing strategy
6. Audit & compliance
7. POSM usage: trends and analysis
8. POSM deployment SOP development
9. Leaflet dispenser layout design: getting market insights
10. Internal communication plan and implementation of LAVA Swacch initiative (CSR)
Received LAVA Star Award for LAVA Campus Connect: an e-initiative to connect with partner B-Schools
25th November 2014 -31st January (Product-Noida)
Projects:
1. Analysis of import data (handset industry)
2. Gathering market intelligence for product kick off
3. Usage and attitude study for entry level smartphones

Benchmark six sigma

Client Relationship Manager

Apr 2013 – Aug 2013 · 4 mos

Developing new product, exploring new markets & leveraging the Social Media
Project Brief:
Project 1: Segmenting the target market, strategizing the GTM approach & developing the business through sales pitching for the certifications offered by Benchmark Six Sigma, predominantly to B-Schools
Project 2: Conceptualizing, designing & promoting two National Level events open to the top B-Schools
Objectives:
Exploring Business Opportunities & closing sales at various B-Schools across three cities
Ensuring participation in the National Level events (Benchmark’s Trailblaze & Sparks) through Social Media Marketing & on ground activations
Deliverables:
Student sessions at B-Schools and closing sales for the Green Belt Certification: Arranged student sessions at 3 B-Schools out of which two got converted for Green Belt Certification
Mobilization of the 40,000 member strong Benchmark Six Sigma forum through 100 thought provoking posts
Content design and user-engagement management on Social Media Platform

Media relations & ranking committee

Co-ordinator

Jun 2012 – Apr 2014 · 1 yr 10 mos · IMT Ghaziabad

Managed a team of 48 and responsible for:
o Designing & generating content for ‘The Perspective’- the official newsletter of IMT Ghaziabad
o Handling Admission queries on various social media platforms
o Co-ordinating the admission process at IMT Ghaziabad & conducting city meet
o Managing IMT Ghaziabad's website and official Facebook page
o Media coverage for Convocation and other events at IMT Ghaziabad
o Conceptualization, design and conduct of Press-Tease (intra event) & Big10 (inter B-School event)

Nokia siemens networks

Configuration Management Engineer

Nov 2009 – Jun 2012 · 2 yrs 7 mos

As the Configuration Management Engineer, I was responsible for seamless Network Operations for all the 8 Circles of Bharti AIRTEL, India Operations. The job profile demanded co-ordination with the various Circle Teams for implementation of new services and expansion of the existing ones.
Key Assignments/ Initiatives:
Planning, co-ordination and implementation of the Mobile Number Portability Project for Odisha Circle of Bharti AIRTEL within the stringent deadlines
Creating modules for critical network activities (involving outages) that resulted in a reduction of implementation time and revenue losses
Responsible for backup of network elements and regular update of network topology diagrams
Resolving international roaming-related complaints as per SLA
Troubleshooting and Rectification of network faults for all the 8 Circles of Bharti AIRTEL ensuring no revenue losses and creating customer delight by maintaining the KPIs
Single point of contact for Call Centre configurations and routing for Odisha Circle of Bharti AIRTEL