Ashish M.

Product Manager

Austin, Texas, United States25 yrs 6 mos experience
Most Likely To Switch

Key Highlights

  • Repositioned Deepwatch as a leading player in MDR.
  • Drove sales enablement enhancing customer engagement.
  • Launched new product line transitioning 22K+ customers.
Stackforce AI infers this person is a seasoned marketing executive in the cybersecurity and networking sectors.

Contact

Skills

Core Skills

Product MarketingGtm StrategySales EnablementBrand StrategyMarketing StrategyProduct Management

Other Skills

Marketing CampaignsKey Performance IndicatorsMessagingPositioningContent StrategyValue-based SellingBrand OverhaulStrategic Analyst RelationsCustomer EngagementProduct LaunchCustomer TransitionDifferentiated MessagingTechnology AlliancesRoadmap DevelopmentExecutive Engagement

About

* I am a marketing executive and an expert in hands-off leadership, empowering teams for double-digit portfolio growth. * I am a visionary with a passion for creating compelling narratives, orchestrating growth campaigns, and leading impactful initiatives in sales enablement and thought leadership. * Moreover, I am committed to aligning product portfolios with market trends and exceeding buyers' expectations. 👉 The areas where I excel include: ✅ Product & Solution Marketing ✅ GTM Strategy & Growth Marketing ✅ Sales Enablement & Targeted Sales Play Development ✅ Differentiated Messaging & Positioning ✅ Product Management & Portfolio Growth ✅ Thought Leadership & Strategic Analyst Relations ✅ Executive Leadership ✅ Product Marketing ✅ Growth Marketing ✅ Product Line Management ✅ Technology Alliances ✅ Roadmap Development ✅ Executive Engagement ✅ GTM Strategy & Growth Marketing ✅ Product & Solution Marketing ✅ Differentiated Messaging & Positioning ✅ Sales Enablement & Targeted Sales Play Development ✅ Thought Leadership & Strategic Analyst Relations ✅ Product Management & Portfolio Growth A few key achievements of my career include: ⭐ Repositioned Deepwatch as a leading player in the MDR through a brand overhaul, integrating threat research evangelism and strategic analyst relations to establish a strong industry presence. ⭐ Drove sales enablement that enhanced customer engagement and boosted Forcepoint’s sales conversions. Headed a program to articulate the impact of Forcepoint on organizations, culminating in a theater-format rollout that garnered positive feedback and increase in engagement from executive customer visits. ⭐ Launched a new product line for Dell Networking campus portfolio and transitioned 22K+ customers from older PowerConnect portfolio to the new offering in two quarters through targeted outreach and evangelism.

Experience

25 yrs 6 mos
Total Experience
2 yrs 5 mos
Average Tenure
6 yrs 10 mos
Current Experience

Corelight

Head of Product and Alliances Marketing

Mar 2024Present · 2 yrs 2 mos

Marketing CampaignsKey Performance IndicatorsProduct MarketingGTM Strategy

Voicera ai

Growth Advisor

Jan 2024Present · 2 yrs 4 mos · Austin, Texas Metropolitan Area

  • AI-powered voice & facial insights to improve trust in business communications.

Progress

Head of Global Product Marketing for DX

Jan 2023Nov 2023 · 10 mos · Austin, Texas Metropolitan Area · Remote

  • As the Head of Global Product Marketing & GTM, and I led a dynamic team of 14 professionals, overseeing product evangelism, sales enablement, and strategic initiatives for the Progress Digital Experience portfolio. I provided decisive leadership in team management and mentorship, steering the 2023 and 2024 Go-To-Market strategy.
  • Here are my notable achievements from the tenure:
  • Directed messaging and positioning for the Progress DX portfolio by streamlining buyer personas and devising a market-relevant content strategy for each customer segment.
  • Created a unified messaging framework for 4 distinct product lines within the digital experience portfolio and consolidated GTM strategies. Drove sales enablement with value-based selling strategy and collateral to improve sales conversions.
Marketing CampaignsKey Performance IndicatorsProduct MarketingGTM Strategy

Deepwatch

Vice President Product Marketing

Jun 2021Aug 2022 · 1 yr 2 mos · Austin, Texas, United States

  • As VP of Product & Solutions Marketing, I built and led a high-performing team overseeing product marketing, analyst relations, and content marketing for the extensive cybersecurity services portfolio. I strategized the entire service life cycle, aligned offerings with the company's brand messaging, and implemented a successful analyst relations program, resulting in positive sentiment shifts and enhanced sales closing rates.
  • Following are my key contributions to the role:
  • Prioritized services roadmap enhancements by directing the voice of the customer initiative and developed competitive pricing model to demonstrate the value of Deepwatch’s services.
  • Generated YoY growth through vertical outreach campaigns and sales enablement content. Achieved a YoY increase in net new customers from focused industries by deploying targeted content strategies tailored to specific verticals.
Marketing CampaignsKey Performance IndicatorsProduct MarketingSales Enablement

