Shruti Agarwal

Business Development Executive

Delhi, India13 yrs 9 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Drove 3x revenue growth at Meta.
  • Pioneered AI-driven sales strategies.
  • Built Amazon's heavy and bulky delivery network.
Stackforce AI infers this person is a Digital Advertising and E-Commerce expert with a strong focus on revenue growth and operational excellence.

Contact

LinkedIn

Skills

Core Skills

Sales EnablementGtm StrategyRevenue GrowthOperational StrategyProcess ExcellenceBusiness DevelopmentSales ManagementOperations ManagementLogistics ManagementClient ManagementFinancial Services

Other Skills

Data-driven Advertiser SegmentationOperational Problem SolvingAI-driven Sales EnablementCross-functional Team LeadershipData AnalyticsP&L ManagementRevenue ScalingGTM PlanningChange ManagementAgilityCross-functional ExecutionOperational InfrastructureRisk ManagementSystem ReliabilityPortfolio Management

About

Across 14 years and multiple industries, I have built a career around one thing: turning complexity into revenue. I have worked across financial services, e-commerce, and digital advertising, and in each context, I have designed and scaled programs that drove measurable growth in environments where no clear framework existed. I rely on a structured, data-backed approach and the ability to build cross-functional alignment to make that happen consistently. My foundation was built at Amazon India, which I joined when the company was just finding its footing in the country. Over nearly seven years, I worked across multiple verticals including advertising, logistics, and payments, consistently joining teams that were building from scratch and scaling them into stable, high-performing operations. That experience gave me a deep understanding of how large organizations grow, and how to build the processes and cross-functional alignment that make scaling possible. At Meta, I applied that foundation at a much larger scale. I launched and scaled high-value advertiser programs for India and grew revenue by nearly 3x. More recently, as Regional Sales Enablement Manager for APAC, I have been leading the integration of AI into sales workflows across the region. The initial results have been meaningful, with sales teams engaging 10% more previously unreachable advertisers and revenue impact continuing to grow as we refine how AI is applied to the sales process.

Experience

13 yrs 9 mos
Total Experience
3 yrs 5 mos
Average Tenure
5 yrs 3 mos
Current Experience

Meta

3 roles

Sales Enablement- APAC

Promoted

Jul 2024 – Present · 1 yr 10 mos · Gurugram · Hybrid

  • Lead Sales Enablement and go-to-market (GTM) strategies across APAC markets, translating product capabilities into commercial outcomes for hundreds of sales representatives across SMB and mid-market segments.
  • 🔹 Revenue Growth & GTM: Achieved 118% of Business Messaging revenue targets across APAC, doubling YoY revenue in 2025 through data-driven advertiser segmentation. Concurrently led Lead Ads revenue growth across India, Australia, and Japan, delivering USD 150M+ in revenue.
  • 🔹 Global Program Scaling: Built and scaled a global advertiser support program from an India pilot to full adoption globally. Safeguarded USD 350M+ revenue for thousands of high-priority advertisers globally.
  • 🔹 Operational Problem Solving: Navigated complex operational roadblocks, including designing a critical CRM bug workaround that safeguarded USD 10M+ L90D revenue within 90 days, and executing targeted pilots to transform reactive support into a proactive growth enabler.
  • 🔹 Innovative Team Enablement: Pioneered AI-driven sales enablement strategies and gamified learning activations, enabling teams to engage 10% more previously unreachable advertisers and driving measurable improvements in pipeline productivity.
Sales EnablementGTM StrategyRevenue GrowthData-driven Advertiser SegmentationOperational Problem SolvingAI-driven Sales Enablement

Program Manager – Tech Infra & Process Excellence (concurrent with SMB Sales)

Nov 2021 – Jan 2023 · 1 yr 2 mos · Gurugram · Hybrid

  • Led the operational infrastructure and process excellence strategy for Meta's SMB operations in India, focusing on risk management, system reliability, and seamless transition of high-revenue programs.
  • 🔹 0-to-1 Infrastructure Launch: Orchestrated the launch of Meta's first India SMB Outsourced Center, ensuring all systems, data flows, and agent tools were rigorously tested and activated for a smooth go-live with zero downtime across 100+ agents.
  • 🔹 High-Stakes Revenue Migration: Successfully delivered the Phase II transition, migrating ~70% of India's SMB revenue streams from APAC operations to India without any service disruption or revenue leakage.
Operational InfrastructureRisk ManagementSystem ReliabilityOperational StrategyProcess Excellence

