May 2024 – Oct 2025 · 1 yr 5 mos · Bengaluru, Karnataka, India · Hybrid

• Led a team of performance marketers, CLM specialists & analysts, managing $2.7M+ quarterly budgets to drive full-funnel growth for RummyTime.
• Scaled RummyTime by 25% with 10% CAC improvement through Google & Meta restructuring, ROI-driven scaling, and funnel optimizations.
• Improved M0 Gross Commission recovery from 35% → 45% via ROAS-optimized campaigns, reactivation journeys & monetization flows.
• Spearheaded proposition-led marketing, building cross-functional SOPs to unify visibility across product, design, and user journeys.
• Introduced channel-specific creative strategy & influencer-led video-first approach, boosting engagement and campaign efficiency.
• Enhanced DSP performance with server-to-server (S2S) event optimization, achieving 30% lower CAC and unlocking incremental growth.
• Built in-house attribution & ROI models (SQL, Apollo); delivered actionable CAC/LTV insights for leadership.
• Delivered CLM impact: 3% higher d30 retention and 8% referral growth via personalized journeys & milestone-based campaigns.

Mar 2022 – May 2024 · 2 yrs 2 mos · Bengaluru, Karnataka, India · Hybrid

• Scaled Google UAC & Ads from scratch, boosting user acquisition and achieving 25% improvement in d30 recovery through funnel optimization & creative experimentation.
• Grew Meta Ads spends from 0 → ₹1.5Cr/month in 3 months, improving CAC by 35% via restructuring and micro-influencer reel strategy.
• Launched & scaled programmatic campaigns (Moloco, Liftoff, Applovin), delivering 40% higher d7 ARPU through ROAS-optimized experiments.
• Built a marketing data infrastructure (attribution, LTV tracking, funnel insights) across RummyPrime & Playship to power performance decisions.

Apr 2020 – Mar 2022 · 1 yr 11 mos · Hybrid

• Business Investigation - RCAs - Deep diving into business issues at granular level to identify the root cause. Connecting business issues to various data points to identify the pain-points & initiating corrective actions to solve them (Revenue Drop, Utilisation drop, ATV issues, ATD issues, Funnel aberrations etc).
• Growth Projects Owned - Revenue Maximisation through Flex re- alignment (8% High ATV), Renter-Subscriber Cross Sell (Renter Composition improved from 34% to 40%), Funnel Optimisation projects (2.9% High Checkout Hits)
• Marketing Channels Owned - Google Ads, Apple Search Ads & Retargeting Channels | [Accomplishments - 15% Better CPB on Google Ads, 10% Better CPB on Retargeting Channels]
• Media Planning - Led Media Planning for Sale & Rebranding Campaigns (35 - 60 Lakhs)
• Pricing Projects - Offer Formulation for Sale/BAU | Implementation of V9 pricing for Rental | Developed pricing logic for new Verticals - Free float, Commute
• Tools - SQL, Advanced Excel, Tableau, AppsFlyer

Jun 2019 – Mar 2020 · 9 mos · Hybrid

• Part of Performance Marketing team that owns Revenue and Business for Zoomcar
• Business Analysis - Investigating into various Business Problems at Multiple Cuts(Channel, medium, Devices) and Coming out with Valuable Insights & Recommendations
• Campaign Management - Google Ads, Apple search ads, Retargeting Platforms
• Media Planning - Involved in media planning for Rebranding & Sale Campaigns

Jan 2019 – Jun 2019 · 5 mos · Bengaluru, Karnataka, India · Hybrid

• Partner & Competition deep dive -Departmental store - A deep dive on Partner & competition ways of working, and to recommend a strategy for ABFRL to win in Lifestyle. This involves critical analysis of data collected from DS (stock data, sale patterns, customer reviews, layouts, customer satisfaction) and formulation of a strategy roadmap for Allen Solly.

May 2018 – Jul 2018 · 2 mos · Jaipur Area, India · On-site

• Improvements in indirect material stores management at Bosch Jaipur – Investigation into the processes followed at indirect material stores at the plant, analysis & implementation of improved methods and corresponding updating of PDCA cycle.
• Liquidation of KSH warehouse inventory at Bosch Jaipur – Planning & Execution of various activities to avoid inventory pile-up at third party warehouse and reduction in associated costs.

Aug 2015 – Sep 2016 · 1 yr 1 mo · India · Hybrid

• In-charge for supply of packing material & vendor management
• Conducted BTL marketing campaigns