Ashish Mathew Cherian

CEO

New Delhi, Delhi, India23 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

Over two decades in digital learning and employee experience.
Expert in building scalable learning ecosystems.
Proven track record in driving significant sales growth.

Stackforce AI infers this person is a SaaS sales leader with extensive experience in digital learning and employee development.

Contact

amathewc@adobe.com LinkedIn

Skills

Core Skills

Sales ManagementStrategic PartnershipsTeam LeadershipDemand GenerationCustomer Relationship ManagementBusiness DevelopmentDigital Sales

Other Skills

Sales StrategyCross-functional CollaborationDigital Sales ModelDigital LearningTechnical DocumentationVirtual Sales Team ManagementSales TransitioningChannel SalesCo-Selling ModelTeam BuildingSales Program DevelopmentTeam ExpansionEducation SalesEMEASolution Selling

About

“Learning is experience. Everything else is just information.” Albert Einstein With over two decades in the digital learning & employee experience space, this quote resonates deeply with my journey. I’ve had the privilege of partnering with leaders from some of the industry’s most iconic brands, helping address complex challenges around skilling and content management. Today, with the transformative power of AI, there’s never been a more opportune moment to scale learning and content strategies. Organizations must accelerate skilling for both internal teams and external stakeholders to stay ahead of the curve. If you're exploring transformative learning solutions for employees, customers, or partners or seeking a modern content strategy to break down silos, I’d be happy to connect for a conversation. Let’s build scalable, intelligent learning ecosystems together.

Experience

23 yrs 1 mo

Total Experience

5 yrs 9 mos

Average Tenure

15 yrs 8 mos

Current Experience

Adobe

5 roles

Sr Director

Promoted

Jul 2023 – Present · 2 yrs 10 mos

Director

Dec 2021 – Present · 4 yrs 5 mos

Director, Worldwide Sales, Print & Publishing Business Unit

Promoted

Jul 2016 – Present · 9 yrs 10 mos

In my current role, I am responsible for the global sales strategy for Adobe’s Print & Publishing Business unit. This is more specific to our Digital Learning, Technical documentation & ColdFusion applications.
Additionally, starting this year I am also responsible for building strategic partnerships/alliances for my part of the business.
Responsible to work closely with Cross functional teams to ensure the sales team has all the support to succeed.
Our sales team operates in a completely Digital/Cloud sales model driving approx. $65-$70 Mil. in annual bookings.
As part of our product focus, we also have 2 Enterprise platforms which were launched a few years ago. Our sales team has had a major impact on the success of these 2 platforms. In a few years’ time, we have been able to grow this business approx.$13 Mil. in bookings annuals.

Sales StrategyStrategic PartnershipsCross-functional CollaborationDigital Sales ModelSales Management

Sr. Manager Sales

Promoted

Mar 2013 – Jun 2016 · 3 yrs 3 mos

Established another successful virtual sales team for Adobe's flagship business, Digital Media business based on success of the Print & Publishing initiative.
Transitioned the PPBU team from being a SDR function to be an end to end sales team driving Six figure transactions.
Ensured that some of products that were declining in bookings, we sustain them & grow their bookings.
Transitioned several folks to leadership roles.
Contributed to our first 1 Mil + Deal with a strategic client & the followed it up with a couple of other7 figure deals.
Was recognized for the contribution to Adobe’s channel sales team & building a CO-Selling model.

Virtual Sales Team ManagementSales TransitioningChannel SalesCo-Selling ModelSales ManagementTeam Leadership

Manager Sales

Jul 2010 – Feb 2013 · 2 yrs 7 mos

Responsible for managing the demand generation team for Adobe’s Print & Publishing business Unit (4-member team).
Established a successful demand generation program for the PPBU team which started impacting approx. 0.5 Mil. in less than 6 months.
Established relationships across the organization to garner support for our new sales program.
Between 2010-2011, the 4-member team expanded to become a 15 member team.
The team closed it’s first Six figure transaction in 2012.

Demand GenerationSales Program DevelopmentTeam ExpansionSales Management

Oracle

2 roles

Regional Manager Sales

Promoted

Jun 2007 – Jul 2010 · 3 yrs 1 mo

Towards the end of my career at Oracle, I was managing leading the Oracle University sales team for North America Central region & we were around 6-7 members.
Our team was responsible for selling Oracle’s university offerings to both existing & new clients. This would include Instructor led, Online & custom training courses.
Our small team was responsible to drive approx. $1.7 – $2.0 in annual bookings selling Oracle’s education programs & custom training.
The team ended FY10 right at the top of the sales leader board from the Bangalore sales centre.
The team drove & close several large ticket deals in FY10.

Sales ManagementEducation SalesTeam Leadership

Oracle University Education Sales Representative

May 2005 – May 2007 · 2 yrs

Started my career at Oracle, driving Education sales for Oracle University covering the US NY(Non-Metro) & New England regions remotely.
Was responsible to sell Oracle Database training programs to Mid-large enterprise customers in the New England Region.
Closed my first major win within 60 days with a Media & Entertainment vertical customer based in NY.
Ended my first year at Oracle closing 225% of my annual bookings target.
Was recognized as the Top contributor & got an opportunity to be part of Oracle’s excellence club in Goldcoast, Australia.
In FY6, I was assigned the responsibility of managing sales for the State of Iowa (Mid West US).
Closed my first Six figure transaction during this year.
Ended the year contributing more than 0.8 Mil. in bookings.
Was recognized as one of the top contributors from the sales team & given an opportunity to be part of the sales club excellence in Malaysia once again.
As a result of some exceptional performance in the previous years, I was promoted to a Regional lead role with a 3-member team.

Education SalesSales StrategyCustomer Relationship ManagementSales Management

Span outsourcing india pvt. ltd

Team Leader - Business Development

Jan 2005 – May 2005 · 4 mos · Bengaluru, Karnataka, India

Drive revenue for Span selling database services to clients in the Manufacturing vertical based in Canada & US.
Established the sales & business development engine for this organization for one of their projects.
Lead a team of 5-6 individuals during my short tenure in this organization.
It was a short stint as I got a break with a much larger organization, so unfortunately had to quit early.

Business DevelopmentSales Management

Viteos

Team Leader Outbound Sales (Australia)

Jan 2003 – Jan 2005 · 2 yrs · Bengaluru, Karnataka, India

Started my sales career as a Digital sales rep back in 2003, selling into the Australia & NewZeland.
The primary offering that I sold was a security device from one of the world’s security devices companies.. Later, I was also given responsibility to sell different offerings from discounted calling plans, financial products, etc..
Struggled to close any deals for the first 60 days of my tenure within this organization & almost quit.
However, one of my mentors taught me the real trick of sales & since then there was no looking back.
Earned almost every recognition within the sales team that was possible in my remaining tenure.
Was promoted a Teamleader within 1 year of my tenure in this organization.
Thanks to Viteos & it’s leadership team, I found my calling.

Digital SalesSales StrategySales Management