Anirban Chakraborty

VP of Marketing

Bengaluru, Karnataka, India17 yrs 6 mos experience

Highly Stable

Key Highlights

Proven track record in driving global marketing strategies.
Expertise in digital marketing and campaign management.
Strong leadership in demand generation and B2B marketing.

Stackforce AI infers this person is a Digital Marketing Leader with expertise in Fintech and SaaS industries.

Contact

Skills

Core Skills

Marketing CampaignsDigital MarketingDemand GenerationB2b Marketing StrategyDigital StrategyE-commerceCampaign ManagementInbound MarketingSeoData-driven MarketingMarket ResearchData Analysis

Other Skills

Social MediaPerformance ManagementDemandProgrammatic Media BuyingLanding Page OptimizationCross-functional Team LeadershipGoogle AnalyticsResource AllocationCommunicationDigital ChannelsCustomer MarketingMarketing AnalyticsStrategic PlanningSoftware as a Service (SaaS)Multi-Channel Marketing

About

Experienced Digital Marketing Professional -with a passion for innovation and creativity. A technology enthusiast and a marketer with proven track record. Thrives in dynamic, demanding environments while staying pragmatic and focused.

Experience

17 yrs 6 mos

Total Experience

2 yrs 9 mos

Average Tenure

7 mos

Current Experience

Hsbc

Vice President Marketing

Oct 2025 – Present · 7 mos · Bengaluru, Karnataka, India · On-site

Driving HSBC Asset Management’s global channel marketing and social marketing strategy - shaping brand narrative, delivering client‑centric campaigns across channels, and aligning local execution with global frameworks. I lead the development and execution of global marketing campaigns that deliver measurable impact across institutional and wholesale channels. Partnering with senior stakeholders to commercialize social initiatives, strengthen institutional and wholesale engagement, and embed innovation and measurement at the heart of every campaign.

Marketing CampaignsDigital MarketingSocial MediaPerformance ManagementDemandProgrammatic Media Buying+3

Progress

Senior Manager - Demand Generation

Oct 2022 – Oct 2025 · 3 yrs · India

Leading the marketing Demand Center of Excellence globally for Progress suit of products. Enabling customer, partner, product and sales with 'go to market' strategy and optimization. Driving scale and innovation.

Resource AllocationCommunicationDigital ChannelsCustomer MarketingB2B Marketing StrategyMarketing Analytics+5

Stanley black & decker, inc.

Senior Manager Digital Experience

Jan 2021 – Oct 2022 · 1 yr 9 mos · Bengaluru, Karnataka, India

Lead the digital experience team to develop and execute the digital strategy for every Stanley Industrial business. Management of all digital platforms, eCommerce capability, and development of campaigns in support of business objectives

Resource AllocationCommunicationDigital ChannelsB2B Marketing StrategyE-CommerceMarketing Analytics+5

Adobe

Marketing Manager, Digital Technology and Campaigns

Jun 2014 – Jan 2021 · 6 yrs 7 mos · Greater Bengaluru Area

Leading the Digital Marketing Campaign Execution across all regions
Working closely with Regional Business team - driving GTM
Supporting Adobe Global Services business including Adobe consulting, Adobe training services
Translate services/program construct and features into winning value propositions with messaging for key audience segments
Orchestrating campaigns that is personalized, targeted, measurable
Optimization of Campaigns and Marketing Insights
End to End Digital marketing campaign execution across all channels
Account based Marketing, Data-driven marketing
Marketing Technology Innovations
Customer Campaign Design and Development
Work closely with regional/territory teams driving demand generation, retention, adoption and nurturing campaigns

Resource AllocationCommunicationDigital ChannelsB2B Marketing StrategyE-CommerceMarketing Analytics+6

Edynamic llc

Manager Online Marketing

Apr 2012 – May 2014 · 2 yrs 1 mo · Gurugram, Haryana, India

Focused on Inbound Marketing efforts. Managed a marketing team of 8 (including 4 researchers, 1 web developer, 1 web designer, 1 SEO team lead and 1 Junior SEO) and Managed SEO/SMO team of 6 billable resources for client project. Worked with cross functional development teams and design teams to bridge the gap between marketing goals and technical challenges.

Resource AllocationCommunicationB2B Marketing StrategyE-CommerceMarketing AnalyticsStrategic Planning+5

Headstrong

Consultant - Global Marketing

Apr 2011 – Apr 2012 · 1 yr · Noida, Uttar Pradesh, India

Managed Marketing Campaigns, Communications and Execution. Aligned closely with Sales to drive demand. Involved in marketing research, data driven marketing insights to drive ROI

CommunicationB2B Marketing StrategyMarketing AnalyticsSoftware as a Service (SaaS)Multi-Channel MarketingSocial Media+2

Cvent

Senior Market Research Associate

Sep 2008 – Mar 2011 · 2 yrs 6 mos · Gurugram, Haryana, India

Leading and managing a team of 15 members involved in internet research, Marketing Research, Online Marketing Activities, Process development, Quality Checks, Analysis of Business Data, Forecasting and Projections, Generating Reports, Extensive Research and Database enhancement, Competitor Analysis, Training New Joiners in the team, Also involved in recruitment process.

Resource AllocationCommunicationB2B Marketing StrategyMarketing AnalyticsSoftware as a Service (SaaS)Multi-Channel Marketing+3