Apr 2025 – Present · 1 yr 1 mo · On-site

• 🚀 **Scaling Growth Across Tier 2 & Tier 3 Markets | Operations | Brand Activation | Team Leadership**
• Proud to share key milestones from my recent journey:
• Spearheaded expansion across **Tier 2 & Tier 3 cities**, driving market penetration and brand visibility
• Built and scaled an **in-house team from 0 to 500+ promoters and supervisors**, establishing a strong execution backbone
• Managed and mentored **5 city leads**, ensuring consistent performance and alignment with business goals
• Led end-to-end **ATL & BTL marketing initiatives**, including OOH branding, on-ground activations, and hyperlocal campaigns
• Reduced **Customer Acquisition Cost (CAC)** from ₹1300 to ₹350 through strategic optimization and channel efficiency
• Increased **team productivity from 8 to 25 conversions/day**, improving overall operational efficiency
• Successfully onboarded and managed **50+ vendors across North Zone**, maintaining quality and timelines
• Launched **150+ stores seamlessly**, ensuring strong go-to-market execution
• Collaborated closely with Operations to **boost store-level OPD (Orders per Day)** through targeted interventions
• Initiated **“Zepto Samachar”**, a monthly communication platform to boost team morale, transparency, and productivity
• Partnered with brand and central teams to provide **weekly on-ground insights and market intelligence**
• Leveraged **local influencer collaborations** to drive awareness and increase store OPD
• Represented the brand at **ZOHO Bazaar (Delhi)**, enhancing visibility and customer engagement
• Built a **real-time performance tracking platform** for vendors and internal teams to drive accountability
• Streamlined **vendor billing and payment processes**, coordinating with finance teams for timely weekly closures
• 💡 Passionate about building scalable systems, high-performing teams, and driving growth in emerging

Apr 2024 – Mar 2025 · 11 mos · On-site

• Strategic and impact-focused Offline Zonal Senior Growth Manager with a demonstrated history of leading multi-city offline growth initiatives, launching new markets, and optimizing performance across zones. I specialize in building and scaling offline presence through hyperlocal strategies, data-driven planning, and cross-functional coordination.
• With a deep understanding of regional market dynamics and consumer behavior, I lead end-to-end growth efforts—from market assessment and partner onboarding to team management and campaign execution. I thrive in fast-paced, high-growth environments where operational excellence and local insights drive real business outcomes.
• 🔹 Core Competencies:
• Regional market expansion and zonal performance management
• Cross-city planning, city onboarding & scaling operations
• Strategic partner/vendor acquisition and relationship management
• Hyperlocal marketing campaigns & brand activations
• On-ground team leadership, training & performance tracking
• Data-led decision-making and process optimization
• Collaboration with central product, marketing, and operations teams
• As a senior leader, I focus not just on growth, but on building systems and teams that enable long-term success. Always open to connecting with like-minded professionals passionate about regional growth, customer reach, and offline excellence.

Apr 2023 – Mar 2024 · 11 mos · On-site

• Dynamic and results-oriented Offline City Growth Manager with a strong track record of scaling operations, driving local market penetration, and building strategic partnerships at the city level. I specialize in launching and growing offline presence in new and existing markets by understanding local behaviors, activating high-impact on-ground campaigns, and forging relationships that drive sustainable growth.
• 🌟 Core Strengths:
• City launch planning and execution
• Hyperlocal marketing & brand activations
• Vendor/partner acquisition and management
• Community engagement and customer outreach
• Data-driven decision making and performance tracking
• Cross-functional collaboration with marketing, ops, and product teams

Aug 2021 – Mar 2023 · 1 yr 7 mos · On-site

• I specialize in crafting data-informed marketing strategies that fuel brand awareness, customer engagement, and revenue growth. With a strong background in campaign management,Offline Marketing, and cross-functional team leadership, I bring a balance of creativity and analytics to every project I lead.
• ✅ Key Strengths:
• End-to-end campaign development (strategy, execution, analysis)
• Brand positioning and storytelling
• Market research & competitive analysis
• CRM and marketing automation tools
• Team leadership and stakeholder collaboration