Oct 2022 – Feb 2024 · 1 yr 4 mos

• As a seasoned Business Head Leader with a wealth of experience in channel and partner management, strategic planning, and continuous improvement, I have a proven track record of effective leadership. My expertise includes overseeing daily operations, personnel management, budget creation, vendor collaboration, and compliance adherence while maximizing employee value through strategic process implementation.
• In recognition of my outstanding performance, I was awarded ESOPs/LTIs FY '20 – '21. Throughout my career, I have led cross-functional, cross-order teams of 200+ across B2C and B2B to drive growth while spearheading classified and franchise business for 700+ channel partners. I have worked closely with cluster managers, territory managers, and DSEs to deliver exceptional results.
• ✪ Increased profitability by focusing on optimizing sales and fulfillment to lower overhead costs, boosting Q4 (INR 500+) from Q3 (INR 450 Cr) revenue
• ✪ Intensified the focus on margins to deliver an impressive improvement in the margin per car from USD 200 per car to USD 295 per car
• ✪ Spearheaded the Auto Loan through the 'Dealer Finance' program for the region to drive 45% business turnover
• ✪ Scaled the subscription based business through acquition and retention and upgrading.
• As a leader, I am committed to driving growth, delivering results, and continuously improving performance. I pride myself on my ability to build strong relationships with clients, partners, and colleagues, and I am passionate about developing and mentoring high-performing teams. If you're looking for a dynamic and results-driven Sales and Operational Leader with a proven track record of success, please feel free to reach out.

Jun 2021 – Oct 2022 · 1 yr 4 mos

• As a business operations and growth leader with extensive experience in client experience and stakeholder management, I have a track record of driving exponential business and P&L growth. I led the C2B vertical for Delhi NCR and East, where I managed the margin, GMV, and procurement target. Under my leadership, the business achieved 1600+ cars per month, generating ~INR 750 CR revenue annually.

Aug 2019 – Jun 2021 · 1 yr 10 mos

• With experience in team leadership, P&L management, strategic partnerships, and operational excellence, I have successfully led and mentored a team of 50+ to boost city-level P&L and achieve an annual business turnover of INR 100 Cr. I have also set up the C2B and B2B/enterprise business vertical from scratch and initiated and executed 18+ B2B partnerships with diverse car dealerships. Additionally, I have expanded retail and achieved operational break-even/profit at the city level with 15% MOM growth in volume and 19% MOM growth in margins.

Apr 2018 – Aug 2019 · 1 yr 4 mos · Kolkata Area, India

• I spearheaded the Fleet and Driver Partner Lifecycle Management, leading a team of 60 to manage revenue, operations, and inventory processes. We generated revenue via sales/sourcing, operations, and city RMT (Repair & Maintenance). I designed and implemented a robust driver-partner ecosystem, boosting driver earning potential by 33% through asset utilization and incentives. We optimized partner login hours and implemented a weekly rental system, revived the depleting fleet size to 70% DAC for the territory, reduced the driver attrition rate to 12%, and boosted asset utilization to 50%. I also scaled the cab leasing business from Zero Cabs to over 400+ Active fleets contributing to over 50% of the total Ola Bookings in Kolkata and East. After launching and scaling the business in Kolkata from the ground up, I was entrusted with additional responsibility for growth in other eastern cities. We optimized operational and process efficiencies to prioritize improvement opportunities across operational areas and improve performance.

Nov 2016 – Apr 2018 · 1 yr 5 mos

• I led a team of 6 Distribution Managers, 11 Area Retail Officers, 160 Customer Consultants, 1 RME & 1400+ retailers, and 15 distributors to drive annual revenue of INR 60 CR while registering a 40% growth across ‘17 – ’18. I partnered with Sales/Training personnel to equip the team with knowledge, skills, behaviour and tools necessary to influence buying decisions. I drove MarCom BTL initiatives to secure shelf space and boost visibility and implemented a long-term approach to increase market share and numeric distribution in relevant price segments boosting distribution width by 21%. I steered the partner life cycle management by overseeing the qualification, on-boarding, management, performance evaluation and improvement of partners to ensure that the company receives quality and service at the lowest cost of ownership.

Jul 2013 – Sep 2016 · 3 yrs 2 mos

• As an S&D Manager, I was responsible for devising the roadmap for town coverage, effective coverage, sales productivity and manpower requirements. I executed and handled the FSCO (Frito Star Club Outlet) program & PepsiCo Loyalty Program for the assigned geography. I ensured the execution & efficacy of the Sales Automation solutions including Distributor Software, Handheld terminals for frontline sales force, etc. With my systematic approach, I improved sales by reducing non-billed outlets, achieving growth in effective coverage 2-13 and a 30% increase in average bills/outlet & lines/call compared to the previous year, and reducing order cancellation.
• As an Area Sales Manager, I steered the turnover of 57.53 Cr+ with an AOP achievement of 105% in the year 2014 through a team of 7 on-role Customer Executives and sales team of 124 routes. I built a distributor network of 28 distributors, 12 Hubs, and 325 Spokes across 4 districts in West Bengal. I also carried out channel-specific & territory-specific promotions & launched NPD – Lays Max and ensured ECO drive. Despite the challenging aspect of food distribution, I efficiently managed it by keeping stales within AOP limit by practicing FIFO at godown, proper merchandising, and ensuring FIFO. My leadership skills were evident in achieving & exceeding targets, launching new products, and building the organization's capability by training & coaching the front-end sales force.

Apr 2011 – Jun 2013 · 2 yrs 2 mos

• As a Sales Manager, I am responsible for delivering sales and distribution targets as per objectives. I closely monitor Stockist ROI and implement initiatives to improve their profitability. To ensure optimal performance, I set coverage targets to improve distribution across rural markets. I also manage and motivate my team, measuring their performance and identifying areas of improvement. Building and maintaining professional relationships with all business partners is a key aspect of my role. I drive visibility campaigns and strive to achieve optimum utilization of the LSP budget to achieve maximum effect. Additionally, I manage claims within permissible limits to keep stockists motivated and minimize their investment while handling compliance issues.

Jun 2009 – Mar 2011 · 1 yr 9 mos

• Awarded with Special Recognition for Meaningful Contribution in Corporate Relations at SIBM, in 2009-10