Ila Wadhwa

Business Development Executive

South Delhi, Delhi, India18 yrs 10 mos experience
Highly Stable

Key Highlights

  • Expert in building AI-driven marketing strategies.
  • Proven track record in global account management.
  • Strong focus on social impact and economic empowerment.
Stackforce AI infers this person is a Telecommunications and MarTech expert with a strong focus on AI-driven business strategies.

Contact

Skills

Core Skills

Global Account ManagementSalesAlliances & PartnershipsRevenue GenerationCustomer Lifecycle ManagementP&l ManagementCustomer AcquisitionSales Cycle ManagementContract ManagementBusiness DevelopmentCustomer SatisfactionCustomer InteractionsMarket Entry StrategyMarket AnalysisMarketing Planning

Other Skills

Customer Relationship ManagementTeam BuildingStrategic AlliancesMarketingOperationsMarket PlanningTelecommunicationsCRMAccount ManagementTeam ManagementProduct DevelopmentStrategic PlanningProduct ManagementPre-salesMobile Devices

About

As a digital marketing veteran and Google business leader, I’ve spent my career at the intersection of technological disruption, strategic execution, and sustainable growth. I thrive in environments where scale meets complexity—helping organizations navigate the shift from legacy frameworks to AI-first ecosystems while building high-performing, people-centric teams. Currently, I am leading a pivotal chapter at Google, focusing on the transformative power of AI to redefine MarTech and operational excellence. My focus is on empowering businesses to unlock the full potential of their data, leveraging generative and agentic AI to create strategic levers that drive measurable business outcomes and long-term customer value. I am particularly energized by the challenge of building 0-to-1 businesses within large-scale organizations. Whether I am architecting new market-entry strategies, integrating AI into core operations to simplify complexity, or mentoring the next generation of leaders, my goal remains the same: drive absolute clarity, create unstoppable momentum, and deliver results that move the needle. Outside of the office, I am deeply committed to social impact, specifically supporting initiatives that provide children with the tools they need to succeed and programs that drive economic empowerment. I envision a world where access to opportunity is universal, allowing every individual to achieve their full potential.

Experience

18 yrs 10 mos
Total Experience
6 yrs 8 mos
Average Tenure
5 yrs 5 mos
Current Experience

Google

3 roles

Head of Mid Market Sales, Lead Gen Business, Google

Apr 2025Present · 1 yr 1 mo

Head of Multichannel Retail and CPG

Promoted

Apr 2023Present · 3 yrs 1 mo

Mid Market Sales Lead, India @ Google

Dec 2020Present · 5 yrs 5 mos

Apple

Head of App Store Business, India @ Apple

Feb 2019Dec 2020 · 1 yr 10 mos · Gurgaon, Haryana, India

Airtel

6 roles

GM & Head - Global Account Management & NextGen Vertical

Promoted

Jan 2017Jan 2019 · 2 yrs

  • From managing the oldest & largest business globally from the biggest carrier partners as part of the Global Account Management Head Role to setting up the Newest Vertical focusing on Alliances & Partnerships with New Age Companies looking to enter India as part of the Next Gen Vertical Head Role.
  • Global Account Management Head - Leading a global team to nurture & grow some of the largest accounts, managing all aspects of relationship from Sales to Support with a focus penetrating business from new Decision Making Units across the globe.
  • Next Gen Vertical Head - Responsible for setting up new revenue streams from new age companies (tech startups, cloud based, security), enabling them to:
  • 1. Setup their business using Airtel's Bandwidth, IP, Cloud & Data Centre Solutions
  • 2. Scale their business using various GTM alliance & partnership models
  • 3. Monetize their business using Direct Carrier Billing for app based business models.
Global Account ManagementAlliances & PartnershipsSalesCustomer Relationship Management

Business Head - Consumer Business (Direct Carrier Billing, VoIP Apps & IoT)

Oct 2016Dec 2017 · 1 yr 2 mos

  • Responsible for creating new revenue streams for the organization focusing on New Age Businesses like VoIP, Carrier Billing & IoT.
  • Created sustainable & fairly large revenue lines across new products. Ensured persistent & sharp focus on hunting customers across the globe, setting up process around complete customer lifecycle management from on boarding to collection and building a young & strong team having a single point obsession with customer need & satisfaction.
Revenue GenerationCustomer Lifecycle ManagementTeam Building

