Aug 2022 – Nov 2025 · 3 yrs 3 mos · Menlo Park, California, United States

• Launched and managed the Snowflake Marketing Development Funds program to build the framework for jointly funded GTM with partners; successfully grew annual budget to $1.5M (12.5X growth YoY)
• Led annual Modern Marketing Data Stack partner GTM strategy with 90 ecosystem partners — Drove 3X social impressions vs. Snowflake alone and grew partner campaign engagement 363% YoY
• Delivered inaugural Gen AI Day with 7 sessions from Snowflake AI partners; beat lead generation goal by 228%
• Executed AI Decisioning integrated product launch campaign with Snowflake partner Hightouch, delivering 60K+ social impressions at 13.8% engagement rate (4.6X higher than avg.) and beat webinar lead generation goal by 604%

Oct 2020 – Jul 2022 · 1 yr 9 mos

• Launched OEM solution with Dell Technologies, collaborating with Dell to develop messaging, announcement BOM, customer-facing content, sales enablement, and competitive material – Grew the business by 10X in 1 year
• Expanded alliance partner program to drive GTM in a standardized approach with Druva’s emerging tech partners
• Grew AWS Marketplace gross sales 269% YoY by activating joint campaigns as a Premium Seller
• Created strategy and execution of partner sponsorship program for DxP Summit 2020, Druva’s inaugural user conference; attained paid sponsorship from AWS, VMware, Exterro & expanded strategy to Druva Summit program

Jul 2019 – Oct 2020 · 1 yr 3 mos

• Owned and executed global GTM strategy for alliance partners AWS and VMware, developing joint content and campaigns across top/middle/bottom of funnel and sales enablement via Druva-led, ISV-led, and joint with channel
• Upleveled Druva to AWS launch partner status, managing key AWS launches cross-functionally such as AWS Outposts integration, PrivateLink Service Ready validation, Amazon EC2 support, and AWS Competency attainment
• Implemented an integrated approach to platinum-level sponsorship at key tradeshows (VMworld, AWS re:Invent) with marketing, partner, and sales activities before, during, and post-event – Drove >$20M in pipeline globally

Jul 2018 – Jul 2019 · 1 yr

• Collaborated across 70+ stakeholders and executives to announce VMware’s new channel partner program at VMware Partner Leadership Summit 2019 to 400 partner accounts representing $5B in pipeline
• Generated recognition across 12+ key channel influencers (CRN, IDG, etc.) and VMware e-staff, amplified across 100K+ followers on social media with hundreds of engagements in less than 2 weeks
• Delivered a customer “next-gen” partner experience at Partner Leadership Summit 2019 for top 50 net new partners across AWS, CloudHealth, and VeloCloud

Jan 2017 – Jun 2018 · 1 yr 5 mos

• Drove $200M in pipeline through channel partner demand generation campaign execution
• Delivered VMware Cloud on AWS nurture program to activate VMware/AWS partners and drive consumption
• Launched pilot channel partner activation program, continuing engagement plan with 150 key partner accounts

Jan 2016 – Dec 2016 · 11 mos

• Created and managed 100+ gated landing pages to drive global contact acquisition programs
• Enhanced the buyer's journey by collaborating cross-functionally to integrate education and advocacy messaging and offers in integrated digital marketing campaigns
• Analyzed marketing sourced pipeline for each product, for weekly reporting to the VP of Customer and Partner Programs
• Managed the development of key content offers for use in global demand generation campaigns
• Collaborated with key stakeholders to write, edit, and distribute a quarterly highlights newsletter for global marketing

Jan 2015 – Jun 2015 · 5 mos · Framingham, MA

• Analyzed selling data by vendor, class, and style to support strategic deal negotiations executed by the ladies' shoe department buyers
• Created and managed quarterly buying grids to plan for future buys by category, class, and total department
• Planned product placement in TJX stores on a national level, leveraging market visits, trend research, and selling data

Jan 2014 – Jun 2014 · 5 mos · Canton, MA

• Collaborated with regional market teams to develop new product features on inline product for global distribution
• Created and presented product briefs to design, development, and marketing to drive strategy on future footwear lines
• Developed proposal for the Royal Creation Center in Vietnam to optimize close-to-market development and product confirmation speed, confirmed alignment from c-suite to execute in 2014
• Planned and executed a global photo shoot and catalog in cooperation with brand communications for global sales

Jul 2013 – Sep 2013 · 2 mos · Boston, MA

• Recruited three representatives for assistance with on-campus promotion and sales of Boundless online textbook
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• Increased sales by marketing through Twitter, Facebook, and Instagram
• Marketed on-campus using flyers, door hangers, and cards to attract students to purchase textbook packages

Jul 2012 – Sep 2013 · 1 yr 2 mos · South Burlington, VT

• Managed the register, deli counter, and creemee stand simultaneously, using FIFO for stocking inventory
• Completed customer orders and purchases using upselling tactics
• Calculated closing drawer counts at the register and creemee stand along with other shop-closing duties

Jan 2010 – Jan 2013 · 3 yrs · South Burlington, VT

• Handled confidential information when manually entering patient registration packets into the Windent database
• Proficiently executed office duties, scanned referrals and x-rays, and imported files into the Dolphin Imaging Software application
• Managed the company’s online referral and registration website