Jan 2025 – Present · 1 yr 4 mos · India

Feb 2024 – Jan 2025 · 11 mos · Bengaluru, Karnataka, India

• As the Brand and Marketing Manager at Ryme, I led the strategic development and execution of innovative marketing initiatives to position Ryme as a leader in influencer marketing. Spearheaded B2B campaigns and outreach strategies, driving platform growth and enhancing brand visibility.
• Developed a cohesive brand identity, ensuring consistent messaging across all platforms, while leveraging data-driven insights to optimize campaigns and achieve measurable results. Implemented robust SEO and ASO strategies, significantly boosting discoverability and app engagement. Designed and executed comprehensive content marketing plans, including blogs, case studies, and tutorials, to educate and inspire both brands and creators.
• Played a pivotal role in the creation of a GTM strategy for this SaaS based company, aligning cross-functional teams to streamline onboarding processes for influencers and brands. Focused on building a vibrant community through tailored retention strategies and smart collaborations, reinforcing Ryme’s commitment to empowering authentic connections and sustainable growth.

Feb 2021 – May 2024 · 3 yrs 3 mos · Goa, India · On-site

• As the co-founder and driving force behind House of Memories, I successfully launched and grew an award-winning experiential hostel in Goa. Through strategic marketing initiatives, including content creation, influencer collaborations, and community building, achieved substantial growth in website traffic, off-season bookings, and social media engagement. Fostered strategic partnerships with local businesses, curated immersive experiences, and prioritized operational excellence, resulting in a high customer retention rate and industry recognition.
• Secured HOSCARs 2024 for 'Best Community Hostel in India'

Feb 2020 – Dec 2020 · 10 mos · Uttarakhand, India · On-site

• TripBear was a sustainable tourism platform in the Kedarnath Wildlife Sanctuary, empowering local communities by converting their homes into eco-friendly homestays. By promoting responsible travel and crafting engaging content, we hosted eco-conscious travelers, generating economic growth for the community while minimizing environmental impact.

Jan 2020 – Apr 2020 · 3 mos · Mumbai, Maharashtra, India · On-site

• At Oscar Foundation, I harnessed the power of visual storytelling to amplify the voices of underprivileged children. Through compelling documentaries, I showcased their resilience and potential, driving a significant increase in social media engagement and securing crucial partnerships for the organization.

Sep 2018 – Jan 2020 · 1 yr 4 mos · Mumbai, Pune, Goa · On-site

• At Backpacker Panda, I assisted in marketing and community initiatives, driving a 60% increase in direct bookings within a year. By leveraging data-driven strategies and creating engaging content, I cultivated a thriving community of backpackers and significantly enhanced the customer experience across multiple properties. Through local partnerships and unique experiences, I generated new revenue streams and consistently achieved high customer satisfaction ratings.

Sep 2016 – Jul 2018 · 1 yr 10 mos · New Delhi Area, India · On-site

• Led the creation of engaging visual content for clients in the hospitality, fashion, and F&B industries. I conceptualized and executed high-quality photo and video campaigns that significantly increased brand awareness and website traffic. Additionally, I spearheaded the development of innovative influencer marketing strategies, including the creation of B&B Mag, a platform for fostering brand-influencer collaborations. I successfully launched and managed a loyalty program that boosted influencer engagement and increased brand visibility for partner brands. My expertise in content creation and influencer marketing played a key role in solidifying FSquare Media's reputation as a leading agency in the industry.

Nov 2015 – Apr 2016 · 5 mos · Gurugram, Haryana, India · On-site

• At Play Your Sport, I produced engaging photo and video content to drive sign-ups, increase social media engagement, and foster collaborations for sports academies. By staying ahead of emerging trends and securing strategic partnerships, I contributed to the company's marketing efforts and helped clients achieve their growth objectives.