Business Head, Airtel Talk (VoIP Communications App) and Innovations

Promoted

Oct 2014Oct 2016 · 2 yrs

  • Appointed as Business Head to set up & grow business of Airtel Talk App including P&L management, acquisition, retention, consistent feature innovations, customer service & strategic alliances
  • Launched, Managed and Grew new retail application (Airtel Talk) with innovative features for Airtel’s global business; Reached 100+ countries with 300% revenue growth in year 1
  • Added 2mn+ registrations with higher than average retention rate of 45%; Generated USD11 revenue per paid user and 30mn minutes per month within 6 months of operation
  • Led In-House innovative marketing campaigns in 15 top markets resulting in 80% lower cost per acquisition
  • Spearheaded strategic alliances with innovative business models in Singapore, Philippines, Middle East & US to grow the customer base, thus establishing the first of its kind Telco – OTT App partnership in the industry; Realized 200% growth in topline within 3 months
  • Airtel Talk App was recognized at the American Business Awards, Toronto in October 2015 and won the Stevie Award for the best application in the ‘Apps Utility & Services’ category
P&L ManagementCustomer AcquisitionStrategic Alliances

Head - Business Development, Global, Wholesale Voice

Jun 2012Oct 2014 · 2 yrs 4 mos

  • Promoted as team lead to expand the wholesale voice customer base by managing all stages of sales cycle, contract management, operations & deal structuring
  • Created and executed global business plan to expand sales by setting up a team of 5 professionals; Increased customer base by 25% in 2 years across segments
  • On-boarded new customers and increased wallet share from them to enhance the division’s base of Strategic Customers by 50%
  • In 2 years of inception, the team started contributing INR 200cr (10%) to the division’s topline and serviced 150 customers, 20% of the total customer base
  • Executed Long term deals with strategic customers, a first in Airtel Voice Wholesale business, to secure annuity business in a highly dynamic environment
Sales Cycle ManagementContract ManagementOperations

Senior Business Manager - Middle East & Africa, Global Data Business

Jun 2008Jun 2012 · 4 yrs

  • Responsible for setting up, managing & growing business for Wholesale Data Services in Middle East & Africa region.
  • Set up business from scratch in Middle East & Africa region which now contributes to 65% of the division revenue through a base of 22 customers across 9 countries
  • Drove market share in major GCC Countries and North Africa from 0% to 30% in 3 years in major data products with 100% market share in top 2 markets; Penetrated new markets including Iran & East Africa through long term deals & innovative solutions
  • Pivotal in recognition of Bharti Airtel as the ‘Best Wholesale Carrier, Middle East’ at the Telecom World Award, 2009
  • Consistently rated highest in the division by all customers on Customer Satisfaction (C-SAT) survey
Business DevelopmentCustomer Satisfaction

Young Leader, Management Trainee

Jun 2007Jun 2008 · 1 yr

  • Successfully handled customer interactions at each stage of the deal cycle to ensure zero escalations and ensuring customer satisfaction. Sales target achievement : 104%
  • Developed market entry strategy for Usage based Internet through evaluation of new data products
  • Developed mathematical model to reduce customer churn rate using Logistic Regression by analyzing and adopting cross industry practices
Customer InteractionsMarket Entry Strategy

Sharaf retail

Marketing, Forever 21

Apr 2006Jul 2006 · 3 mos

  • Determined reasons for drop in sales through successfully analyzing consumers’ and competitors’ brand perception about Forever 21 fashion brand.
  • Recommended the way forward by developing a marketing plan for the brand.
  • 6 out of 11 recommendations made were implemented leading to increase in sales.
Market AnalysisMarketing Planning

Education

Management Development Institute, Gurgaon

MBA — Marketing & Finance

Jan 2005Jan 2007

Lady Shriram College, Delhi University

B.A. (Hons) — Economics

Jan 2002Jan 2005

Mater Dei School

Jan 1990Jan 2002

Stackforce found 100+ more professionals with Global Account Management & Sales

Explore similar profiles based on matching skills and experience