Forcepoint

Sr. Director of Solutions Marketing

Aug 2019Jun 2021 · 1 yr 10 mos · Austin, Texas Area

  • As the Senior Director Solutions Marketing, I revitalized the team and ensured strategic growth in cybersecurity markets. I integrated 10 product lines and nurtured collaboration with technology alliance partners. I introduced an effective launch framework and optimized GTM strategies.
  • An excerpt from the tenure includes the following highlights:
  • Demonstrated growth in solutions revenue, translating complex cybersecurity offerings into a compelling and unified market message. Produced an engaging brand narrative that anchored the portfolio around "Human-centric cybersecurity" showcasing a strategic alignment that resonated with the target audience and reinforced market positioning.
  • Influenced the product roadmap and portfolio transition, steering the organization from on-premises solutions to cloud-based offerings.
Key Performance IndicatorsProduct MarketingSales Enablement

Tulika publishers

Co-Author

Jul 2019Present · 6 yrs 10 mos

  • Co-Authored of 'The Tenth Son', a middle-grade fiction that blends Hindu mythology with the modern world with my eleven-year-old son Ayan.

Hid global

Director of Product Marketing

Mar 2016Aug 2019 · 3 yrs 5 mos · Austin, Texas Area

  • As Director of Product Marketing. I orchestrated the marketing strategy for the Extended Access business unit, utilizing RFID technology to expand into new markets. I guided a 3-year transformative journey, shaped a compelling narrative, and fostered collaboration to shift from technology sales to innovative solutions while aligning with the company’s growth strategy.
  • Some of the significant achievements during this tenure were:
  • Pioneered the ‘Connected Workplace’ initiative, creating a partner ecosystem to leverage identity authentication across business systems. Partnered with industry leaders like Lexmark, Konica Minolta, Xerox, Schindler, and Kone, to dirve increase in media exposure.
  • Engaged with business partners to present solutions that integrated building, computer, and printing access, eliminating daily friction for employees. Collaborated with the global marketing team to strategize and execute digital demand-generation campaigns targeting product leaders and developers, accentuating the value proposition of joint solutions.
Key Performance IndicatorsProduct MarketingSales Enablement

Dell

Product Management and Technical Marketing Director

Nov 2011Mar 2016 · 4 yrs 4 mos · Austin, Texas Area

  • As Director of Product Management and Technical Marketing, I drove growth in campus networking business unit and fostered strategic alliances for substantial market growth. I was instrumental in positioning Dell as a prominent player in the networking sector, aligning with broader organizational goals.
  • Key highlights from my time in this role involved:
  • Championed product planning and marketing for a new campus networking portfolio within the ‘Dell Networking’ brand that supported advanced features such as PoE+, 2.5/10 GbE, designed to align with evolving customer needs. Drove strategic growth initiatives.
  • Managed pivotal OEM and ODM collaborations with industry giants, such as Brocade, Broadcom, and Juniper, shaping product strategy and GTM initiatives in the enterprise data center storage networking and security sectors. Fostered cross-functional collaboration to ensure precise product definition, effective delivery, and technical sales enablement for Dell's worldwide sales teams all while maintaining and exceeding product line profitability.

Gemalto

Sr. Manager Global Product Marketing

Sep 2008Sep 2010 · 2 yrs

  • Oversew the planning and execution of solution marketing activities globally for €80M Gemalto IAM security devices and Gemalto security SaaS products. Engage with regional marketing teams and lead cross-functional teams to develop region specific market segmentation and differentiated messaging.

Uplogix

Product Manager

May 2007Jul 2008 · 1 yr 2 mos

  • Product planning, requirements definition, engineering mock-ups, bug prioritization and product releases for Uplogix core product line that managed networked devices using serial port.
  • Managed relationships with technology partners and OEM partners for product management, joint messaging and delivery.

Tippingpoint

Product Marketing Engineer

Nov 2005Jan 2007 · 1 yr 2 mos

  • Spearheaded development of competitive product and market intelligence knowledge-base for TippingPoint intrusion prevention systems.

Britestream networks

Systems Engineer

Nov 2002Nov 2005 · 3 yrs

  • Led the security analysis, quality analysis and performance evaluation efforts for PCI cards built using Britestream network’s security chip.
  • Implemented quality assurance process, tools, and technical functionality from ground up.
  • Pre/ post sales support for installation and configuration of the product. Supported marketing with research for technical white-paper development.

Valicert

Systems Engineer

Jun 2000Aug 2002 · 2 yrs 2 mos

  • Responsible for conformance and verification of flagship database-to-web secure document management application, including leading and mentoring teams in US and India.
  • Built a performance evaluation team in India from scratch. Instituted configuration, unit testing, acceptance and system testing procedures.

Microsoft (aditi technologies)

Technical Support Engineer

Dec 1998Jun 2000 · 1 yr 6 mos

  • Responsible for PRG support for MS SQL server 6.5 and 7.0. Primary Microsoft interface for DBAs and developers.
  • Debugged installation, configuration, performance, data recovery, data replication and security issues for SQL server 6.5 and 7.0 in various windows platforms like windows 98/NT/2000

Education

Texas McCombs School of Business

MBA — General Management

Purdue University

MS — Engineering

University of Mumbai

B.Eng. — Computer Engineering

Trainings

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