Farhan Latif — Account Executive
I am a consultative, relentless and goal oriented SaaS Full Cycle Account Executive. My success focuses on exceeding quota, I have advanced from Enterprise BDR to Account Management, attaining 120%-150% of quota in each role. I did this by developing strong customer relationships, and driving measurable business growth, all driven by my passion for building and nurturing customers. A couple highlights that really stand out: 150% quota attainment at Ooma AirDial, a VOIP solution that digitally upgrades traditional phone lines serving Retail, Banking, Finance, REITs, and SLED markets, and my GTM experience at Netomi, a conversational AI startup with Chabot automation serving Consumer SaaS clients in Fitness & Beauty, Retail, Meal-Kit, Food Delivery, and Telework. I am thrilled managing the complete sales cycle, from prospecting and qualifying leads to driving account growth and retention. With a deep understanding of customer pain points, I Ieverage my consultative selling expertise to help clients achieve their strategic objectives while delivering exceptional value and driving continued success. Accomplishments include: Sales & Business Development - I achieved 120% of my quota throughout my career. - Prospected using Outreach.io. to create a Pipeline of $4.1 Million at Netomi. - Averaged 150+ outbound touches a day including calls, emails, LinkedIn messages and relevant Social Media Channels at LimeLight, Netomi, PerimeterX and Ooma. - Executed FCC campaigns: sourced the FCC Database for new and old logos, created leads and opportunities then worked alongside Account Executives till resolution at UL. Customer Success - Developed a multi-channel social media campaign to increase company awareness and captured 1,000+ qualified leads. - Built a strategy for prospecting new industries: Fitness & Beauty, Retail, Meal-Kit, Food Delivery and Telework. - Developed FCC campaigns that targeted Compliance, Electrical and Test Engineers from Consumer, Medical and Information Technology Industries. Strategy & Operations - Built and executed on sales strategies for AirDial, a new all-in-one solution to digitally upgrade POTS lines. - Worked with marketing to create and refine outbound sequences and scripts based on prospect responses for a new vertical, DNVB (Digitally Native Vertical Brand). - Created targeted campaigns for Education and Corporate sectors with two highly personalized outreach sequences and strategies for target accounts resulting in exceeding quota by 150% of meetings with university contacts after 2nd emails.
Stackforce AI infers this person is a SaaS Sales Expert with a strong focus on customer success and business development.
Location: San Francisco, California, United States
Experience: 14 yrs 1 mo
Skills
- Sales
- Customer Success
- Saas Sales
Career Highlights
- Achieved 150% quota attainment at Ooma AirDial.
- Generated a $4.1 million pipeline at Netomi.
- Developed multi-channel campaigns capturing over 1,000 leads.
Work Experience
Ricoh USA, Inc.
Account Manager | Enterprise & Strategic Accounts | Revenue Growth (5 mos)
Ooma, Inc.
Account Executive (11 mos)
Senior Enterprise Account Development (11 mos)
AlwaysHired Sales Bootcamp
Consultant (5 mos)
UL Solutions
Outbound Lead Development (1 yr 7 mos)
GTM (Go-To-Market) B2B SaaS Companies
Enterprise Sales Development & Senior Enterprise Account Development (2 yrs 9 mos)
Nasdaq Entrepreneurial Center
Sales Internship (5 mos)
CloudFlow, Inc.
Marketing Associate (3 yrs)
SDR (Sales Development Representative) (2 yrs)
Cloud Fantasy
President, Founder (3 yrs)
Education
Bachelor's degree at San José State University
Sales & Business Development Training Program at GrowthX (Academy)
