Oct 2023 – Jun 2025 · 1 yr 8 mos · United States · Hybrid

• The Marketing Academy US Scholarship Program is highly selective and is designed to utilise the collective knowledge of the industry to develop Scholars’ skills and prepare them for their journey toward senior and board-level business leadership roles. This unique development program has been designed to include a powerful combination of mentoring, coaching, and lectures delivered by some of the top CEOs, CMOs, and business leaders.

Dec 2021 – Jun 2025 · 3 yrs 6 mos

• HotTopics.ht is a global community of 15,000 C-level executives brought together through private meetups, their flagship thought leadership event The Studio, Top 100 Awards and the agenda setting content they create as a collective.
• As a Marketing Advisory Board member for HotTopics.ht, I will help shape the direction and hot topics for one of the most influential enterprise marketing leader communities. Get involved: TheStudio.ht

Nov 2017 – Mar 2020 · 2 yrs 4 mos · London, United Kingdom

• Women in Marketing (WiM) believes in the importance of feminine qualities – empathy, soft power, emotional intelligence – that women can bring to the world of business and politics, by helping to bring balance. Our mission is to educate, inspire, connect, recognize and empower women through the cycle of their lives.
• In 2015, I was named “Female Fast Track Marketer of the Year”.

Jul 2016 – Jun 2025 · 8 yrs 11 mos · London, United Kingdom

• B2B Marketing is where the B2B marketing community comes together to share information, news, insights and knowledge in our industry.
• Since 2016 I’ve been honored to be part of a distinguished panel of judges that reflects on the best B2B marketing work and selects the elite to win a host of prestigious awards.

Feb 2016 – Oct 2017 · 1 yr 8 mos · London, United Kingdom

• Acquired by Thoma Bravo September 2018
• My role on the EMEA Leadership team was to align our sales, marketing and alliance teams to define strategies and execute the most ambitious and results driven marketing everyday.
• I was responsible for developing and driving our strategy and identifying pipeline in international markets outside of the US and building on our customers' success. Activities owned by my team and I included; market research and strategy, sales planning, pipeline creation, account based marketing, demand generation, brand and PR, partner marketing and enablement, events and industry GTM planning and content development.
• A consistent achiever, closley aligned to the sales team; 117% of H1 pipeline goals delivered and a significant improvement in lead quality and opportunity launched value, over quantity, within months of joining. Of 200 enterprise accounts we engaged 28% of decision makers, within two touch points and received inbounds and direct dials from C-suite and decision makers from FTSE 100 companies.

May 2015 – Feb 2016 · 9 mos

• Responsible for nurturing relationships with new and existing clients, and converting them into growth customers through the most progressive and innovative results driven commercial savvy marketing. Understanding the marketing challenges and decision-making units of my customers was key.
• I was personally responsible for selling and delivering marketing services into two of the fastest-growing accounts at The Marketing Practice and leading two client services delivery teams.
• EMEA programmes included:
• Account Based Marketing
• Multi-channel Demand Generation; the Salesforce programme was highly commended for Best Demand Generation Campaign, B2B Marketing Awards 2016
• Brand and creative positioning
• Influencer Marketing

Mar 2013 – Apr 2015 · 2 yrs 1 mo

• My focus is to help clients with complex B2B propositions to attract prospects, nurture opportunities, win deals and grow customers. Specialised in the Tech sector working with the FTSE 100.

Dec 2011 – Mar 2013 · 1 yr 3 mos

• This role encompassed managing The Marketing Practices' own marketing and new business activities, specifically, the industry recognised Sales & Marketing Forums, a must for B2B marketers and sales professionals. The S&M Forum (www.themarketingpractice.com/forum) is a leading influence in the drive for closer integration of sales and marketing functions.
• I owned the marketing plan, propositions, rebrand and budget. I also developed a model for new business opportunity generation and personally managed all initial prospect engagement over a period when TMP grew by 34%.

Aug 2011 – Jan 2012 · 5 mos

• This role has allowed me to work closely with Sales and Marketing teams across Europe - constantly striving for excellence on the coordination, delivery and results of our pan European programes.
• Since joining TMP I assumed more and more responsibility driving pan European programmes from C-level engagement event series across 12 countries, to Account Based Marketing, concentrating on key accounts across Europe. I have supported regional teams across Europe in in the management, co-ordination and delivery.
• Key activities include the setting of clear goals, targets and outcomes, creating a clear and compelling message & content strategy, advised and managed robust delegate recruitment and appointment setting plans whilst providing weekly internal communications and reports.
• Ultimately I pride this role on its ability to allow me to work as an extension of my clients internal team to deliver an end-to-end marketing strategy that not only looks great, with a persuasive call to action but delivers tangible results.

Sep 2010 – Aug 2011 · 11 mos

Aug 2009 – Sep 2009 · 1 mo · London, United Kingdom

• During this marketing internship I contributed to a wide variety of marketing activities including:
• The creation of marketing plans
• Attended and contributed to creative meetings
• Carried out competitor research
• Assisted with sales training
• Created and uploaded website content using CMS (Drupal)
• Created and deployed marketing emails using Sales Genius
• Assisted with drafting articles for internal newsletter
• Compiled brochures and collateral for external exhibitions (UK Lean Conference)
• Created concepts for print advertisements
• I also went back to Claranet during December 2009 for two weeks to work on a Virtulisation launch marketing plan.

Jul 2008 – Oct 2008 · 3 mos

• I was fully involved with many Macmillan fundraising initiatives, most notably their flagship event ‘The Worlds Biggest Coffee Morning’ which raised over 7.5 million in 2008.

Jun 2007 – Jun 2007 · 0 mo

• I Assisted the Station Director and Marketing Manager with general office duties and specifically contributed to the preparation of marketing material for the Goodwood Festival of Speed partner event, I attended station and creative meetings and assisted in the on air studio during broadcasting.

Jan 2007 – Jan 2010 · 3 yrs

• A unique degree combining consumer behaviour, marketing, applied psychology and applied economics with a thorough grounding in market and consumer research methods. This programme is the first of its kind in the UK and my year was the second to graduate.
• An integral part of the degree is a consumer based market research project where, working in groups, I acted as a consultant for Thorntons PLC looking at potential brand extension opportunities.
• This provided me with invaluable hands-on experience of how my degree applies to the real world, it allowed me to develop skills in teamwork, problem solving, report writing and presentation skills. In addition, it offered a further opportunity to integrate and apply knowledge and skills from across the course.