Esheta Rathi

Business Development Manager

Gurugram, Haryana, India5 yrs 3 mos experience

Key Highlights

Led marketing initiatives for Xavier's Commerce Society
Co-founded Oval Tray focusing on artisanal baking
Managed high-value accounts generating significant revenue

Stackforce AI infers this person is a Marketing and Design Professional with a focus on B2C and creative industries.

Contact

Skills

Core Skills

Account ManagementSalesMarketing StrategyMarketingBakeryGifting StrategiesGraphic Design

Other Skills

Key Account Acquisition & RetentionCorporate GiftingAdobe Creative SuiteAnalytical SkillsCommunicationAdobe PhotoshopUser Experience Design (UED)

About

Currently an Enterprise Manager at Zomato’s HQ, I work with the GOATs team to work with some of India’s most iconic dining brands. I began my journey in Zomato’s Kolkata market, spending two years as a Key Account Manager managing high-value clients and leading performance-driven campaigns. I hold a B.Com (Hons.) in International Marketing & Advertising from St. Xavier’s College, Kolkata, where I also served as Joint Marketing Head of the Xavier’s Commerce Society. I’m passionate about design and digital experiences. I’ve completed certifications in Graphic Design (Adobe Creative Suite) and UI/UX Design (Figma), which I continue to apply in both personal projects and strategic thinking. In 2020, I co-founded Oval Tray, a home-grown venture focused on artisanal baking and creative gifting, bringing together my love for branding, aesthetics, and entrepreneurship. I enjoy solving problems at the intersection of logic and creativity — whether it’s building campaigns, uncovering insights, or collaborating on new ideas. If you value fresh thinking, thoughtful partnerships, or just a good conversation — let’s connect!

Experience

5 yrs 3 mos

Total Experience

2 yrs 1 mo

Average Tenure

1 yr

Current Experience

District

Enterprise Manager

May 2025 – Present · 1 yr · Gurugram, Haryana, India · On-site

Zomato

Key Account Manager

May 2023 – Apr 2025 · 1 yr 11 mos · Kolkata, West Bengal, India · On-site

Managed a strategic portfolio generating 18% of the city’s monthly Dining Ads revenue.
Drove new client onboarding for Zomato Dining and ensured sustained partner growth.
Led campaign strategy and growth planning for restaurant partners across online and offline channels.
Supervised the BNB charter for the city, ensuring parity in offerings across platforms enhancing overall performance.
Managed 200+ accounts contributing to 15% of the city’s total GMV, including leading chain brands.

Account ManagementKey Account Acquisition & RetentionSales

Xavier's commerce society

3 roles

Joint Marketing Head

Promoted

Jul 2022 – Apr 2023 · 9 mos

Led a 40-member marketing team, overseeing year-round campaigns and brand strategy for the Society.
Planned and executed marketing initiatives—both on-ground and digital—for all XCS events, ensuring strong outreach and engagement, focusing on hygiene marketing and topical relevance across platforms.
Spearheaded double editions of four flagship events: Insignia, Inception, Corporate Prodigy, and Innovision, managing end-to-end marketing.
Introduced Inayat, a social impact initiative focused on uplifting underprivileged communities, launched in 2022.

Marketing StrategyMarketingGraphic Design

Creative Team Member

Jun 2021 – Jul 2022 · 1 yr 1 mo

Working Committee Member

Nov 2020 – May 2021 · 6 mos

The connecthub

Design Intern

Dec 2021 – Mar 2022 · 3 mos

Designed and executed social media campaigns for brands like Toshiba, Hisense, and Spawake.
Ideated and developed creative assets for both online and offline brand touchpoints.
Worked extensively on the Adobe Creative Suite to produce visually cohesive and brand-aligned content.
Collaborated with the internal team and directly communicated final designs to clients for feedback and approval.

Graphic DesignAdobe Creative Suite