Program Manager, Small Business Sales

Feb 2021 – Jul 2024 · 3 yrs 5 mos · Gurugram · Hybrid

  • Led the launch and growth of India's SMB revenue programs, scaling the market into a global leader across core performance metrics and building the commercial infrastructure for sustained growth.
  • 🔹 P&L & Revenue Scaling: Scaled India's high-value advertiser program from ~USD 34M to ~USD 100M and the broader SMB portfolio from ~USD 40M to ~USD 75M, driving nearly 3x growth through structured GTM planning, cohort-level targeting, and cross-functional execution.
  • 🔹 Business Messaging Growth: Drove 130% YoY growth in Business Messaging revenue by pioneering a market-first GTM approach, establishing India as a global benchmark for the product vertical.
  • 🔹 Change Management & Agility: Demonstrated change management at scale by navigating two major product pivots in 2023, each time redesigning sales motions and deploying structured incentive programs to recover KPIs to above-target levels within the same quarter.
P&L ManagementRevenue ScalingGTM PlanningChange ManagementAgilityRevenue Growth+1

Amazon

5 roles

Senior Business Development Manager at Amazon Gift Card

Jun 2020 – Feb 2021 · 8 mos

  • Owned enterprise business development for Amazon Pay Gift Cards, managing a portfolio of large corporate clients and identifying new commercial opportunities to expand the product's use cases.
  • 🔹 Portfolio Ownership & Growth: Managed a portfolio of 150+ enterprise clients, replacing cash-based workflows with Amazon Pay Gift Card solutions and delivering 10% YoY growth for top-10 accounts.
  • 🔹 New Category Creation: Built a new business case in partnership with AWS to develop Gift Card offerings tailored for startups, opening an entirely new category of use cases that Amazon Pay had not previously addressed.
Business DevelopmentPortfolio ManagementNew Category CreationSales Management

Program Manager, Special Handling Logistics Team

Promoted

Dec 2017 – Jun 2020 · 2 yrs 6 mos

  • Built and scaled Amazon's heavy and bulky delivery network (AMXL) in India from the ground up, establishing quality standards, training infrastructure, and a partner ecosystem for a category that did not previously exist.
  • 🔹 0-to-1 Network Build & Recognition: Established quality and delivery standards for AMXL across 50+ stations nationwide, winning the Innovator Award as the sole winner across Amazon India in 2018.
  • 🔹 Customer Experience: Reduced customer complaints by 25% through structured feedback analysis and scalable training solutions; launched an e-learning app that increased digital payment adoption at point-of-delivery by 36%.
  • 🔹 Product & Partner Influence: Drove the launch of key app features by aligning delivery network requirements with product roadmaps, and secured buy-in from 7 external partners to adopt feedback-based solutions, improving delivery scores by 15% within 4 weeks.
Logistics ManagementQuality StandardsCustomer ExperienceOperations Management

Manager, Account Management (Brand Advertising)

Apr 2017 – Nov 2017 · 7 mos

  • 🔹 Drove brand advertising revenue growth and expanded advertiser mix on Amazon, improving brand conversion rates by 45% and retention by 37% through structured onboarding, best-practice guides, and success case studies.
Brand AdvertisingClient ManagementOnboardingSales Management

Account Manager, Brand Advertising

Jan 2016 – Mar 2017 · 1 yr 2 mos

  • 🔹 One of the first two people to launch Amazon's advertising platform in India, onboarding 117+ brands and generating INR 74 lacs in new revenue from a standing start. Developed strategic alliances with key sellers to expand platform visibility and generate high-probability leads.
Advertising Platform LaunchClient OnboardingRevenue GenerationSales ManagementClient Management

Sales and Onboarding Specialist, Product Ads

Jul 2014 – Dec 2015 · 1 yr 5 mos

  • 🔹 Launched new advertising programs and product categories on Junglee.com (Grocery & Gourmet, Warranties, Refurbished Products) in a 0-to-1 environment, delivering the first live ad within 3 months and onboarding key accounts including ITC, Paper Boat, JBL, and Fab India.
Advertising ProgramsProduct LaunchClient ManagementSales Management

Citibank india

Client Account Manager

Apr 2011 – Aug 2012 · 1 yr 4 mos · Kolkata Area, India

  • Advised clients (~350 HNIs) on investment across the entire gamut of financial planning instruments to meet their financial goals
  • ✦Identified opportunities for cross-selling across verticals like commercial banking, forex, home loans & premium credit cards
  • ✦Awards: Best performing Upgrade Relationship Manager in the country at CITIBANK for two months in a row
Financial PlanningClient AdvisoryCross-sellingClient ManagementFinancial Services

Wipro technologies

MBA Summer Intern

Jan 2010 – Jan 2010 · 0 mo · Bengaluru Area, India

  • Formulated strategies to manage key flows and improve stakeholder interaction for improved customer service delivery to internal clients

Tata consultancy services

Assistant Systems Engineer

Aug 2008 – Jun 2009 · 10 mos · Noida Area, India

  • ✦Developed processes for tracking threats to the Network; Project sponsored by Central Bureau of Excise and Customs

Education

T.A. Pai Management Institute

MBA

Jan 2009 – Jan 2011

Manipal Institute of Technology

Bachelor of Engineering — Electronics and Communications

Jan 2004 – Jan 2008

Delhi Public School VK

Jan 1993 – Jan 2003

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