Alexis- M.

Co-Founder

Brussels, Brussels Region, Belgium13 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Advised 25+ revenue teams on GTM strategies.
Built scalable GTM systems for B2B SaaS companies.
Increased trial users to paid customers by 300%.

Stackforce AI infers this person is a SaaS Growth Marketing Expert with a focus on AI-driven strategies.

Contact

Skills

Core Skills

Go-to-market StrategyDemand GenerationMartechData AnalyticsGrowth Marketing

Other Skills

Growth Strategiescold emailLead GenerationoutboundSegment CDPCustomer DataBusiness StrategyGTMMarketing BtoBMarketing StrategyDigital MarketingSocial Media MarketingDigital MediaCRMSales

About

Hi – I’m Alexis. There are two ways I can help: First one’s paid. I work with mid-market B2B SaaS (past $10M ARR) to rebuild their GTM systems around revenue. Not tactics—just systems. I help teams: → Identify high-potential ICPs. → Use AI and clean data to surface buying signals. → Build scalable GTM systems that drive qualified pipeline. → Coach marketing teams to use AI and gain a competitive edge. Some references: Kong, IbanFirst, Najar and other $10M–$150M+ SaaS companies Second one’s free. I share GTM strategies weekly on LinkedIn—real systems, no fluff. Want help building yours? DM me “SYSTEM.”

Experience

Revenue loop

Founder

Feb 2026 – Present · 2 mos · Brussels Region, Belgium · Remote

Degroof petercam

Data & Marketing Automation

Dec 2021 – Dec 2022 · 1 yr · Brussels, Brussels Region, Belgium

⚡️The project had a goal to improve & personalize the customer experience at scale. That meant creating a data architecture containing all own, paid, and earned data linked to the CRM.
➤ Built out, with my team, the marketing tech stack from nothing to a full modern stack (CDP, ESP, …). I led a POC for 3 months where we created front + back-end environments & tested scenarios from end to end.
➤ Worked with a web architect, a data analyst, and internal stakeholders to define a strategy to integrate the legacy tech with the new martech stack (CDP, Data warehouse, …).
➤ Built out the consent management process, GDPR proof, with the help of a data analyst and our data privacy officer.
➤ Redesigned the marketing automation flows to empower the sales team. Built out a new leads scoring system to replace a manual process with a semi-automatic one.

Segment CDPCustomer DataMartechData AnalyticsBusiness Strategy

Freelance

GTM operator

Oct 2021 – Present · 4 yrs 6 mos · Remote

I help B2B tech companies (past $5M ARR) grow their revenues using AI.
Topics where I can help:
→ Identify high-potential ICPs.
→ Use AI and clean data to surface buying signals.
→ Build scalable GTM systems that drive qualified pipeline.
→ Coach marketing teams to use AI and gain a competitive edge.

Demand GenerationGo-to-Market StrategyGrowth Strategiescold emailLead Generationoutbound

Optimy

Demand Generation Manager

Oct 2019 – Dec 2021 · 2 yrs 2 mos · Brussels Metropolitan Area

⚡️I helped a marketing team of 3 to contribute to 54% of new revenue in 2021.
𝟏/ 𝐀𝐂𝐐𝐔𝐈𝐒𝐈𝐓𝐈𝐎𝐍
➤ Launched the go-to-market strategy for North America with the CRO
➤ Implemented multi-channel inbound programs (SEO, Adwords, Capterra, ...)
➤ Set up multi-channel outbound automation sequences (Emails, LinkedIn, ...)
➤ Built a framework based on digital signals to prioritize the sales prospection
𝟐/ 𝐌𝐀𝐑𝐊𝐄𝐓 𝐈𝐍𝐓𝐄𝐋𝐋𝐈𝐆𝐄𝐍𝐂𝐄
➤ Spent 10+ hours interviewing customers to deeply understand the buying journey
➤ Rebuild personas & competitive analysis for USA, Canada, France and Germany
➤ Developed key messages for the marketing team (landing pages, emails, …)
𝟑/ 𝐏𝐑𝐎𝐃𝐔𝐂𝐓 𝐒𝐓𝐑𝐀𝐓𝐄𝐆𝐘
➤ Collaborated with the product team to influence the roadmap and define the positioning
𝟒/ 𝐌𝐀𝐑𝐓𝐄𝐂𝐇 𝐒𝐓𝐀𝐂𝐊
I chose and managed the marketing tools
➤ Segment
➤ Google Tag Manager
➤ Zoominfo
➤ S̵a̵l̵e̵s̵L̵o̵f̵t̵ ̵
➤ Notion
➤ G2crowd & Capterra
➤ Hubspot
➤ Z̵a̵p̵i̵e̵r̵ ̵&̵ ̵P̵i̵e̵s̵y̵n̵c̵h̵

cold emailoutboundDemand Generation

Mad kings - growth marketing agency

Growth Lead

Jun 2018 – Oct 2019 · 1 yr 4 mos · Brussels Metropolitan Area

⚡️ I helped startups, SME's and corporates to build and execute ambitious growth strategies.
𝟏/ 𝐆𝐑𝐎𝐖𝐓𝐇 𝐀𝐔𝐃𝐈𝐓
Run a full-funnel analysis to understand the gap in the buyer's journey.
𝟐/ 𝐆𝐑𝐎𝐖𝐓𝐇 𝐌𝐀𝐑𝐊𝐄𝐓𝐈𝐍𝐆
Planned and implemented multi-channel campaigns to drive brand awareness and accelerate revenue. Mainly through Adwords, Facebook ads, and LinkedIn ads.
𝟑/ 𝐒𝐓𝐑𝐀𝐓𝐄𝐆𝐘 & 𝐏𝐑𝐎𝐉𝐄𝐂𝐓 𝐌𝐀𝐍𝐀𝐆𝐄𝐌𝐄𝐍𝐓
Worked directly with the clients + our internal teams, leading the execution of the campaigns.
𝟒/ 𝐃𝐀𝐓𝐀 𝐀𝐍𝐀𝐋𝐘𝐒𝐈𝐒 & 𝐑𝐄𝐏𝐎𝐑𝐓𝐈𝐍𝐆
Analyzed performance data and reported on campaign results and spend recommendations.
If needed, I'd rapidly iterate the strategy based on findings.
Mad Kings is a growth marketing agency based in Brussels, helping companies to grow exponentially by combining marketing and new technologies.

cold emailoutboundGrowth Marketing

Internetvista | uptime is money !

Digital Marketing Manager

Oct 2015 – May 2018 · 2 yrs 7 mos · Louvain-La-Neuve

⚡️ I managed to increase trial users to paid customers by 300%
➤ Created and executed the inbound marketing strategy
➤ Set up multi-channel programs (Adwords, Facebook Ads, ...)
➤ Created a lead scoring process
➤ Automated the sales funnel with Zapier & Hubspot
internetVista is a web based monitoring service (SaaS) helping web professionals
to monitor their website performance in terms of speed & availability.

American express

Marketing Support Specialist

Jun 2013 – Oct 2015 · 2 yrs 4 mos · Région de Bruxelles, Belgique

What I did @American Express?
➤ Account management between customers and partners of American Express
➤ Responsible for any kind of orders related to the Membership Rewards program
➤ Intermediary between high class customers and private bankers for specific needs
➤ Advising partners and customers about marketing actions as i closely work with this department