Murali MC

Business Development Executive

Bengaluru, Karnataka, India10 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in Salesforce administration and GTM systems.
Achieved 99.9% accuracy in cloud consumption forecasting.
Proficient in data governance and sales analytics.

Stackforce AI infers this person is a SaaS Sales Operations expert with strong data governance and analytics capabilities.

Contact

Skills

Core Skills

Gtm Systems & Salesforce AdministrationSales ForecastingData GovernanceCrm Data GovernanceSales ReportingData Management

Other Skills

SalesforceSales AnalyticsForecastingPipeline ManagementData QualityAnalyticsDemandToolsZoomInfoSales OperationsGo-to-Market StrategySales Target ManagementUser Acceptance TestingStakeholder ManagementTerritory ManagementGlean AI

About

I am a GTM Systems and Sales Operations professional with 9+ years of experience supporting global sales teams through scalable CRM systems, data governance, and sales analytics. Currently working as a GTM Systems Analyst, I focus on building and optimizing Salesforce-based tools that enable accurate forecasting, pipeline visibility, and efficient sales planning. I work closely with Sales, Finance, RevOps, and Engineering teams to ensure GTM systems deliver reliable data and insights for strategic decision-making. My experience spans across: • GTM Systems & Salesforce Administration • Sales Forecasting & Pipeline Analytics • Territory Planning & Quota Management • CRM Data Governance & Data Quality • Sales Reporting & Dashboard Development • Product Ownership for Salesforce Applications • AI-driven GTM use cases and automation I enjoy solving operational challenges and building scalable systems that enable sales organizations to operate efficiently and make data-driven decisions.

Experience

10 yrs

Total Experience

3 yrs 4 mos

Average Tenure

5 yrs 3 mos

Current Experience

Confluent

2 roles

GTM Systems Analyst

Promoted

May 2024 – Present · 2 yrs 1 mo

Product Owner for a Salesforce-based Consumption Forecasting Tool (CFT) improving cloud consumption forecasting accuracy to 99.9%.
Managed product backlog, feature prioritization, and stakeholder requirements across Sales, Finance, and Sales Operations teams.
Delivered forecasting analytics including pipeline coverage, attainment forecasting, and performance insights for sales leadership.
Partnered with theatre-level sales leaders for territory planning, quota setting, and forecasting cadence.
Maintained quota targets and forecasting data across Salesforce and Clari.
Built dashboards and automated reports to identify anomalies and improve CRM data quality.
Led UAT testing and regression validation for Salesforce deployments.
Collaborated with Salesforce developers, QA, and business systems teams to ensure scalable architecture and reliable releases.
Leading GTM AI initiatives exploring use cases with Relevance AI, Momentum, and Glean.

SalesforceData GovernanceSales AnalyticsForecastingPipeline ManagementGTM Systems & Salesforce Administration+1

Data Management Analyst

Mar 2021 – Jun 2024 · 3 yrs 3 mos

Managed Salesforce data governance across Accounts, Contacts, Leads, Opportunities, and Cloud Org records.
Administered TARS and territory carve updates ensuring accurate sales coverage.
Performed large-scale data operations using Salesforce Data Loader and DemandTools.
Conducted CRM data quality audits and resolved duplicates through standardization and merging.
Created dashboards and reports supporting sales performance tracking.
Partnered with theatre business partners to resolve data discrepancies quickly.
Used ZoomInfo, D&B Hoovers, and LinkedIn Sales Navigator for account enrichment and research.

SalesforceData GovernanceData QualityDemandToolsZoomInfoCRM Data Governance+1

Concentrix

Data Analyst

Aug 2018 – Mar 2021 · 2 yrs 7 mos · Bengaluru, Karnataka, India

Managed Salesforce account lifecycle including account creation, updates, hierarchy management, and merges.
Conducted duplicate analysis and data cleansing initiatives using DemandTools.
Managed D&B hierarchy mapping and maintained global account structures.
Created Salesforce dashboards and quality monitoring reports.
Delivered process documentation and training for new team members.

SalesforceData GovernanceDemandToolsData Management

Accenture

Process Associate

Jun 2016 – Aug 2018 · 2 yrs 2 mos · Bengaluru, Karnataka, India

Supported renewal sales operations for Dell EMC products.
Created Salesforce opportunities and generated renewal quotes for support contracts.
Managed customer install base validation and order processing.
Delivered daily productivity and accuracy reports for management