Becky Straker

Director of Engineering

Fleet, England, United Kingdom22 yrs 5 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 25 years in Marketing and Communications.
Expertise in International Communications across EMEA and APAC.
Proven track record in Executive-level Communication.

Stackforce AI infers this person is a seasoned professional in SaaS and Corporate Communications.

Contact

Skills

Core Skills

International CommunicationsCorporate CommunicationsCustomer AdvocacyCommunications

Other Skills

Executive-level CommunicationInternal and External CommunicationsDemand GenerationGo-to-market StrategyPartner ManagementSolution SellingCopywritingBusiness AlliancesMiddlewareChannel PartnersEMEAChannelResellersPre-salesBusiness Intelligence

About

I have been in the Marketing, Communications and PR world since graduating in Marketing nearly 25 years ago. The last 18+ years have been in software, covering EMEA A&C Comms, Customer Advocacy, EMEA Corporate Communications, Internal Comms and International Comms (EMEA & APAC). I am hugely driven by people, and show this through my work ethos: to deliver beyond expectations to my stakeholders. I have a passion for sport and a competitive edge!

Experience

22 yrs 5 mos

Total Experience

4 yrs 6 mos

Average Tenure

5 yrs

Current Experience

Confluent

2 roles

Director of International Communications

Promoted

Jan 2023 – Present · 3 yrs 4 mos · Greater London, England, United Kingdom

Executive-level CommunicationInternational Communications

Head of International Communications

May 2021 – Feb 2023 · 1 yr 9 mos · Greater London, England, United Kingdom

Executive-level CommunicationInternational Communications

Servicenow

3 roles

Head of UKI Corporate Communications, EMEA Content and Social

Jan 2019 – May 2021 · 2 yrs 4 mos

Executive-level CommunicationCorporate Communications

Head of EMEA Customer Advocacy

Promoted

Jan 2017 – Jan 2019 · 2 yrs

Executive-level CommunicationCustomer Advocacy

EMEA Corporate Communications Manager

Jul 2016 – Jan 2017 · 6 mos

Executive-level CommunicationCorporate Communications

Oracle

2 roles

EMEA Corporate Communications

Promoted

Aug 2012 – Jul 2016 · 3 yrs 11 mos · Greater Reading Area

Extremely varied role in a constantly changing, dynamic environment. Ranges from purchase and budget control to being part of the strategy board and proposing ideas, assisting with the execution of large campaigns via our agencies, reporting on those campaigns, statistical analyses on the success rates of different EMEA-based oracle.com pages, and generating ideas going forward for increasing traffic.

Corporate Communications

Partner Marketing Communications Manager

May 2008 – Jun 2011 · 3 yrs 1 mo · Greater Reading Area

My A&C role was varied and included planning, building and then executing social networks, blogs, videos and newsletters for communities, utilizing demand generation to its maximum potential. I also pulled reports through the various channels and undertook statistical analyses on all communities’ campaigns to report on the success. During this role I won the Oracle Fusion Middleware Partner Community Award for Outstanding Marketing Contribution 2010.
Customer references and success stories were also an important part of this role, ensuring that everything was reported and then visible to the wider audience to maximize lead generation for the community and partners.

Corporate Communications

First public relations

Account Manager

Jun 2007 – May 2008 · 11 mos · London Area, United Kingdom

Writing press releases, creating and maintaining relationships with journalists, attending press events, hosting press trips including a multi-cultural trip to Miami with eight world-wide key travel journalists. Reporting on coverage, results, statistical analysis and proving our worth.

Esprit holidays ltd

Marketing Coordinator

Sep 2002 – May 2007 · 4 yrs 8 mos

Writing and proofing brochure copy and sourcing images, web site set up, online booking set up, social media set up, promotion and execution. Liaising with design agency, photographers, PR agency. In-house PR including writing press releases, shorts and creating relationships with key journalists. Hosting press trips. In-depth product and price comparison analyses with top competitors and promoting our worth to top ski travel agencies.

Internal and External CommunicationsCommunications