Jul 2015 – Jul 2019 · 4 yrs · Gurgaon, India

• Responsible towards defining, identifying, nurturing and expanding Cisco’s partner base for selling Data Center, Virtualization & Cloud solutions; leading partner planning process to achieve revenue; increase coverage of large SI, medium-size to large boutique resellers, and a long tail of smaller resellers to maximize pipeline and revenue; expanding partner mindshare towards Cisco’s solutions and offerings; orchestrating and driving collaboration amongst Cisco’s partners (VMware, Citrix, NetApp, EMC) towards building a sustainable partner ecosystem; drive awareness of eco-system Technology alliances and segment channels where triangulated GTM approach helps drive increased revenue.

Nov 2014 – Jul 2015 · 8 mos

• Key responsibility is to develop Dell "Cloud Client" solution business through Global SI & focus partners nationally.
• GEO Expansion, Territory expansion and increase enterprise business base through Inside Sales Team, Account Managers, Channel managers and Business Partners.
• Enabling Dell’s Direct Sales team and Channel Partners by regular trainings both on product and technology.
• Effectively utilize Dell tools and work closely with the necessary resources and field to meet sales objectives.

Feb 2008 – Jan 2015 · 6 yrs 11 mos

• Retention/Development of the key accounts handled through business partners. Focus on maintaining and expanding business relationships/market share with existing & New Dell customers. Maintaining relationship with the CEOs, CFOs, CTO s and other key decision makers of various companies to ensure continuous business from the new and existing accounts.
• Positioning DELL as a solution provider to the end user instead of just a hardware selling company, in a way being customer focused.
• Acquiring and registering new channel partners to increase the revenue generation through higher sales via the partners.
• Penetration and acquisition of new accounts. Focuses on identifying, qualifying, targeting and closing new business opportunities. Working persistently to gain new accounts and/or identify opportunities in account territory with focus on relationship business.
• Focus on Increasing Line of Business (Enterprise Solutions, Client Products, Software’s & Peripherals etc) penetration within the existing and new market.
• Effectively utilize Dell tools and work closely with the necessary resources and field to meet sales objectives.
• Objection handling and conflict management

May 2006 – Feb 2008 · 1 yr 9 mos · New Delhi Area, India

• Developed and managed a motivated network of retail partners, enhancing commitment to HP.
• Fostered strong relationships with retailers to boost channel loyalty and affinity towards HP products.
• Conducted training programs for retail sales executives, improving product knowledge and selling skills.
• Drove key business fundamentals, including forecasting and inventory management, resulting in improved operational efficiency.

Mar 2005 – May 2006 · 1 yr 2 mos · New Delhi Area, India · On-site

• Managed and expanded HCL PC business through direct and indirect channels, enhancing market share.
• Developed a robust channel network for HCL Desktops and Laptops, driving sales coverage.
• Organized Employee Purchase Programs and generated leads through marketing activities, resulting in increased brand visibility.
• Managing Key accounts and its sales cycle.

May 2003 – Mar 2005 · 1 yr 10 mos · Chennai & New Delhi · On-site

• Managed Territory of Tamilnadu based out of Chennai (May'03 till Dec'04) & Delhi NCR based out of Delhi (Dec'24 till Mar'05).
• Onboarded and nurtured business partnerships, expanding market presence in Tier 2 and 3 cities.
• Executed resource planning and stock management, maintaining optimal inventory levels to meet demand.
• Prepared detailed performance reports to inform strategic decision-making and drive sales growth.

May 2001 – May 2003 · 2 yrs · Chennai, Tamil Nadu, India · On-site

• Identifying, Creating & Developing Opportunities in the Enterprise segment for IBM & HP in the domain of IT Infrastructure which endpoints, Datacenter Infrastructure & Network Printing solutions.
• Help customers define and refine their business requirements and IT requirements by working closely with them to understand their needs, goals and business priorities.
• Enable Business-IT fitment by understanding IT Strategy, priorities, architectural / design goals ; and defining the overall landscape with various stakeholders.
• Work closely with the customer to roll-out the overall RFP / RFI / Tender while adhering to various internal and regulatory guidelines